Imperfect Action
The big mistakes that cost you sales in your second launch (and beyond!)
Feb 15, 2024
Learn the mistakes that can cost you sales in future launches. Discover the importance of refining your sales strategy and analyzing past launches. Find out how to maximize sales through live launching and gathering feedback. Understand the significance of nurturing new audience members and creating urgency through deadlines and limited-time bonuses. Avoid common mistakes and attract the right audience with a compelling lead magnet.
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Quick takeaways
- Reviewing each part of a launch provides valuable insights for future improvements.
- Testing different strategies in subsequent launches can optimize conversions and assess effectiveness.
Deep dives
Mistake: Not Reviewing the Last Launch
One common mistake in launching is not reviewing the previous launch thoroughly. By focusing only on the bottom line of sales, important details and areas for improvement are overlooked. Evaluating each part of the launch, such as lead magnets, pre-webinar emails, live webinars, and cart open emails, can provide valuable insights for future launches. Creating a launch review spreadsheet and conducting surveys can help identify areas that need improvement and address objections or hesitations effectively.
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