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The Authority Hacker Podcast - Actionable Online Marketing
#351 - Is Affiliate SEO Finally Dead??
Dec 2, 2024
There's been a seismic shift in the SEO landscape as Google slashes affiliate traffic to major players like Forbes and CNN. This crackdown raises questions about the future of affiliate marketing and the rise of AI-generated content. The podcast dives into the implications of Google's monopoly and its advertising model, alongside the emerging challenges for new browsers competing with Chrome. Plus, ethical considerations around AI content tracking are highlighted, emphasizing the need for regulations in this rapidly evolving digital age.
01:06:44
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Quick takeaways
- Google's recent crackdown on major publishers like Forbes signals a significant shift in SEO and challenges traditional affiliate marketing strategies.
- The evolving browser wars, coupled with antitrust actions against Google, are reshaping SEO tactics and ad targeting for businesses of all sizes.
Deep dives
Google's Strict Penalties Impact Major Publishers
Recent actions by Google against prominent sites like Forbes, Wall Street Journal, and CNN highlight a significant shift in the search landscape. These publishers have faced severe penalties for what Google has labeled 'site reputation abuse,' resulting in dramatic losses in affiliate traffic. Forbes Advisor, for instance, was completely de-indexed from Google, representing a potential loss of up to 25 million monthly visits. This development underscores how the rules governing SEO are changing, raising critical questions about the long-term viability of content-based monetization strategies for large publishers.
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