Imperfect Action
Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...
Feb 20, 2024
Learn why launching an offer before creating it can be beneficial, the effectiveness of live launching vs. website promotion, the importance of audience warm-up, creating urgency with offers, and strategies for evergreen courses. Get valuable insights on audience preparation, providing value in content, and tips for successful product promotion.
22:32
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Quick takeaways
- Prepare the audience with valuable content before sharing how-to instructions to drive better action.
- Test demand for an offer by launching before creating it, avoiding wasted resources on unpopular products.
Deep dives
Importance of Educating Audience Before How-To Content
Many times, audiences are not ready for how-to content. If shared too early, they may save it for later and not come back to it or find reasons to dismiss it. Instead, it is crucial to focus on content that prepares the audience for the how-to content. By providing the necessary knowledge and understanding before diving into specific instructions, the audience will be better equipped to take action.
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