Imperfect Action Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...
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Feb 20, 2024 Learn why launching an offer before creating it can be beneficial, the effectiveness of live launching vs. website promotion, the importance of audience warm-up, creating urgency with offers, and strategies for evergreen courses. Get valuable insights on audience preparation, providing value in content, and tips for successful product promotion.
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Launch Before Creation
- Launch your offer before fully creating it to test demand before investing time and resources.
- Only develop the content after validating sales to avoid wasting effort on unwanted products.
Why Launch Instead of Website Sales
- Live launches provide a sales process that builds trust, educates buyers, and answers questions.
- Selling only via a sales page rarely works unless buyers are already very warm and the offer is low commitment.
Warm Up Before Launch
- Warm up your audience by sharing content that bridges knowledge gaps before doors open.
- The warm-up length depends on your prior audience engagement, offer commitment size, and how much education is needed.