OPERATORS

OPERATORS
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May 1, 2024 • 53min

E054: TikTok and Cool Brands

Exploring TikTok's legal challenges, brand innovation, and the impact of government actions on creators. Discussion on government bureaucracy, intellectual property enforcement, and challenges faced by fashion brands. Highlighting unique brands like Malbon Golf and Rude, along with insights on growing a fashion brand amidst market uncertainties.
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4 snips
Apr 24, 2024 • 1h 2min

E053: Temu & Politics

Topics discussed in the podcast include the impact of taxes on entrepreneurship, rapid growth of Temu, adding value in e-commerce, creating sustainable competitive advantages, and being vigilant in protecting your business. The conversation also delves into government intervention, global tariffs, navigating international postal systems, competitive advantages in business, and the importance of proactiveness and legal vigilance.
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24 snips
Apr 17, 2024 • 1h 11min

E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More

Marketing expert Connor Rolain discusses transitioning from agency to in-house marketing, unlocking new growth levels, expanding into consumables, segmenting ad sets for new product categories, measuring creative metrics, and maximizing potential through editing existing creatives.
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49 snips
Apr 10, 2024 • 1h 17min

E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More

Topics include workload management, personal finance, growing brand challenges, illiquid assets, ESOPs, investing in growth, HexClad's Amazon success, Q1 recap at Simple Modern, and maximizing sales on Amazon through strategic analysis.
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19 snips
Apr 3, 2024 • 1h 2min

E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

Marketing expert Cody Plofker discusses international market expansion, meta advertising challenges, hiring practices, profitability importance, transitioning to new channels, and the power of product, market, and channel in business success. He also shares insights on expanding into retail stores and international markets, emphasizing the significance of translating content for global audiences.
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20 snips
Mar 27, 2024 • 1h 1min

E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy

Exploring marketing tactics for Father's Day, pricing strategies at Ridge, challenges with meta platforms, reallocating budgets, creating artificial newness, leveraging influencers, and optimizing metrics for multi-channel approach.
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77 snips
Mar 20, 2024 • 1h 5min

E048: Roman Khan: Buying and Growing DTC Companies

The podcast discusses Roman Khan's journey in buying and growing DTC companies, lessons from Rocket Internet, supply chain management importance, building relationships with suppliers, multi-brand model success, focusing on superpowers, and preparing for the future beyond Meta. The conversation also touches on living and doing business in Hong Kong.
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8 snips
Mar 13, 2024 • 1h 4min

E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More

Topics include D2C challenges, Amazon seller obstacles, TikTok's uncertain future, attribution struggles in advertising, importance of product quality, brand partnerships, and low-profit brand risks.
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25 snips
Mar 6, 2024 • 58min

E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.

Explore topics like off-site team building, measuring brand awareness, rising advertising costs, and the importance of household penetration. Learn about the challenges of hosting retreats, creating organic demand, and expanding market share regionally. Reflect on the value of failure as a learning experience in personal and professional development.
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23 snips
Feb 28, 2024 • 46min

The Ridge X Marques Brownlee Partnership: A Deep Dive

Operators discuss Ridge partnering with tech YouTuber Marques Brownlee, embracing creator-led brands. They highlight the shift in marketing strategies, building relationships with influencers, and the future of organic content. The podcast delves into the value of authentic partnerships, the impact on brand credibility, and the importance of storytelling in content creation.

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