Imperfect Action
Online course or program not selling? Try this approach instead
Feb 8, 2024
Learn how to sell your online course or program by addressing hesitations, setting deadlines, and bridging the knowledge gap. Explore the effectiveness of live launching and creating a compelling sales process. Enhance your sales strategy by understanding your audience, collecting feedback, and using social proof.
17:06
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Quick takeaways
- Creating valuable content that bridges the knowledge gap and guides potential buyers builds trust and confidence in your offer.
- Addressing potential buyers' hesitations and providing tailored answers through live launching or personal conversations can alleviate doubts and build confidence in your offer.
Deep dives
Key Ingredient: Content that Bridges the Magician's Gap
To sell online offers successfully, it is crucial to create content that bridges the gap between where the ideal client is currently and where they need to be to make a purchase. By providing valuable, free content that addresses the knowledge gap and guides potential buyers, you can build trust and confidence in your offer. Using webinars, lead magnets, and social content, you can help prospects make an informed decision about whether your offer is the right fit for them.
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