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17min chapter
#353 - The Top 11 Online Marketing Predictions for 2025
The Authority Hacker Podcast - Actionable Online Marketing
The Evolution of Online Search and Social Media Dynamics
This chapter examines the shifting landscape of online search engines, emphasizing the rise of AI-driven platforms like Perplexity and the changing behavior of users toward quick, specific information. It also delves into the increasing importance of LinkedIn for B2B professionals and the surge in newsletter features as an alternative to traditional blogging, highlighting the need for direct audience engagement. Lastly, the discussion touches on the future of influencer marketing, particularly focusing on the effectiveness of micro and nano influencers in fostering genuine connections with their audiences.
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