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The Future of Custom GPTs in Marketing
This chapter explores the emerging trends in online marketing, particularly the role of custom GPTs as lead magnets for various professionals like financial advisors and trainers. It addresses the skepticism surrounding their adoption, focusing on user engagement challenges and the effectiveness of AI-driven solutions versus traditional methods. The discussion emphasizes the need for personalization and quality content, predicting that while there may be initial excitement, many custom GPTs may fail to meet user expectations.