

OPERATORS
OPERATORS
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Episodes
Mentioned books

12 snips
Oct 2, 2024 • 1h 6min
E076: Ecommerce Comeback
Discover the intriguing dynamics of decision-making with System One and System Two thinking. Explore the evolving e-commerce landscape post-pandemic, highlighting shifts in consumer behavior and predictions for the future. Learn strategies for Q4 that balance optimism with the need for discounts. Dive into the rising influence of TikTok Shops on impulsive buying, as well as how augmented reality is reshaping online shopping experiences. Uncover the vital importance of understanding generational trends in digital retail.

19 snips
Sep 25, 2024 • 1h 1min
E075: Purpose Driven Business
Discover how a strong sense of purpose can transform businesses by attracting top talent and enhancing employee engagement. Explore the delicate balance between profit margins and genuine impact, as corporate responsibility faces skepticism. Delve into the significance of authenticity in communicating purpose and the need to avoid mission scope creep. Learn how a clear mission can lead to innovative marketing strategies and long-term profitability, all while cultivating a powerful personal brand that resonates with values.

4 snips
Sep 18, 2024 • 57min
E074: Growth hacking profit with Mehtab
This time, Mehtab, a growth hacking and supply chain optimization expert, shares invaluable insights. He discusses reducing fulfillment costs through better third-party logistics and the importance of supplier relationships for cost savings. Mehtab also delves into shrinkflation as a profitability hack and reveals strategies for optimal pricing via testing. The power of bundling and cutting wasteful marketing expenses are outlined as key tactics for enhancing profitability. Lastly, he emphasizes the impact of effective email and SMS marketing on business growth.

10 snips
Sep 11, 2024 • 55min
E073: How to Manage Your Wealth
Discover the nuances of wealth management with insights on the vital role of wealth advisors. Explore intriguing strategies like borrowing against non-liquid assets and the implications of taxing unrealized capital gains. Learn how liquidity can help navigate economic downturns and the importance of having a clear sense of purpose in financial decisions. Enjoy anecdotes about exclusive networking events and creative partnerships that highlight unique marketing strategies for entrepreneurs.

6 snips
Sep 4, 2024 • 1h 2min
E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More
Explore the pros and cons of running sweepstakes and how they can impact revenue and customer engagement. Delve into strategies for maximizing sales during the holiday season, including key advertising shifts and the effectiveness of direct mail. Discover the complexities surrounding Teemu’s earnings and the risks associated with investing in Chinese companies. Finally, hear about the surprising influence of personal appearance on professional success, emphasizing its importance for career newcomers.

6 snips
Aug 28, 2024 • 1h 30min
E071: Catching up with Austin
Austin, a dynamic leader in the business world, shares insights on effective leadership styles and the delicate balance of kindness in management. He emphasizes the importance of resilience and embracing failure as essential traits for leaders. Austin advocates for creating a culture of risk-taking and learning within organizations. He discusses the significance of being anti-fragile in business, the role of strategic focus, and the advantages of innovative marketing solutions for sustainable success. Tune in for a deep dive into building thriving, adaptive teams!

53 snips
Aug 21, 2024 • 1h 2min
E070: The Risks and Rewards of Hypergrowth
Discover the art of making low-impact decisions and the pivotal role leadership plays in team dynamics. The conversation highlights the importance of learning from mistakes while navigating high-leverage decisions in the cookware industry. Uncover the nuances of forecasting and how being in a growing category can provide a competitive edge. Dive into the significance of brand equity when expanding product lines and explore the exhilarating yet risky nature of hypergrowth in consumer durables.

14 snips
Aug 14, 2024 • 58min
E069: How to run sales like a 9-figure brand
Explore the secrets behind running a 9-figure brand and maximizing sales like a pro. Dive into the art of strategic discounting while protecting margins. Learn how personal networks can unlock investment opportunities and why brand awareness is crucial, especially during events like Prime Day. Discover effective pricing strategies that influence consumer perception and boost profitability. Plus, uncover the power of giveaways and creative promotions to keep sales momentum going all year round!

25 snips
Aug 7, 2024 • 1h 10min
E068: Taylor Holiday - Part 2
Taylor Holiday, a leading figure in the e-commerce industry, dives deep into the intricacies of growth strategies for both seven-figure and eight-figure stores. He challenges conventional wisdom about e-commerce growth, emphasizing the need for a competitive edge and realistic expectations. The discussion also highlights the critical influence of customer sentiment on market performance, as well as the necessity of sufficient capital for success. With humor and personal anecdotes, Taylor offers valuable insights into navigating the dynamic e-commerce landscape.

34 snips
Jul 31, 2024 • 56min
E067: Taylor Holiday - Part 1
Taylor Holiday, an expert in equity and organizational structures, shares fascinating insights about the vital role of cap tables in shaping companies. He discusses how equity can serve as a powerful tool for employee retention and the intricate dynamics within board control. Trust plays a crucial role in equity allocation, while Taylor reflects on past decisions and the emotional challenges of compensation discussions. He also offers a glimpse into the evolving e-commerce landscape, aligning optimism with real-world challenges.


