Authority Hacker Podcast – AI & Automation for Small biz & Marketers #349 - How To Make $10,000+ From Other People’s Audiences
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Nov 4, 2024 Bryan Harris, founder of Growth Tools, built a 7-figure business by leveraging high-ticket coaching and other people's audiences. He shares his five-question sales framework that boasts a remarkable 10% conversion rate. Bryan emphasizes solving real problems over chasing shiny distractions, and discusses the importance of tailored coaching strategies. He reveals how to forge successful partnerships and expand outreach for impressive growth. With a 50% success rate in pitching collaborations, his insights are invaluable for anyone looking to scale their business effectively.
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Sell Solutions, Not Tools
- Focus on selling solutions (houses) to real problems, not just tools (hammers).
- Avoid competing in crowded markets with low-value products; instead, focus on the core problem.
Descension Model > Ascension Model
- The "Ascension Model" (selling low-ticket products and ascending to higher-priced offers) rarely works.
- Instead, use the "Descension Model" (start with high-ticket offers and work downwards).
Tesla's Descension Model
- Elon Musk's Tesla used the Descension Model, starting with high-priced Roadsters and then moving downmarket.
- This allowed Tesla to gain a foothold and generate profit before competing with established brands.