Michele Maguire is an executive with extensive experience in tech, advertising, media, and entertainment, including eSports.

Michele delves into the evolution and significance of eSports, explaining its rapid growth and the challenges it faces. She discusses her journey through the eSports sector, the development of eSports broadcasting tools, and highlights the importance of building strong partnerships. Michele also touches on the impact of market fluctuations, particularly the “winter of eSports” in 2023, and the essential role of viewership in the industry's resilience. Michele shares her insights on successful M&A strategies, emphasizing the importance of integration plans and understanding customer needs. The discussion also covers emerging business models for brands within eSports, highlighting the potential for targeting younger demographics through innovative marketing and product placement strategies.

Highlights:

00:22 Understanding eSports: Definition and Evolution

03:12 Building Strong Partnerships in eSports

04:43 Challenges and Opportunities in the eSports Market

10:00 Exploring Business Models and Revenue Streams in eSports

10:59 The Role of Streamers and Product Placement in eSports

15:52 Insights on Mergers and Acquisitions

25:06 Advice for CEOs and Senior Executives

28:12 Key Traits of High-Performance Companies

Resources:

Deloitte eSports report

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Where to find Michele:

https://www.linkedin.com/in/michelemaguiresf/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

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