Authority Hacker Podcast – AI & Automation for Small biz & Marketers
Why we shut down our 7 figure business
Feb 18, 2025
The hosts reveal their bold decision to close a successful multi-million dollar course business, opening up about the emotional journey behind it. They discuss the decline of traditional affiliate marketing due to shifting consumer behavior and the rise of AI-driven content. With newfound freedom, they navigate the challenges of online business models, questioning the sustainability of quick side hustles. The conversation pivots towards the transformative potential of AI and automation, hinting at exciting future explorations in these areas.
57:25
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Quick takeaways
- The decision to shut down their successful course business stemmed from the realization that the traditional affiliate marketing model had become uninspiring and unsustainable.
- The hosts emphasized the importance of transparency and integrity in business, prioritizing genuine value and customer trust over immediate financial gains.
Deep dives
Deciding to Move On
The decision to shut down a successful course business after ten years was driven by the realization that the existing business model no longer inspired excitement, despite its financial success. The hosts emphasized that transitioning to new endeavors can be essential for personal and professional growth, even when faced with difficult choices. They acknowledged the emotional toll of informing their dedicated team about the closure, but noted that many team members quickly found new opportunities afterward. This change marked a significant point for the hosts as they sought to align their work with their passions and values.
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