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Predictions for 2024 (ft. Anita Siek)

Imperfect Action

CHAPTER

Navigating the Changing Landscape of Branding and Social Media

This chapter explores the impact of the pandemic on businesses' messaging and brand strategies, as well as the evolving role of social media. The speakers discuss the shift away from traditional social media usage and predict the importance of human-based content and longer form formats in the future.

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