#349 - How To Make $10,000+ From Other People’s Audiences
Nov 4, 2024
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Bryan Harris, founder of Growth Tools, built a 7-figure business by leveraging high-ticket coaching and other people's audiences. He shares his five-question sales framework that boasts a remarkable 10% conversion rate. Bryan emphasizes solving real problems over chasing shiny distractions, and discusses the importance of tailored coaching strategies. He reveals how to forge successful partnerships and expand outreach for impressive growth. With a 50% success rate in pitching collaborations, his insights are invaluable for anyone looking to scale their business effectively.
Focusing on solving real problems rather than pursuing distractions is crucial for building a successful online business.
The descension model of offering high-ticket coaching makes it easier to attract a limited number of engaged clients effectively.
Leveraging other people's audiences through resource swaps can significantly reduce customer acquisition time and increase credibility for new businesses.
Implementing a personalized support system in coaching programs enhances client success rates by addressing barriers and allowing focused implementation.
Deep dives
Foundational Principles of Success
The podcast emphasizes the importance of solving real problems as a strategy for building a successful online business. The guest, Brian Harris, discusses his personal approach to generating revenue by developing high-ticket coaching programs and leveraging established audiences. He argues that too often, entrepreneurs get distracted by shiny objects and fail to focus on delivering genuine value. By concentrating on high-impact solutions, individuals can foster deeper connections with their clients and drive substantial income without the noise of excessive marketing efforts.
The Power of High-Ticket Coaching
Brian advocates for the 'descension model' wherein businesses start with high-ticket items, such as coaching packages priced between $5,000 and $10,000. He highlights the efficiency of this model, asserting it's significantly easier to attract ten clients at a high price point than to sell thousands of low-priced products. This allows businesses to focus on delivering superior service to a smaller number of clients, leading to better results and higher satisfaction rates. Thus, the coaching route not only generates more profit but also fosters a more committed and engaged clientele.
Borrowing Audiences for Expedited Growth
The concept of 'borrowing other people's audiences' emerges as a core strategy in Brian's approach. Instead of painstakingly building an audience from scratch, he suggests engaging in resource swaps, where valuable content is offered to established audiences in exchange for visibility. This method can dramatically shorten the time to customer acquisition and enhance credibility by association with established figures. By doing so, individuals can quickly gather leads while simultaneously providing tangible value to both their peers and new potential clients.
Framework for Effective Selling
Brian shares his five-question framework designed to facilitate smooth sales conversations. This framework is structured to help prospects articulate their goals, identify roadblocks, and establish urgency for addressing their challenges. This consultative approach makes the sale feel more personal and less pressured, setting the stage for a relationship built on trust. By focusing on understanding a potential client's needs, the salesperson can seamlessly transition to explaining how their services can address these issues.
Structure of a Successful Coaching Program
To ensure high success rates among clients, Brian outlines four key components of his coaching program: a personalized roadmap, training materials, peer and professional coaching, and done-for-you services addressing common bottlenecks. This comprehensive support system is designed to minimize friction and eliminate barriers to success, allowing clients to focus on implementation. By continually measuring outcomes and addressing shortcomings, Brian iteratively improves the service offered. This careful structuring significantly increases the likelihood of positive client transformations and sustainable business growth.
Blueprint for Year One in Business
If starting from scratch, Brian recommends clearly outlining an offer and defining the target audience before making direct connections. In the first three months, focusing on conducting resource swaps with influential audiences can yield steady client acquisition, potentially adding multiple high-ticket clients within the first year. The approach emphasizes momentum building through consistent outreach, aiming for a manageable number of clients that allows for personalized attention and high-quality service delivery. This focused strategy encourages rapid scaling without overwhelming operational capacity.
Emotional Anchoring Amidst Uncertainty
Brian shares reflections on the emotional and psychological aspects of entrepreneurship, highlighting that founders must cultivate a purpose-driven mindset to endure challenges. Recognizing one's unique calling and being anchored in that mission can provide resilience during turbulent times. He encourages deep introspection to determine individual purpose, asserting that this clarity will sustain entrepreneurs as they navigate inevitable obstacles. In realizing their purpose, individuals can maintain focus and commitment, even in moments of uncertainty or potential burnout.
Check out Bryan’s free resource containing all the tools needed to add $10k coaching clients using other people’s audiences 🔥👇 https://ahkr.to/growthtools-free-tool-swipe ____________________________________________ Today, we dive deep into how to make millions online by helping people solve real problems without getting distracted by shiny objects.
Our guest, Bryan Harris, built Growth Tools from scratch into an 7-figure business by focusing obsessively on two things: high-ticket coaching and borrowing other people's audiences.
What's fascinating is that Bryan gives away all his tools and training for free and still has a 50% success rate when pitching partnerships.
In this episode, you'll learn: 👉 his brilliant five-question sales framework that converts at 10% 👉 how he structures his coaching programme to make it impossible to fail 👉 the precise steps he takes to build a 7-figure business from scratch in just 12 months
Even if you never plan to offer coaching, Brian's insights about solving real problems and borrowing audiences will change how you think about growing your business.
So whether you're just starting out or looking to add a high-ticket offer to your existing business, this episode is packed with actionable goals you can implement right away. ____________________________________________ Host: Mark Webster Guest: Bryan Harris
