Authority Hacker Podcast – AI & Automation for Small biz & Marketers
Gael Breton & Mark Webster - Full Stack Online Marketers
The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries.Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs.But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive.Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder.🎙️ New episodes every 2 weeks featuring:• AI tools & automations that make your business more efficient• Real-world strategies you can implement today—no fluff, just results• Behind-the-scenes insights from successful entrepreneurs• Candid discussions from hosts Gael Breton & Mark Webster, who have worked with Fortune 500 companies, built and sold multiple businesses, and generated millions in revenueIf you want to cut busywork, automate what matters, and stay ahead in a world driven by AI, subscribe now and learn how to run a smarter, more efficient business—without drowning in tech overwhelm.▶️ Watch the video podcast on YouTube:https://www.youtube.com/@AuthorityHackerPodcast/🎥 Best moments on:👉 Instagram - https://www.instagram.com/authorityhackerpodcast👉 TikTok - https://www.tiktok.com/@authorityhackerpodcast👉 YouTube Shorts - https://www.youtube.com/@AuthorityHackerPodcast/shorts📩 Open to sponsorship offers.✉️ Contact us: mark@authorityhacker.com
Episodes
Mentioned books
48 snips
Mar 18, 2025 • 1h 10min
7 Clever AI Deep Research Hacks (Real examples)
Discover the incredible potential of AI in deep research for businesses! Learn how cutting-edge AI models can revolutionize competitor analysis and enhance cold outreach personalization. Dive into practical applications, like background checks and prospecting lists, alongside powerful insights for improving team efficiency. Uncover the ethical considerations and limitations of AI tools while mastering their strengths for effective marketing strategies. Plus, find out how AI-driven insights can elevate content quality and help navigate complex regulations.
22 snips
Mar 4, 2025 • 1h 23min
Which AI Wins for Marketers? We Tested Them All
Dive into a thrilling week-long showdown where top AI models face off in real marketing tasks. Discover why some lesser-known models outshine big names like ChatGPT. Uncover cost-effective options for copywriting, automation, and content creation that deliver impressive results. Explore unique capabilities, strengths, and weaknesses of AI tools, plus insights on optimizing prompts for better outcomes. Don't miss the surprising revelations that could reshape your marketing strategy in the fast-evolving landscape of AI!
24 snips
Feb 18, 2025 • 57min
Why we shut down our 7 figure business
The hosts reveal their bold decision to close a successful multi-million dollar course business, opening up about the emotional journey behind it. They discuss the decline of traditional affiliate marketing due to shifting consumer behavior and the rise of AI-driven content. With newfound freedom, they navigate the challenges of online business models, questioning the sustainability of quick side hustles. The conversation pivots towards the transformative potential of AI and automation, hinting at exciting future explorations in these areas.
5 snips
Feb 3, 2025 • 57min
#355 - Why We’re Quitting WordPress in 2025
Mark and Gael dive into the shifting dynamics of website creation, discussing their decision to move away from WordPress. They highlight the increasing costs, limitations of the Gutenberg editor, and legal issues plaguing the platform. The competition from tools like Webflow and Shopify is fierce, prompting a look at features, functionality, and user experience. They offer insights on how to smoothly transition from WordPress to alternatives, emphasizing the need for modern web design tools and the evolving nature of content management.
5 snips
Jan 20, 2025 • 1h 15min
#354 - How Fery Kaszoni Grew An $8,000,000/yr Agency in 4 Years
Fery Kaszoni, the founder of Search Intelligence, shares his journey of rapidly growing a digital PR agency to nearly $8 million in just four years. He discusses embracing chaos as a growth strategy and the role of innovation in scaling operations. Fery delves into the importance of fostering a strong team culture and the lessons learned from past challenges, including toxic environments and hiring missteps. He emphasizes the significance of authenticity in client relationships and how personal experiences shape his approach to risk-taking and success.
11 snips
Jan 6, 2025 • 1h 13min
#353 - The Top 11 Online Marketing Predictions for 2025
Discover the major online marketing predictions for 2025, focusing on the rise of AI-generated content and the challenges facing platforms like Reddit. Explore how custom GPTs could revolutionize engagement but may struggle with user expectations. Dive into emerging search engines and the shift towards personalized marketing strategies. The growth of influencer marketing and AI in customer support also take center stage, highlighting the future dynamics of online interactions and the evolving SEO landscape.
41 snips
Dec 16, 2024 • 56min
#352 - Something is happening to the way people use Google…
A pivotal study reveals that nearly half of all Google searches focus on just 10,000 queries, with a shift towards navigational use instead of extensive searches. The rise of AI search tools, such as OpenAI's Sora for video content generation, is changing online behavior and SEO strategies. Users increasingly prefer AI-driven platforms over traditional search engines, raising questions about the future of information retrieval. Amidst these changes, there's a call for content creators to adapt to the evolving digital marketing landscape.
32 snips
Dec 2, 2024 • 1h 7min
#351 - Is Affiliate SEO Finally Dead??
There's been a seismic shift in the SEO landscape as Google slashes affiliate traffic to major players like Forbes and CNN. This crackdown raises questions about the future of affiliate marketing and the rise of AI-generated content. The podcast dives into the implications of Google's monopoly and its advertising model, alongside the emerging challenges for new browsers competing with Chrome. Plus, ethical considerations around AI content tracking are highlighted, emphasizing the need for regulations in this rapidly evolving digital age.
21 snips
Nov 18, 2024 • 45min
#350 - The AI Marketing Workflow You Can’t Ignore In 2025
Discover the truth about overpriced AI tools and learn how to craft your own cost-effective solutions without coding skills. Explore the benefits of platforms like Zapier to streamline marketing workflows. Dive into mastering AI for email copywriting and enhance your content quality with effective prompting techniques. Uncover how AI and specific tools like Perplexity can transform affiliate marketing research. Finally, find out how to boost collaboration and productivity using AI with team management tools like Notion.
47 snips
Nov 4, 2024 • 1h 27min
#349 - How To Make $10,000+ From Other People’s Audiences
Bryan Harris, founder of Growth Tools, built a 7-figure business by leveraging high-ticket coaching and other people's audiences. He shares his five-question sales framework that boasts a remarkable 10% conversion rate. Bryan emphasizes solving real problems over chasing shiny distractions, and discusses the importance of tailored coaching strategies. He reveals how to forge successful partnerships and expand outreach for impressive growth. With a 50% success rate in pitching collaborations, his insights are invaluable for anyone looking to scale their business effectively.
