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The Authority Hacker Podcast - Actionable Online Marketing
#353 - The Top 11 Online Marketing Predictions for 2025
Jan 6, 2025
Discover the major online marketing predictions for 2025, focusing on the rise of AI-generated content and the challenges facing platforms like Reddit. Explore how custom GPTs could revolutionize engagement but may struggle with user expectations. Dive into emerging search engines and the shift towards personalized marketing strategies. The growth of influencer marketing and AI in customer support also take center stage, highlighting the future dynamics of online interactions and the evolving SEO landscape.
01:13:26
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Quick takeaways
- The introduction of Google's Gemini model enhances online businesses by processing vast information, improving customer insights and marketing strategies.
- The rise of AI-generated content necessitates brands to focus on authentic engagement and storytelling to differentiate themselves in a crowded market.
Deep dives
The Impact of Google's New Gemini Model
Google's introduction of the Gemini model promises to revolutionize online business by offering an expansive context size capable of processing vast amounts of information, such as an entire book. This allows businesses to leverage advanced AI capabilities for enhanced customer interaction and data analysis. As companies adapt to these changes, the potential for significantly improved research, customer support, and personalized marketing becomes evident, pushing the boundaries of traditional online business frameworks. In particular, with the ability to handle larger data sets, businesses can gain deeper insights into customer behavior and trends.
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