There's been a seismic shift in the SEO landscape as Google slashes affiliate traffic to major players like Forbes and CNN. This crackdown raises questions about the future of affiliate marketing and the rise of AI-generated content. The podcast dives into the implications of Google's monopoly and its advertising model, alongside the emerging challenges for new browsers competing with Chrome. Plus, ethical considerations around AI content tracking are highlighted, emphasizing the need for regulations in this rapidly evolving digital age.
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question_answer ANECDOTE
Forbes Advisor De-Indexed
Forbes Advisor, once a dominant affiliate site, got completely de-indexed from Google.
This resulted in a massive traffic loss, highlighting the volatility of SEO.
insights INSIGHT
Prioritizing Specialized Sites
Google's de-indexing of Forbes Advisor suggests they're prioritizing specialized sites.
This change benefits smaller niche businesses that directly offer solutions.
insights INSIGHT
AI's Impact on Search Results
Google seems to be prioritizing direct solutions in search results, potentially influenced by AI overviews.
Informational queries are increasingly served by AI, impacting content creators.
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In today's episode, we're diving into what might be the biggest shakeup in SEO this year.
Google's biggest crackdown yet has hit major publishers like Forbes, WSJ, and CNN, slashing their affiliate traffic.
Perfect timing – as the DOJ pushes to break up Google's Chrome dominance and OpenAI develops their own browser.
Meanwhile, publishers are mobilizing to monetize AI's use of their content.
In this episode, we're breaking down why Google is finally going after these big sites and what's happened to the search results now that they have.
Plus, what this new browser war means for your SEO and business strategy and how AI is reshaping the entire game of content creation and monetization in ways that people are only just beginning to realize.
This is one episode you don't want to miss. ____________________________________________ Host: Gael Breton & Mark Webster
Authority Hacker Podcast – AI & Automation for Small biz & Marketers