OPERATORS E084: BFCM Pulse Check
20 snips
Nov 26, 2024 The discussion covers strategies for navigating the bustling Black Friday and Cyber Monday, emphasizing effective communication and forecasting. There’s a dive into the dynamics of wholesale versus e-commerce, along with the importance of managing fulfillment operations. Insight into the role of in-person marketing via roadshows showcases brand awareness. Additionally, the conversation tackles cash flow management, crisis scenarios, and the challenges of overselling during peak sales. Balancing growth and sustainability while leveraging data to bolster business success rounds out the engaging dialogue.
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BFCM Week Importance
- This week is the biggest week of the year for most e-commerce businesses.
- Consider what strategies to use and how to manage your team during this crucial period.
Cultural Differences in Marketing
- Sean Frank's European SEM buyer didn't understand the significance of Thanksgiving.
- This highlights the importance of considering cultural differences when planning international marketing campaigns.
BFCM Preparation
- Prepare for Black Friday week by setting clear expectations for your team.
- Manage day-to-day operations effectively, focusing on communication and providing support.