OPERATORS E090: The Bentist - 7.42M Subscribers
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Jan 8, 2025 In this engaging conversation, Ben Winters, also known as The Bentist, shares his journey as a successful orthodontist and social media influencer with over 7 million followers. He discusses the challenges and triumphs of building a brand on TikTok, transitioning from employee to entrepreneur, and leveraging social media to engage younger audiences. Ben also explores how AI is reshaping the dental industry, emphasizing the importance of authenticity and innovative business models that integrate technology into traditional practices.
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Early Entrepreneurial Spirit
- Ben Winters, the guest, always had an entrepreneurial spirit, even as a child.
- He tried selling soaps door-to-door and created a website in college before Reddit existed.
Disrupting Traditional Industries
- Leverage social media and content creation in unexpected industries.
- Many 'boring' businesses haven't yet adopted these modern approaches, creating opportunities.
Unconventional Marketing Strategy
- Ben bypassed traditional dental referrals by focusing on organic social media and targeted ads.
- This strategy, coupled with discounted supplies from industry partnerships, led to significant first-year revenue.