Good Revenue

Doug McColgin, Director of Marketing Strategy at U.S. Cellular, reveals why telecom companies are nervous as smartphone replacement cycles hit 4+ years and how one simple billing change boosted customer retention by double digits.We cover:📱 The 4-Year Phone Crisis: Customers are keeping phones longer than ever—Doug explains which telecom revenue streams are collapsing and who's adapting fastest.🎯 The Jobs Framework Secret: U.S. Cellular used Clayton Christensen's "Jobs to be Done" to discover what customers actually hire their phone service to do—the results shocked everyone.💰 The Flat-Rate Gamble: Why U.S. Cellular killed traditional phone plans and the specific retention numbers that proved it worked.🔒 The Chinese Infiltration Reality: FBI confirmed Chinese hackers infiltrated major telecom networks—Doug breaks down what this means for smaller carriers and customer security.🛰️ The Satellite Threat: Starlink and satellite services are targeting telecom's most profitable customers—here's U.S. Cellular's defense strategy.• Follow Doug: https://www.linkedin.com/in/doug-mccolgin/📈 Subscribe for weekly insights!• Follow Good Revenue: - Youtube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ - Apple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 - Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70au - Web: https://goodrevenue.io/goodrevenue• Follow Neeta: https://www.linkedin.com/in/neetabidwai/_Highlights:00:00 Introduction to Product Innovation in Telecom00:31 Current State of the Telecom Industry02:00 Challenges in Product Differentiation02:43 Jobs to be Done: Understanding Customer Needs06:10 The Impact of 5G on Consumer Behavior10:27 Exploring New Value Propositions15:18 Innovative Customer Experience Initiatives18:51 Revamping the Billing System25:52 Cultural and Identity Work at U.S. Cellular31:33 Future Trends and Challenges in Telecom35:50 Quick Fire Questions and Conclusion_Referenced:• Smartphone demand: https://www.idc.com/getdoc.jsp?containerId=prUS51899524#:~:text=IDC%20firmly%20believes%20the%20smartphone,and%20surpassing%20even%20AI%20PCs • Device replacement: https://www.spglobal.com/market-intelligence/en/news-insights/articles/2024/3/consumer-checkup-higher-interest-rates-lead-to-longer-tech-replacement-cycles-80965629 • Jobs to be Done / Bob Moesta: https://therewiredgroup.com/about/bob-moesta/ • Competing Against Luck by Clayton Christensen: https://bookshop.org/p/books/competing-against-luck-the-story-of-innovation-and-customer-choice-clayton-m-christensen/1408161 • J Li Good Revenue episode: https://youtu.be/btey4x7viBM • Cybersecurity threats: https://cybersecurityventures.com/top-5-cybersecurity-facts-figures-predictions-and-statistics-for-2021-to-2025/#:~:text=1.,and%20systems%2C%20and%20reputational%20harm.&text=If%20playback%20doesn't%20begin,can't%20play%20this%20video • FBI & CISA assessment of Chinese infiltration of telecom networks: https://www.cisa.gov/news-events/news/joint-statement-fbi-and-cisa-prc-activity-targeting-telecommunications • Salt Typhoon Hacks of Telecommunications Companies and Federal Response Implications: https://crsreports.congress.gov/product/pdf/IF/IF12798 • Implications of Salt Typhoon Attack & FCC Response: https://docs.fcc.gov/public/attachments/DOC-408015A1.pdf#5G #Telecom #Pricing Hosted on Acast. See acast.com/privacy for more information.

Ambassador Demetrios Marantis, former Deputy U.S. Trade Representative, breaks down Canada’s retaliation playbook and reveals urgent survival tactics for companies with exposure to Canada, Mexico, and China.Will automotive, agriculture, or tech be hit hardest? What hidden tax shifts—like a backdoor Value Added Tax—should U.S. businesses be worried about? And how does China’s quiet strategic response fit into this global economic standoff?In this episode:🇨🇦 Canada Retaliation Playbook: See which U.S. industries face new tariffs—and what Canadian officials are planning next.🏭 Supply Chain Crisis: Why companies dependent on Canada and Mexico must act now to avoid disaster.🇨🇳 China’s Trade Strategy: How Beijing is rewiring supply chains to outmaneuver U.S. policy.💰 VAT via Trade Policy?: Discover if the administration is using tariffs to introduce a Value Added Tax.🌏 TSMC & Panama Canal Shifts: BlackRock’s major investment moves and what they signal about the future of global trade.• Follow Ambassador Marantis: https://www.linkedin.com/in/demetrios-marantis-2705aa6/details/experience/ 📈 Subscribe for weekly insights!• Follow Good Revenue: - Youtube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ - Apple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 - Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70au - Web: https://goodrevenue.io/goodrevenue• Follow Neeta: https://www.linkedin.com/in/neetabidwai/_Highlights:00:00 Introduction and Guest Welcome00:19 Current State of Trade Wars01:39 Tariffs and Trade Policy Strategy05:19 Impact on Businesses and Consumers08:18 Geopolitical Implications18:39 China's Strategic Response23:53 US-Russia Relations and Global Security29:09 Future of Global Trade and Policy32:15 Investment and Digital Trade Memos38:15 Business Strategy and Risk Management42:18 Opportunities Amidst Trade Challenges44:42 Conclusion and Farewell_Referenced:• Canada takes threats very seriously: https://www.bbc.com/news/articles/cvg198xxy1xo• USTR 2025 trade agenda memo: https://ustr.gov/sites/default/files/files/reports/2025/President%20Trump's%202025%20Trade%20Policy%20Agenda.pdf• Canada announces response to tariffs: https://www.canada.ca/en/department-finance/news/2025/03/canada-announces-robust-tariff-package-in-response-to-unjustified-us-tariffs.html • Swift retaliation from Canada, Mexico, China: https://apnews.com/article/trump-tariffs-canada-mexico-china-643086a6dc7ff716d876b3c83e3255b0• Blackrock buys stake in Panama Canal port: https://www.reuters.com/markets/asia/ck-hutchison-shares-jump-22-after-panama-canal-stake-sale-blackrock-2025-03-05/• TSMC $100B investment in the U.S.: https://www.cfr.org/blog/unpacking-tsmcs-100-billion-investment-united-states• U.S. lifting Russian sanctions: https://cepa.org/article/putin-prepares-sanctions-lifting-wish-list/• Is the administration trying to implement a Value Added Tax (VAT) through trade policy? https://taxpolicycenter.org/briefing-book/value-added-tax-vat• World Trade Organization (WTO): https://www.wto.org/• WTO overview: https://www.congress.gov/crs-product/R45417?q=%7B%22search%22%3A%22wto%22%7D&s=1&r=1 Hosted on Acast. See acast.com/privacy for more information.

This episode of Good Revenue, hosted by Neeta Bidwai, is the fourth installment of our special series focusing on the characteristics that differentiate high performance organizations from average performers.Topics include: J Li from Prototype Thinking Labs emphasizes risk control over solutions. John Driver, CEO of Lynx Technology, highlights the critical role of positive culture. Mike Maynard of Napier Group discusses the necessity of adaptability in strategies. Joyce Cacho focuses on the importance of tangibles and intangibles in performance. Dexter Hardy, CEO of Integral, stresses the value of consistency and role clarity. Jazz Samra from Wells Fargo champions a disruptive culture and institutional knowledge. Luke Cooper underscores the importance of culture and customer consistency. _Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights00:00 Introduction to Good Revenue00:43 J Li on Risk Management01:37 John Driver on Company Culture03:15 Mike Maynard on Adapting to Change04:29 Joyce Cacho on Meeting Dynamics05:55 Dexter Hardy on Consistency07:15 Jazz Samra on Founding Members and Culture: 08:47 Luke Cooper on Customer Perception10:04 Conclusion_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Referenced:•J Li: https://youtu.be/btey4x7viBM •John Driver: https://youtu.be/sdLkFv4zwHg •Mike Maynard: https://youtu.be/WH0m4Ct6Fkc •Joyce Cacho: https://youtu.be/rrycdAAswnE •Dexter Hardy: https://youtu.be/Y9CQi44dTVs •Jazz Samra: https://youtu.be/7Sj7haN8yAs •Luke Cooper: https://youtu.be/iO2HxCVJmes  Hosted on Acast. See acast.com/privacy for more information.

Host Neeta Bidwai examines Thomson Reuters' groundbreaking AI copyright victory that could reshape the entire industry, DeepSeek's explosive data controversy triggering international bans, and why 1,200 zombie unicorns worth over $1 trillion are trapped while AI startups thrive with skeleton crews.We cover:⚖️ AI Copyright Revolution: Court delivers first major ruling that AI companies cannot legally use copyrighted content for training without explicit permission - potentially ending the free data feeding frenzy.🔒 DeepSeek's ByteDance Bombshell: Startup allegedly funnels user data to TikTok's parent company, prompting South Korea to ban the app after 1 million downloads in just days.💰 Lumbering Zombie Unicorns vs Sleek AI Ponies: While zombies cannot exit or raise new funds, lean AI-native companies achieve profitability with teams under 10 people.👥 Global Leadership DNA: Gallup's massive 52-country study of 52,000 people reveals the four universal human needs that transcend all cultures and drive effective leadership worldwide.📈 Subscribe for weekly insights!• Follow Good Revenue: - Youtube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ - Apple: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 - Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70au - Web: https://goodrevenue.io/goodrevenue• Follow Neeta: https://www.linkedin.com/in/neetabidwai/_Highlights:00:00 Market Overview00:23 AI & Copyrights02:32 DeepSeek's Data Drama04:00 Zombie Unicorns vs. AI Ponies08:12 What Do Humans Need From Leaders?09:14 Strategic Outlook_Referenced:• Thomson Reuters v Ross Intelligence: https://www.ded.uscourts.gov/sites/ded/files/opinions/20-613_5.pdf• New York Times sues OpenAI: https://www.npr.org/2025/01/14/nx-s1-5258952/new-york-times-openai-microsoft • South Korea bans DeepSeek: https://www.bbc.com/news/articles/c4gex0x87g4o • Zombie unicorns are in trouble: https://www.bloomberg.com/news/articles/2025-02-14/silicon-valley-unicorn-startups-are-desperate-for-cash • AI changing startup business models: https://www.nytimes.com/2025/02/20/technology/ai-silicon-valley-start-ups.html • AI real talk from Satya Nadella: https://podcasts.apple.com/us/podcast/dwarkesh-podcast/id1516093381?i=1000694050135• Record highs for down rounds: https://pitchbook.com/news/reports/2024-annual-us-vc-valuations-report• Leadership: https://www.gallup.com/analytics/656315/leadership-needs-of-followers.aspx  Hosted on Acast. See acast.com/privacy for more information.

Paula Courtney, CEO of Verde Group, improves customer experiences at Fortune 100 firms by identifying and addressing friction points that impact revenue & retention across industries like retail, financial services, manufacturing, telecom, and aerospace.In this episode of Good Revenue, host Neeta Bidwai and Paula cover:How to identify which customer interactions truly impact business outcomes, moving beyond surface-level satisfaction metrics.The critical role of negative experiences in predicting customer behavior, triggering either flight or fight responses.Why traditional metrics like NPS and CSAT alone fail to capture the full picture of customer relationships.The challenge of maintaining brand consistency across proliferating digital and in-person channels.Why synthetic research tools, while valuable, can't fully replace direct customer engagement through surveys and focus groups.The increasing pressure to link customer experience initiatives with tangible financial outcomes.How successful organizations balance automated processes with the human touch that customers still crave._Where to find Paula:https://www.linkedin.com/in/paula-courtney-3b23861/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:27 Understanding Customer Friction01:55 The Importance of Talking to Customers04:10 Omni-Channel Customer Experience06:10 Predictors of Customer Behavior12:39 Case Study: Hand Soap Company16:54 Effective Customer Experience Metrics30:04 AI and the Future of Customer Experience32:38 Lightning Round Questions_Referenced:AI’s effect on customer experience: https://myemail.constantcontact.com/The-Verde-Edition---January-2025--Vol--30.html?soid=1115682176163&aid=cj_zmqp7kao The Verde Group: https://verdegroup.com/  Hosted on Acast. See acast.com/privacy for more information.

Tali Bray, a former CIO at Wells Fargo, advises mid-cap firms and startups on AI-driven strategy and value creation. In this episode of Good Revenue, host Neeta Bidwai and Tali cover:The rapidly evolving AI landscape - from DeepSeek's market-moving claims to enterprise AI adoption, and the tensions between optimistic market projections and sobering risk assessments.Why the dominance of a few big companies in AI might not be inevitable and how competition could reshape the industry landscape.Challenges of AI ownership and data sovereignty, especially in the context of foreign data sovereignty laws vs. the United States.Convergence of government, private, and regulatory efforts in AI development, the balance of efficiency versus transformative AI applications, and the critical role of diverse perspectives in minimizing bias.Concerns around data privacy, misinformation, and ownership of AI-generated insights are addressed, along with the evolving relationship between enterprises and AI vendors.How AI might reshape the SaaS market and enterprise models, stressing the need for clear organizational missions and governance structures to navigate the future of AI integration.Critical considerations for board members and CEOs in evaluating AI implementations, emphasizing the need for a clear mission and skilled talent.Risks associated with AI, including data privacy, security compliance, and vendor management._Where to find Tali:https://www.linkedin.com/in/tali-bray-064b/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to AI Series00:37 DeepSeek's Controversial Claims01:50 AI's Impact on Enterprise and Competition05:22 Ethical and Legal Concerns in AI08:24 AI Agents and Generative AI09:35 AI Pilots and Business Model Shifts15:19 Challenges and Risks in AI Adoption29:55 Future of AI in SaaS and Enterprise39:59 Privacy & Security Concerns in AI46:00 Conclusion and Final Thoughts_Referenced:• Anthropic founder challenges DeepSeek narrative: https://venturebeat.com/ai/dario-amodei-challenges-deepseeks-6-million-ai-narrative-what-anthropic-thinks-about-chinas-latest-ai-move/ • Serious security concerns associated with DeepSeek: https://apnews.com/article/deepseek-china-generative-ai-internet-security-concerns-c52562f8c4760a81c4f76bc5fbdebad0 • FT: OpenAI accuses DeepSeek of distillation of its models: https://www.ft.com/content/a0dfedd1-5255-4fa9-8ccc-1fe01de87ea6 • Mark Zuckerberg firing all mid-level engineers in 2025, and so are lots of companies: https://www.youtube.com/watch?v=7k1ehaE0bdU • State-sponsored IP theft & hacking: https://www.justice.gov/archives/opa/pr/seven-hackers-associated-chinese-government-charged-computer-intrusions-targeting-perceived• AI misinformation at all-time high: https://www.newsguardtech.com/wp-content/uploads/2025/01/December2024AIMisinformationMonitor.pdf• MIT comprehensive taxonomy of AI risks: https://arxiv.org/pdf/2408.12622 • Satya Nadella on Bill Gurley’s podcast: https://www.youtube.com/watch?v=9NtsnzRFJ_o• More references: https://youtu.be/ED42HisEFig Hosted on Acast. See acast.com/privacy for more information.

Michael König, former VP of Design at Fiskars Group, specializes in cultivating heritage brands like Waterford, Bang & Olufsen, and more. In this episode of Good Revenue, host Neeta Bidwai and Michael cover:The challenges heritage brands face modernizing while preserving tradition and craftsmanship.His experience at Egmont, transforming Disney’s IP into a digital subscription model.How prototype testing with real customers broke a stalemate at Bang & Olufsen and drove mission-critical alignment across teams and stakeholders, fueling future innovation.How he successfully led design across 12 Fiskars Group brands, emphasizing the importance of storytelling, branding, and craftsmanship to stand out in a competitive market.Insights on managing design studios, implementing big strategies, and making tough decisions to discontinue products.What smaller craft-centered firm can learn from successful heritage brands, the need to connect vision, strategy, and execution, and the importance of quality over speed in achieving long-term success.Join us for a deep discussion of the intricate challenges faced by companies dedicated to craftsmanship while navigating the complexities of the modern world._Where to find Michael:https://www.linkedin.com/in/michaelkonigcph/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highilghts: 00:00 Introduction and Guest Welcome00:26 Michael's Journey to Heritage Brands01:18 Challenges of Modernizing Heritage Brands02:56 Success with Egmont Publishing04:55 Inspiration from Netflix's Business Model07:45 Innovations at Bang & Olufsen13:05 Prototyping and Consumer Testing14:59 The Vanishing Middle Market20:14 Fiskars and Craftsmanship24:34 Navigating Organizational Change26:02 Managing Multiple Design Studios27:59 The Power of Storytelling in Branding32:31 Bringing Design In-House36:03 Challenges in Smaller Firms41:36 The Million Dollar Kitchen Project44:34 The Value of Speed vs. Quality46:13 Connecting Vision, Strategy, and Execution_Referenced:Bang & Olufsen: https://www.bang-olufsen.com/en/usFiskars Group: https://fiskarsgroup.com/Royal Copenhagen: https://www.royalcopenhagen.com/en-usWaterford: https://www.waterford.com/en-us Iittala: https://www.iittala.com/en-gbGeorg Jensen: https://www.georgjensen.com/en-us Wedgwood: https://www.wedgwood.com/en-us  Hosted on Acast. See acast.com/privacy for more information.

Mary Catherine Plunkett, Vice President of Customer Success Design at Autodesk is a champion of the transformative power of human-centered design in creating effective go-to-market models and the complexities of strategic planning. In this episode of Good Revenue, host Neeta Bidwai & Mary Catherine cover:• Mary Catherine’s journey into design thinking and its impact at Autodesk• Insights from her experience in shifting Autodesk to a subscription model, the benefits of using frameworks like Jobs to Be Done, and the role of shared KPIs in aligning organizational goals.• How to optimize customer-centered planning, service design practices, existing sales process, and go-to-market strategies• Enhancing cross-functional collaboration and decision-making• Practical steps for effective and customer-focused strategic planning• Measuring trust and improving customer experiences at Autodesk_Where to find Mary Catherine: https://www.linkedin.com/in/marycatherineplunkett/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:22 Human-Centered Design at Autodesk03:25 Implementing Design Thinking in Customer Success06:03 Optimizing Sales and Go-to-Market Strategies19:04 Cross-Functional Collaboration and Decision Making23:29 Improving Strategic Planning33:13 Personal Growth and Leadership Challenges38:09 Customer Experience as a Competitive Advantage_Referenced:LUMA human-centered design framework: https://www.luma-institute.com/about-luma/luma-system/Why traditional lead gen is failing: https://www.youtube.com/watch?v=vy-j4Tl2oOEGood Strategy / Bad Strategy: https://bookshop.org/p/books/good-strategy-bad-strategy-the-difference-and-why-it-matters-richard-rumelt/9791956?ean=9780307886231 Playing to Win: https://bookshop.org/p/books/playing-to-win-how-strategy-really-works-a-g-lafley/10001738?ean=9781422187395 Autodesk: https://www.autodesk.com/Salesforce’s V2MOM framework: https://www.salesforce.com/blog/how-to-create-alignment-within-your-company/ Jobs to be done: https://therewiredgroup.com/learn/complete-guide-jobs-to-be-done/More: https://youtu.be/3GchK6x9AMk Hosted on Acast. See acast.com/privacy for more information.

In this episode of Good Revenue, host Neeta Bidwai and returning guest Joyce Chung have a thought-provoking discussion about the implications of AI, covering economics, ethics, and future trends. The conversation covers:• Generative AI’s economic impact on global growth• Ethical concerns, including data privacy and the need for federal privacy statutes and independent audits• AI’s impact on consulting firms and skepticism around optimistic projections• Real-world applications and limitations of AI tools• AI’s potential to reshape the job market, emphasizing the need for up-skilling and re-skilling• AI-driven business transformation, using examples like Salesforce and Morgan Stanley’s AI assistant• Risks of over-reliance on AI, including loss of human touch, biases, and energy consumption• Predictions for AI advancements in 2025_Where to find Joyce: https://www.linkedin.com/in/joycechung1/Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _Highlights:00:00 Introduction and Guest Welcome01:03 Diving into AI's Economic Impact03:39 Debating AI's Role in Consulting06:21 AI's Influence on Innovation and Creativity10:59 AI in Business and SaaS Disruption16:22 Privacy, Data Sharing, and Future of AI20:26 Data Privacy and AI: A Growing Concern20:53 Skepticism and Trust in AI22:21 Energy Consumption and AI23:22 Corporate Responsibility and AI28:43 AI's Impact on Employment and Skills36:24 Future Predictions _Referenced:• McKinsey's extremely optimistic predictions for AI's economic impact: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier#  • MIT: AI economic projections are all over the place: https://futuretech.mit.edu/news/putting-the-economic-impact-of-genai-into-scale  • Satya Nadella: https://www.youtube.com/watch?v=9NtsnzRFJ_o• Adam Grant & Sam Altman: https://www.ted.com/talks/rethinking_with_adam_grant_sam_altman_on_the_future_of_ai_and_humanity• AI & energy usage / predictions: https://www.youtube.com/watch?v=3yDV_VMvFQc• AI & patents: https://aidantr.github.io/files/AI_innovation.pdf• More references: https://youtu.be/Sql6at0D0wk Hosted on Acast. See acast.com/privacy for more information.

Adam Slater is an opinion researcher and the founder of Clarafy Research.In this episode of Good Revenue, host Neeta Bidwai and Adam Slater cover:• Lessons learned from insights work in politics which apply to the business world• The nuances of polling as a tool in capturing public sentiment and its applications in business and politics• The critical role of focus groups in extracting genuine emotions and the art of effective moderation• Exploring the surge in podcast influence and its effectiveness in engaging new target audiences, particularly among swing and low-information voters (and customers)• Sound as an emotional catalyst—how audio design can subtly sway public perception and reinforce messaging• The need for genuine and continuous engagement with audiences for effective decision-making• Strategies for implementing insights into reputation management and long-term business planningAdam's extensive experience in political and business insights provides valuable knowledge for executives aiming to improve decision-making and strategy. Tune in to learn how to more effectively use customer insights to drive business results._Where to find Adam:https://www.linkedin.com/in/adamslater8/https://www.clarafy.co/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Adam Slater and Clarafy Research00:45 The Role and Misconceptions of Polling02:23 Polling in Politics vs. Business08:28 Focus Groups and Qualitative Research14:39 The Power of Podcasts in Political Campaigns18:57 The Importance of Sound in Messaging26:47 Practical Applications of Insights in Business38:23 Challenges and Future of Insights43:39 High Performance Companies & Conclusion_Referenced:• System 1 and System 2 (Daniel Kahneman): https://bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/943943?ean=9780374533557 • Paris Underground Sound System: https://scholarblogs.emory.edu/nbbparis/2019/06/05/the-music-of-the-metro/ • Universal recognition of three basic emotions in music (2009): https://pubmed.ncbi.nlm.nih.gov/19303300/ • Sound and Emotion (1992): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0096-1523.18.2.394• Sound and Emotion (2003): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.129.5.770 Hosted on Acast. See acast.com/privacy for more information.