Imperfect Action 4 steps to grow your email list for your next launch
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Feb 6, 2024 Learn why your email list is essential for your next launch, how to attract the right audience, and the importance of providing value. Discover the benefits of email marketing, including personalization. Explore four steps to grow your email list for a successful launch, such as building a waitlist and sharing free content. Get strategies to increase your email list, such as reaching out to relevant podcasts and offering workshops.
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Make A Launch-Specific Lead Magnet
- Create a launch-specific lead magnet that directly ties to the offer you will sell.
- Use that targeted freebie to attract the ideal clients who are most likely to convert during your launch.
Email vs Social: Ownership And Control
- Email matters because it's an audience you own and isn't subject to platform outages or algorithm limits.
- Email also lets you personalize, track clicks, segment, and follow up with non-buyers directly.
Follow Up And Survey Non-Buyers
- Segment launch behavior, especially clickers who visited the sales page but didn't buy.
- Send a non-buyer survey around seven days after close to learn hesitations and improve future launches.