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Imperfect Action
Predictions for 2024 (ft. Anita Siek)
Feb 1, 2024
Anita Siek, founder of Wordfetti, shares predictions for the online business world in 2024. Topics include the rise of AI, human connection, personalized programs, value stacking, long-term goals, branding, and the evolving role of social media.
19:46
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Quick takeaways
- In 2024, there will be a greater emphasis on human connection in the online business space, with brands focusing on personalization, community-building, and creating a more human experience for customers.
- Reflective work will be crucial in 2024 as businesses reevaluate their messaging, marketing strategies, and product suites to differentiate themselves and create deeper connections with customers.
Deep dives
Shift towards human connection in business
One of the main predictions for 2024 in the online business space is a greater emphasis on human connection. With the rise of AI and automation, there is a growing desire for genuine human interaction. Brands that focus on personalization, building communities, and creating a more human experience for customers are expected to thrive. This emphasis on human connection extends beyond just content, but also to higher touch personal programs that provide support, community, and help with implementation. The focus will shift towards helping customers make informed decisions and ensuring that the right people are purchasing products and services.
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