The big mistakes that cost you sales in your second launch (and beyond!)
Imperfect Action
Maximizing Sales in Subsequent Launches
This chapter discusses the significance of having a compelling launch lead magnet to attract the right audience and emphasizes the need for nurturing new audience members before they are ready to buy. It also highlights the significance of strategic content in bridging the gap between the audience's current state and making a purchase, and summarizes five common mistakes that can cost sales in multiple launches.
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