How she made $1,000 an hour while she was OFFLINE—from a $9 membership! (With Liz Wilcox)
Jan 23, 2024
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Email strategist Liz Wilcox shares how she made $1,000 an hour offline with her $9 membership. Topics include the importance of work-life balance, fear of letting go of control when hiring staff, creating valuable offers for growth, and learning from failed initiatives.
The importance of life-work balance and trusting others to handle day-to-day operations in your business.
The significance of offering a valuable and easy-to-implement solution to a specific problem and continuously refining the offer for growth.
Deep dives
Taking Time Off and Trusting Others
Liz Wilcox discusses the importance of taking time off and learning to trust others in her business. She shares her experience of taking 90 days off and realizing that her business didn't need her as much as she thought. She highlights the value of trusting a team and hiring capable individuals to handle day-to-day operations. Liz also emphasizes the significance of self-care and allowing time for rest and rejuvenation.
Scaling a Low-Ticket Membership
Liz Wilcox talks about scaling her low-ticket membership and shares her thoughts on why it has been successful. She emphasizes the importance of offering a valuable and easy-to-implement solution to a specific problem. Liz discusses the role of affiliates in growing her membership and the positive impact they have had on her business. She also highlights the significance of continuously refining the offer and exploring new opportunities for growth.
Lessons Learned and Future Plans
Liz Wilcox reflects on her business journey and shares lessons learned from previous experiences. She discusses the challenge of setting ambitious goals and the importance of adapting and pivoting when faced with unexpected results. Liz also reveals her plans for the future, including revamping her sales page, exploring licensing opportunities, and launching new products. She emphasizes the need for continuous improvement and taking imperfect action to move forward.
Taking Imperfect Action and Learning from Failure
Liz Wilcox opens up about a recent failure and how it led to important insights and changes. She discusses a failed attempt to achieve a specific membership goal and the lessons she learned from the experience. Liz highlights the value of taking imperfect action and being open to feedback and adjustments. She shares her plans to launch new products and live workshops, emphasizing the importance of staying motivated and driven despite setbacks.
My last episode with Liz Wilcox was the *most downloaded* episode of 2023! Liz is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into how she made $1000 an hour while she was offline.
- The importance of life-work balance, especially when managing your business during your time off. - Why hiring more staff brings up fears around trust and letting go of control. - How creating a valuable and easy-to-implement offer becomes a gateway for key growth strategies. - How learning from failed initiatives emphasises the importance of future growth.