Imperfect Action
4 steps to grow your email list for your next launch
Feb 6, 2024
Learn why your email list is essential for your next launch, how to attract the right audience, and the importance of providing value. Discover the benefits of email marketing, including personalization. Explore four steps to grow your email list for a successful launch, such as building a waitlist and sharing free content. Get strategies to increase your email list, such as reaching out to relevant podcasts and offering workshops.
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Quick takeaways
- Building an email list for launches provides a more personalized and direct connection with your ideal clients.
- To grow your email list for launches, create a launch-specific lead magnet and share valuable free content that bridges the gap between your audience's current situation and what they need to be ready to buy.
Deep dives
Why building an email list is important for launches
Building an email list for launches is crucial because it provides you with an audience that you own, unlike social media platforms. With email, you can reach a larger percentage of your audience without relying on algorithms, and you can personalize your communication. Additionally, having an email list allows you to segment your audience and follow up with potential customers who have shown interest in your offer. This approach proves more effective than solely relying on social media and provides a more personalized and direct connection with your ideal clients.
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