Good Revenue

Jim Stevenson of the Bletchley Group returns to Good Revenue to discuss the impacts of AI and digital transformation, potential trade wars, health care, and the state of global energy. In this episode of Good Revenue, host Neeta Bidwai and Jim cover: • The transformative potential of AI and autonomous agents in various industries• The evolving landscape of cybersecurity amidst advanced technologies• Quantum computing's potential impact on AI and other sectors• Data sovereignty and the shift towards sovereign digital infrastructures• The implications of geopolitical tensions and energy market volatility• The future of hybrid workforce models and AI's role in recruitment and talent development• Innovations in healthcare driven by AI• Economic outlook influenced by recent interest rate cuts and the availability of significant investment capitalJim's insights provide a valuable roadmap for the current economic and technological landscape._Where to find Jim:https://www.linkedin.com/in/jimstevenson/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Welcome Back00:43 The Future of AI: Predictions and Impacts01:47 AI Agents and Autonomous Decision Making03:11 Energy Challenges and AI Infrastructure06:30 Cybersecurity in the Age of AI09:20 Quantum Computing: The Next Frontier11:38 Data Sovereignty and Sovereign Clouds14:21 Geopolitical Instability and Economic Predictions17:17 Energy Markets and Supply Chain Volatility22:18 Workforce Trends and Hybrid Models25:42 Healthcare Innovations and AI33:08 Economic Outlook and Investment Strategies37:18 Conclusion: Opportunities and Risks in 2025_Referenced:• Euromonitor: https://www.euromonitor.com/press/press-releases/november-2024/euromonitor-international-reveals-top-global-consumer-trends-for-2025 • BCG M&A Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year • Bupa: https://www.bupa.co.uk/ • VUCA: https://www.vuca-world.org/ • U.S. healthcare: highest spending & worst outcomes: https://www.commonwealthfund.org/publications/issue-briefs/2023/jan/us-health-care-global-perspective-2022• How to improve healthcare: https://pubmed.ncbi.nlm.nih.gov/32061298/ Hosted on Acast. See acast.com/privacy for more information.

Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024. Host Neeta Bidwai breaks down the overlooked power of messaging in influencing customer perceptions of willingness to pay and value. Key topics include:• The science behind effective messaging• How emotions and psychology affect decision-making and willingness to pay• Strategies for crafting messages that not only emphasize product benefits but also evoke emotional connections with customers• The role of framing, laddering, and storytelling in creating impactful messages• Best practices for language choice and multisensory message delivery• Comprehensive testing and refinement of messaging strategiesJoin us for an in-depth look at how powerful messaging can command price premiums, withstand market pressures, and foster sustainable competitive advantages._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction to Effective Messaging00:58 The Science Behind Messaging02:37 Understanding Customer Emotions05:57 The Power of Framing08:37 Laddering and Value Chain Development09:56 The Art of Storytelling12:22 Choosing the Right Language14:18 Message Testing and Refinement16:37 Multisensory Message Delivery18:52 Recap and Best Practices_Referenced:• Value creation messages increase willingness to pay: https://journals.sagepub.com/doi/10.1509/jm.12.0179• Value-based selling: https://www.sciencedirect.com/science/article/abs/pii/S0019850115000449 • Social norms for behavior change: https://edis.ifas.ufl.edu/publication/WC406• Somatic markers: https://neurorelay.com/2012/05/15/emotions-create-our-preferences-the-somatic-marker-hypothesis/• Motivated reasoning: https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.108.3.480• Prospect theory: https://www.jstor.org/stable/1914185• Judgments based on emotions: https://www.researchgate.net/publication/8624927_Risk_As_Analysis_and_Risk_As_Feelings_Some_Thoughts_About_Affect_Reason_Risk_and_Rationality• Laddering: https://is.muni.cz/el/1456/jaro2013/MPH_MVPS/39278324/LadderingTheoy_original.pdf Hosted on Acast. See acast.com/privacy for more information.

Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024. Thought leadership is additive, newsworthy, and educational. It teaches your audience something they didn’t know. It challenges the status quo. And it helps your audience achieve a goal or get better at something they care about. That’s why it’s an incredibly powerful tool in go-to-market, when done well. In this episode of Good Revenue, host Neeta Bidwai covers:• Why data-backed thought leadership changes mindsets, shows differentiated value, and is hard to copy • How thought leadership differentiates from transactional and educational content (and why insights can’t be outsourced to AI) • Extensive data supporting the effectiveness of thought leadership in today's business environment • Why original insights & research are rewarded by executives, search, & social media• The tidal wave of the self-serve buyer journey – requiring vendors to build credibility with buyer who won’t take meetings or answer phone calls. • An actionable framework for building, resourcing, and distributing a strong thought leadership program• How to focus on the right KPIs to measure success _Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction to Thought Leadership00:34 Defining Thought Leadership01:42 Types of Content: Transactional, Educational, and Thought Leadership05:04 The Importance of Thought Leadership in Competitive Markets07:04 Data Supporting Thought Leadership15:46 Framework for Building Thought Leadership22:04 Executing Your Thought Leadership Strategy27:52 Distribution and Media Strategy35:19 Measuring Success: KPIs for Thought Leadership41:02 Conclusion and Final Thoughts_References:• LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report • Pavilion / Kickstand report: https://meetkickstand.com/wp-content/uploads/2023/11/Kickstand-Content-to-Conversion-EBook.pdf • What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763• SparkToro hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/• Zero-click content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/• Buyer journey data: https://goodrevenue.io/buyerjourney Hosted on Acast. See acast.com/privacy for more information.

Tina Brown, President and COO of Overland-Tandberg, is an expert in technology manufacturing, cybersecurity, and mergers & acquisitions.In this episode of Good Revenue, host Neeta Bidwai and Tina cover:• Key trends in tech manufacturing and cybersecurity• The impact of third-party services on cybersecurity risks• Strategies for effective supply chain management and planning• The challenges of human capital and talent retention in tech manufacturing• Response and business pivots during the COVID-19 pandemic• The importance of customer focus and culture in successful M&A• Lessons learned from past mergers and acquisitions• The role of diverse perspectives and global experience in effective board service• The value of continuous learning and being prepared as a board memberTina's extensive experience in the industry provides valuable insights for business leaders looking to navigate complex global challenges and leverage opportunities for growth. Tune in to learn how to stay ahead in a rapidly changing landscape._Where to find Tina:https://www.linkedin.com/in/tinarogersbrown/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction and Guest Welcome00:21 Current Trends in Tech Manufacturing02:59 Supply Chain Challenges and Solutions04:08 Talent and Workforce Development06:06 Pandemic Impact and Business Pivot11:56 Mergers and Acquisitions Insights22:25 Board Service and Leadership29:02 Personal and Professional Challenges32:06 Conclusion and Final Thoughts_Referenced:• Overland-Tandberg: https://www.overlandtandberg.com/• 50/50 Women on Boards: https://5050wob.com/ Hosted on Acast. See acast.com/privacy for more information.

Michael Frankel, founder and managing partner of Trajectory Capital, returns to Good Revenue to discuss the current state of M&A and predictions for 2025 in the 2nd of a 2-part episode.In this episode of Good Revenue, host Neeta Bidwai and Michael cover:• The impact of current market conditions on strategic M&A decisions• How AI and new technologies are influencing business strategies• The role of antitrust regulation and its limited effect on the M&A market• Differences between private equity and strategic buyers in the middle market• The significance of value creation in private equity and venture capital• Forecasts for industry sectors facing technological disruptions and regulatory changesMichael's insights offer a detailed roadmap for business leaders and investors to navigate the evolving economic and technological landscape. Tune in for a nuanced understanding of key strategies and market dynamics in the coming years._Where to find Michael:https://www.linkedin.com/in/frankelmichael/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://goodrevenue.io/goodrevenue _Highlights:00:00 Introduction and Interview Overview00:13 Market Impact on Strategics01:04 M&A Strategies and Industry Sectors01:55 AI and Technology Investments06:41 Antitrust and Regulation Effects11:22 Private Equity vs. Strategic Buyers19:24 Value Creation in PE and VC28:19 Conclusion and Final Thoughts_Referenced:• Trajectory Capital: https://www.linkedin.com/company/trajectory-capital/ • BCG Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year• Prior episode of Good Revenue: https://podcasts.apple.com/us/podcast/24-mastering-m-a-with-michael-frankel-trajectory/id1707461473?i=1000648176675 Hosted on Acast. See acast.com/privacy for more information.

Michael Frankel, founder and managing partner of Trajectory Capital, returns to Good Revenue to discuss the current state of M&A and predictions for 2025 in the 2nd of a 2-part episode.In this episode of Good Revenue, host Neeta Bidwai and Michael cover:• The impact of current market conditions on strategic M&A decisions• How AI and new technologies are influencing business strategies• The role of antitrust regulation and its limited effect on the M&A market• Differences between private equity and strategic buyers in the middle market• The significance of value creation in private equity and venture capital• Forecasts for industry sectors facing technological disruptions and regulatory changesMichael's insights offer a detailed roadmap for business leaders and investors to navigate the evolving economic and technological landscape. Tune in for a nuanced understanding of key strategies and market dynamics in the coming years._Where to find Michael:https://www.linkedin.com/in/frankelmichael/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction and Interview Overview00:13 Market Impact on Strategics01:04 M&A Strategies and Industry Sectors01:55 AI and Technology Investments06:41 Antitrust and Regulation Effects11:22 Private Equity vs. Strategic Buyers19:24 Value Creation in PE and VC28:19 Conclusion and Final Thoughts_Referenced:• Trajectory Capital: https://www.linkedin.com/company/trajectory-capital/ • BCG Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year• Prior episode of Good Revenue: https://podcasts.apple.com/us/podcast/24-mastering-m-a-with-michael-frankel-trajectory/id1707461473?i=1000648176675 Hosted on Acast. See acast.com/privacy for more information.

This episode of Good Revenue, hosted by Neeta Bidwai, is the third installment of our special series focusing on the characteristics that differentiate high performance organizations from average performers.Topics include the importance of customer centricity, listening to employees, fostering a culture of learning, leveraging diverse talent, clear communication, and effective implementation of initiatives. Real-world examples from HP, IBM, Delta Airlines, and others highlight the practical applications of these high-performance strategies._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction to High Performance Companies00:14 Insights from Todd Horvitz02:54 Strategies from Jim Stevenson05:09 Data-Driven Success with Regina Garcia Cuellar06:39 Alignment and Vision with Ashton Belk07:56 Implementation Insights from Joyce Chung10:24 Conclusion_Referenced:• Todd Horvitz: https://www.youtube.com/watch?v=UkHv0sY226k• Jim Stevenson: https://www.youtube.com/watch?v=EBEz8dw0_lA• Regina García Cuéllar: https://www.youtube.com/watch?v=bkgVxGVEPvc • Ashton Belk: https://www.youtube.com/watch?v=iYnsNUsVLTI • Joyce Chung: https://www.youtube.com/watch?v=IzdxX2lgBqE  Hosted on Acast. See acast.com/privacy for more information.

Host Neeta Bidwai explores the pivotal role of emotions in human decision making. Building on our previous discussions around willingness to pay and pricing power, this episode highlights the significant influence of emotions across various fields. From consumer behavior to finance, politics, and healthcare, peer-reviewed studies demonstrate how emotions shape our decisions more than we might realize. Understanding the dual nature of emotional influence, the practical applications in real-world scenarios, and strategies to harness emotional awareness provides better decision-making outcomes. Highlights:00:00 Introduction to Emotions in Decision Making00:25 The Universality and Speed of Emotions01:28 Emotions as Decision-Making Tools01:43 Recap of Key Emotional Influences02:30 Impact of Emotions on Information Processing03:04 Dual Nature of Emotional Influence04:07 Emotions and Decision-Making Patterns04:52 Practical Applications Across Industries05:06 Consumer Behavior and Emotional Responses05:41 Emotions in B2B and Other Industries07:51 Strategies for Better Decision Making08:55 Conclusion: Leveraging Emotional Awareness10:14 Final Thoughts and Farewell_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue Hosted on Acast. See acast.com/privacy for more information.

Jazz Samra, Head of Innovation and Strategic Partnerships at Wells Fargo, is an expert in fostering collaboration with tech companies and venture capital firms.In this episode of Good Revenue, host Neeta Bidwai and Jazz cover:• Key global trends shaping the financial services sector• Opportunities for innovation in collective banking and generational wealth transfer• Wells Fargo's five principles for driving innovation• The balance between centralized and decentralized innovation approaches• The importance of customer focus and product-led innovation• The concept of the 'middle path' to innovation, blending building, buying, and co-creating• Strategies for balancing innovation with regulatory requirements• Metrics for measuring innovation success in large organizations• The role of diversity, equity, and inclusion in tech innovation• Advice for startups navigating the current economic climate• Personal insights and career reflections from JazzJazz's extensive experience offers valuable lessons for business leaders looking to drive sustainable innovation and growth in the financial services sector. Tune in to gain insights on how to stay competitive and innovative in a rapidly evolving landscape._Where to find Jazz:https://www.linkedin.com/in/jazzsamra/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction and Guest Welcome00:47 Global Trends in Financial Services02:39 Innovation at Wells Fargo05:53 The Middle Path to Innovation07:06 Operationalizing Innovation14:00 Measuring Innovation Success18:38 Fintech Partnerships and External Innovation19:35 Diversity, Equity, and Inclusion in Tech21:34 Advice for Startups and Entrepreneurs23:24 Personal Insights and Career Reflections26:42 Conclusion and Final Thoughts_Referenced:• Harvard Business Review on the Middle Path to Innovation: https://hbr.org/2020/04/the-middle-path-to-innovation • Jim Collins' Good to Great: https://www.jimcollins.com/books.html • Wells Fargo: https://www.wellsfargo.com/• Innovator’s Dilemma: https://www.hbs.edu/faculty/Pages/item.aspx?num=46• Innovator’s Dilemma: https://bookshop.org/p/books/the-innovator-s-dilemma-when-new-technologies-cause-great-firms-to-fail-clayton-m-christensen/15277786?ean=9781633691780&gad_source=1&gclid=Cj0KCQiAkJO8BhCGARIsAMkswyh0eazp1R1LAAb-1nxz_v0V7DgCJ_fRwE_rUKZLgUjgAOYkq4mA2tQaArVxEALw_wcB Hosted on Acast. See acast.com/privacy for more information.

In this special U.S. Election Day episode of Good Revenue, we revisit one of our most popular episodes, diving deep into why traditional lead generation strategies often fall short for many organizations. The discussion is led with passion and backed by data, aiming to inspire conversations among CFOs, CEOs, and board members about building more efficient and customer-friendly business models. Key topics include the complexities of customer acquisition, the inefficiencies of traditional lead gen frameworks, and the shift towards more customer-centric approaches. Thought leadership, trust-building, and adapting KPIs to better serve your audience are emphasized as crucial steps for modernizing go-to-market strategies. Tune in for actionable insights on navigating today's challenging and crowded markets.Highlights:00:00 Introduction and Context00:58 Challenges in Traditional Lead Generation02:45 Defining Lead Generation and Demand Generation03:43 Popular Lead Generation Frameworks05:22 The Salesforce Model and Its Impact08:03 Issues with Current Lead Generation Assumptions09:40 Consequences of Ineffective Lead Generation14:23 Changing Buyer Behavior and Sales Challenges26:51 Strategies for Effective Go-to-Market Models29:09 Validating and Segmenting Your Market34:45 Building Trust Through Thought Leadership40:12 Adapting Business Goals and Metrics42:33 Conclusion and Final ThoughtsResources:SlidesYoutube video_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue  Hosted on Acast. See acast.com/privacy for more information.