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OPERATORS
E090: The Bentist - 7.42M Subscribers
Jan 8, 2025
In this engaging conversation, Ben Winters, also known as The Bentist, shares his journey as a successful orthodontist and social media influencer with over 7 million followers. He discusses the challenges and triumphs of building a brand on TikTok, transitioning from employee to entrepreneur, and leveraging social media to engage younger audiences. Ben also explores how AI is reshaping the dental industry, emphasizing the importance of authenticity and innovative business models that integrate technology into traditional practices.
01:09:57
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Quick takeaways
- The podcast discusses how the DTC SaaS landscape often prioritizes selling over reliable service, detracting from overall customer satisfaction.
- It highlights the transformative impact of social media in the dental industry, enabling providers to connect authentically with patients online.
Deep dives
The Shift in SaaS Ecosystem Priorities
The current SaaS landscape is increasingly characterized by companies that prioritize building to sell over building to serve their customers. Many founders aspire for a lucrative acquisition, often at the expense of creating dependable and efficient products. This focus on appealing features, rather than reliability, leads to a problematic ecosystem where customer service and issue resolution are deprioritized. The emphasis on real-world benefits and reliability, as demonstrated by successful companies like Shopify, serves as a model for how operators in the software sector should approach their business strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode