Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...
Imperfect Action
Launch Before Creating: Testing Offers and Messaging
This chapter explores the strategy of launching an offer before creating it to test its resonance with the audience, avoiding wasted time and money. It also discusses the importance of having a sales process tailored to different types of offers and warming up the audience before the launch.
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