Michele Macguire is an eSports executive with extensive experience in advertising, media, and entertainment.

In this episode of Good Revenue, host Neeta Bidwai and Michele cover:

The evolution of esports from its beginnings in the 70s to its current state, highlighting major platforms like Twitch and YouTube Live.
Challenges and strategies in building crucial partnerships, especially amidst the market’s immaturity and the ‘winter of esports’ downturn in 2023.
Business models, revenue streams, and the pivotal role of viewers.
Valuable lessons on M&A integration plans and their importance in acquisitions.
Advice for CEOs & companies and the significance of understanding customer needs for high performance.