Good Revenue

Host Neeta Bidwai breaks down the overlooked power of messaging in influencing customer perceptions of willingness to pay and value. Key topics include:• The science behind effective messaging• How emotions and psychology affect decision-making and willingness to pay• Strategies for crafting messages that not only emphasize product benefits but also evoke emotional connections with customers• The role of framing, laddering, and storytelling in creating impactful messages• Best practices for language choice and multisensory message delivery• Comprehensive testing and refinement of messaging strategiesJoin us for an in-depth look at how powerful messaging can command price premiums, withstand market pressures, and foster sustainable competitive advantages._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction to Effective Messaging00:58 The Science Behind Messaging02:37 Understanding Customer Emotions05:57 The Power of Framing08:37 Laddering and Value Chain Development09:56 The Art of Storytelling12:22 Choosing the Right Language14:18 Message Testing and Refinement16:37 Multisensory Message Delivery18:52 Recap and Best Practices_Referenced:• Value creation messages increase willingness to pay: https://journals.sagepub.com/doi/10.1509/jm.12.0179• Value-based selling: https://www.sciencedirect.com/science/article/abs/pii/S0019850115000449 • Social norms for behavior change: https://edis.ifas.ufl.edu/publication/WC406• Somatic markers: https://neurorelay.com/2012/05/15/emotions-create-our-preferences-the-somatic-marker-hypothesis/• Motivated reasoning: https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.108.3.480• Prospect theory: https://www.jstor.org/stable/1914185• Judgments based on emotions: https://www.researchgate.net/publication/8624927_Risk_As_Analysis_and_Risk_As_Feelings_Some_Thoughts_About_Affect_Reason_Risk_and_Rationality• Laddering: https://is.muni.cz/el/1456/jaro2013/MPH_MVPS/39278324/LadderingTheoy_original.pdf Hosted on Acast. See acast.com/privacy for more information.

Luke Cooper, General Partner at Latimer Ventures, shares his inspiring story of resilience, entrepreneurship, and community impact.In this episode of Good Revenue, host Neeta Bidwai and Luke cover:• Luke's early life growing up in poverty in Bridgeport, Connecticut and the impact of his father's incarceration on his own journey• How his experiences shaped his perspective on risk and long-term value creation• Key decisions in building and selling his first cybersecurity company for a 27x return• The importance of maintaining a focus on exit strategies early in the lifecycle of a startup• His unique approach to fund management and M&A strategy• Differences in traditional venture capital approaches and the importance of pragmatism• The role of creativity, pragmatism, diverse perspectives, and culture in building high-performance companiesLuke's remarkable journey and insights provide valuable lessons for both entrepreneurs and investors. Tune in to gain inspiration from his story and learn practical strategies for success in the competitive landscape of tech entrepreneurship and investment._Where to find Luke:https://www.linkedin.com/in/lukecooperbaltimore/https://www.latimer.vc/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue _Highlights:00:44 Luke's Origin Story03:21 The Journey to Entrepreneurship11:49 Building and Selling a Cybersecurity Company16:56 Insights on Risk and Growth17:45 The Importance of Exit Strategy23:33 The Challenges of Multi-Tasking in Startups24:13 Focusing on Customer Needs25:21 Transition to Investor Insights25:43 Critique of Traditional Venture Capital28:45 Innovative Fund Management Strategies31:44 Navigating the LP Landscape33:27 Realistic Investment Returns37:16 Operationalizing M&A in Fund Management40:45 Current Market Concerns and Future Outlook43:39 The Importance of Culture in High-Performance Companies_Referenced:• Brené Brown on shame and emotions: https://brenebrown.com/ • CTS https://eship.georgetown.edu/luke-cooper/ • Fixt acquisition by Assurant: https://technical.ly/startups/luke-cooper-startup-fixt-acquired-by-fortune-500-insurer-assurant/ • Ta-Nehisi Coates: https://ta-nehisicoates.com/ • Why Should White Guys Have All the Fun? by Reginald Lewis: https://www.amazon.com/Should-White-Guys-Have-Billion-Dollar/dp/1574780360/ Hosted on Acast. See acast.com/privacy for more information.

Mike Maynard is the CEO of Napier Group, a UK-based PR and marketing firm.In this episode of Good Revenue, host Neeta Bidwai and Mike, discuss:• Mike's unique transition from engineering to marketing and his own experience with M&A.• Lessons from acquiring an agency before the dot-com crash and the importance of client retention.• How client M&A activity has shaped his strategic insights.• The role of clear communication and brand management during an acquisition.• Real-world examples of crisis management and maintaining trust in B2B tech.• The significance of customer focus and adaptability in high-performance organizations.Gain valuable advice on navigating mergers and acquisitions, handling crises, and ensuring long-term client satisfaction in a competitive market. Tune in for deep insights from Mike's extensive experience._Where to find Mike:https://www.linkedin.com/in/mikemaynard/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://goodrevenue.io/goodrevenue _Highlights:00:00 Introduction and Guest Welcome00:39 Diving into M&A Experiences03:44 Client Perspectives on M&A07:47 The Role of Communication in M&A19:23 Navigating Crisis and Reputation Management30:15 The Self-Directed Buyer Journey34:18 High Performance Organizations35:21 Conclusion and Farewell_Referenced:• Napier Group: https://www.napierb2b.com • Microchip Technology Inc.: https://www.microchip.com • Atmel Corporation: https://www.atmel.com • Microsemi Corporation: https://www.microsemi.com  Hosted on Acast. See acast.com/privacy for more information.

This episode of Good Revenue, hosted by Neeta Bidwai, is the second installment of our special series focusing on the characteristics that differentiate high performance organizations from average performers.Topics include the importance of being outcome-oriented rather than just focusing on output, fostering a growth mindset with openness and flexibility, the significance of an ethical and data-driven approach, empowering employees, maintaining a strong company culture and vision, understanding customer needs, and having diverse expertise in leadership.Highlights:00:17 Chris Jones on Product Alignment and Outcomes02:53 Shinyoung Park on Growth Mindset05:00 Matt Moscardi on Embracing Criticism and Metrics06:34 Jina Kim on Employee Empowerment07:04 Greg Stein on Culture and Vision08:26 Michele Maguire on Knowing Your Customer09:12 Heather Spilsbury on Board Expertise10:46 Jennifer Krusius on Customer Feedback and Data_Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://www.goodrevenue.io/goodrevenue   Hosted on Acast. See acast.com/privacy for more information.

J Li is a partner at Prototype Thinking Labs, and a champion of the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing. In this episode of Good Revenue, host Neeta Bidwai and J cover:• The importance of addressing the neglected early stages of product development• How to measure confidence in your prototypes• The significance of understanding the 'tango' or core interaction in testing, • Case studies covering the difference between early-stage and high-confidence experiments• How to mitigate risk by validating crucial elements early on.• Effective methods for engaging users and gathering invaluable feedback• The shortcomings of traditional testing methods like landing pages and A/B tests• Practical tips for companies looking to implement this approachJ offers valuable insights that could save years of development time while ensuring successful market engagement. Whether you're a startup or a large enterprise, this episode is packed with advice to refine your product development process._Where to find J:https://www.linkedin.com/in/jfanli/ https://www.prototypethinking.io/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction to Good Revenue00:14 Understanding Prototype Thinking Labs00:31 The Concept of Prototype Thinking03:07 Measuring Confidence in Prototypes05:38 Stages of Product Development10:01 Case Study: Uber for Dogs16:29 Case Study: BannerTech's HVAC Solution20:36 The Magic Moment with CEOs21:15 Turning User Tests into Sales Meetings21:54 Challenges in Engaging Technicians22:36 Creative Solutions for Technician Feedback24:46 Redesigning the Technician App25:39 Insights on User Engagement26:35 The Importance of Understanding User Behavior27:51 B2B User Testing and Sales30:36 Critique of Landing Page and AB Testing35:20 The Role of Ideation in Design37:52 Final Thoughts and Recommendations_Referenced:• Design Thinking Methodologies: https://www.ideou.com • The Lean Startup: https://theleanstartup.com • Brene Brown on Creativity and Process: https://brenebrown.com  Hosted on Acast. See acast.com/privacy for more information.

Host Neeta Bidwai breaks down how permission structures shape public opinion and drive behavioral change. The discussion covers:• A detailed look at the science and theory behind permission structures• The significance of permission structures in politics, including examples like criminal justice reform, health policy, marriage equality, and climate change• Business applications such as cloud computing, mobile payments, subscription models, sustainable products, telehealth, and electric vehicles• Techniques for creating ethical and thoughtful permission structures• Ethical considerations for using these techniques responsibly to align with both organizational goals and customer valuesThe episode provides a rich toolkit supported by peer-reviewed research to help businesses and organizations implement effective and ethical permission structures._Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue _Highlights:00:00 Introduction to Permission Structures01:07 Understanding Permission Structures01:50 Political Examples of Permission Structures03:16 Business Applications of Permission Structures07:57 Techniques for Creating Permission Structures12:08 Ethical Considerations and Conclusion_Referenced:• Cognitive dissonance: https://www.jstor.org/stable/24936719 • Robert Cialdini: https://bookshop.org/p/books/influence-the-psychology-of-persuasion-robert-b-cialdini/15467532?ean=9780062937650 • Richard Thaler & Cass Sunstein: https://bookshop.org/p/books/nudge-the-final-edition-cass-r-sunstein/16977176?ean=9780143137009• Criminal justice reform: https://www.nationalaffairs.com/publications/detail/conservatives-and-criminal-justice• Cloud adoption: https://www.sciencedirect.com/science/article/abs/pii/S0378720614000391• Subscription models: https://books.google.de/books/about/Subscribed.html?id=BWRDDwAAQBAJ&redir_esc=y• Change management: https://www.library.hbs.edu/working-knowledge/breaking-the-code-of-change• Framing: http://ereserve.library.utah.edu/Annual/COMM/7200/Endres/lakoff.pdf• Incremental commitment: https://psycnet.apa.org/record/1966-10825-001• Overton window: https://www.mackinac.org/OvertonWindow Hosted on Acast. See acast.com/privacy for more information.

Joyce Cacho is a global expert in supply chain, financials, and risk management, and an experienced member of both public and private company boards.In this episode of Good Revenue, host Neeta Bidwai & Joyce explore:• How questioning assumptions can signal business growth• Embracing complexity in strategic planning• The balance between short-term needs and long-term vision• The importance of P&L restructuring and supply chain transformations• The economic value of diverse perspectives in boards and executive teams• Board oversight for successful M&A strategies• AI’s role in enhancing productivity, worker safety, and product qualityJoin us to learn how to thrive in complexity and drive sustainable growth in your organization._ Where to find Joyce:https://www.linkedin.com/in/joycecacho/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_ Highlights:00:00 Introduction to Joyce Cacho00:19 Joyce's Journey: Thriving in Complexity01:44 Indicators of Business Growth04:22 Intentionality in Decision Making07:29 Aligning Policy with Financial Statements14:42 Restructuring for Transformation19:31 The Value of Diverse Perspectives29:06 Board Governance and M&A Strategy33:41 Embracing AI and Future Opportunities37:52 Final Thoughts and High Performance Companies_ Referenced:• Blue Ocean Strategy (Harvard Business Review article): https://hbr.org/2004/10/blue-ocean-strategy • Blue Ocean Strategy book: https://bookshop.org/p/books/blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-w-chan-kim/16651368?ean=9781625274496 • 50/50 Women on Boards: https://www.5050wob.com/• Sistema Bio:https://sistema.bio/• Land O Lakes: https://www.landolakes.com/ • Sunrise Banks: https://sunrisebanks.com/  Hosted on Acast. See acast.com/privacy for more information.

John Driver, the inspiring CEO of Lynx Technology, serves on both corporate and non-profit boards — including 50/50 Women on Boards — and champions mission-driven corporate service.In this episode, host Neeta Bidwai & John cover:John’s acquisition of Lynx, a leader in smart home technology, from his initial role as COO to his unexpected leap to CEO.A detailed breakdown of his acquisition journey including the dynamics of dealing with private equity and strategic buyers, and how he managed to secure the acquisition within a tight two-week deadline.Valuable lessons on leadership, resilience, and networking, as well as his journey through the corporate world after Stanford, and his board service.The importance of diverse perspectives in corporate settings in driving innovation, better decision-making, revenue, and business outcomes.John underscores the critical role of corporate culture, mission alignment, and the power of inclusion. Tune in to gain valuable insights into leadership, M&A, and fostering a high-performing organization._Where to find John:https://www.linkedin.com/in/johndriver/ Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _Highlights:00:00 Introduction to John Driver00:19 John's Origin Story with Lynx01:37 The Sales Process and Challenges03:23 Becoming the CEO05:43 Securing the Acquisition09:18 Navigating International Complexities10:52 Turning the Business Around18:05 Board Service Insights22:23 The Economic Value of Diverse Perspectives23:13 Innovation and Creativity Through Diversity23:42 Better Decision Making with Diverse Boards24:23 Increased Market Reach and Employee Performance25:23 Reputation, Risk Management, and Compliance27:05 A Real-World Example: The McDonald's Happy Meal Problem29:17 Choosing Mission-Oriented Board Positions32:41 Mentoring and Promoting Board Diversity34:55 Personal Stories and the Importance of Inclusion39:52 Finding Diamonds in the Rough41:52 The Power of Belief and Culture in Organizations44:04 Conclusion and Final Thoughts_References:Lynx: https://lynxtechnology.com/index.html Vital Energy: https://vitalenergy.com/City First: https://www.cityfirstbank.com/ Stanford: https://www.stanford.edu/ 50/50 Women on Boards: https://5050wob.com/ Black Corporate Board Readiness Program: https://www.scu.edu/execed/bcbr/ National Association of Corporate Directors: https://www.nacdonline.org/ Hosted on Acast. See acast.com/privacy for more information.

Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt.In this episode of Good Revenue, host Neeta Bidwai and Joyce cover:Her non-linear career path, starting in advertising and transitioning to consumer insights and brand strategy consultingThe importance of storytelling and data in brand developmentThe often-neglected value of insights in forming effective business strategiesExamples from her work with major brands such as Apple, Nike, Google, Disney, Notion, Salesforce, Delta Airlines, EcoSenseChallenges practitioners face in aligning data with business outcomes, and the significance of engaging with the right stakeholdersHow foundational consumer behavior research impacts product development and market positioningThe critical role of leadership in successfully implementing brand strategies and transformationsThe significant role of brand voice and identity in differentiating companiesHow high-performance firms effectively implement brand initiatives through leadership and strategic communicationTune in for an insightful episode with lots of case studies!_Where to find Joyce:https://www.linkedin.com/in/joycechung1/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction to Joyce Chung00:31 Joyce's Career Journey02:34 The Importance of Consumer Insights06:05 Insights in Action: Apple and WhatsApp08:51 Brand and Intangible Assets25:25 The Power of Brand Voice30:00 High Performance Companies vs. Average Performers32:04 Conclusion and Final Thoughts_Referenced:Apple: https://www.apple.com/ Nike: https://www.nike.com/ Google: https://www.google.com/ Disney: https://www.disney.com/ EcoSense: https://www.ecosenselighting.com/homepage-elementor/ Notion: https://www.notion.com/ Salesforce: https://www.salesforce.com/ Delta Airlines: https://www.delta.com/Facebook: https://www.meta.com/   Hosted on Acast. See acast.com/privacy for more information.

Dexter Hardy, CEO of Ntegral, breaks down his transformative pivot from a services business to a highly successful product company during the COVID-19 pandemic.In this episode of Good Revenue, host Neeta Bidwai and Dexter cover:How the pandemic forced a shift to remote services, leading to the creation of ‘Consulting 2.0.’Inspired by his son’s success in self-publishing on Amazon, Dexter reimagined Ntegral’s business model by productizing their services.This change skyrocketed their client base from a regional handful to over 10,000 customers in 150 countries.Topics covered include leveraging hyperscaler platforms like Microsoft Azure, focusing on security, balancing high-volume versus high-dollar accounts, and the importance of scalable operations.Dexter shares insights on community involvement, inspired action, the importance of an exit strategy, and the benefits of maintaining consistency.He stresses the importance of not letting perfection hinder good progress and how rapid, thoughtful execution can lead to impressive growth._Where to find Dexter:https://www.linkedin.com/in/dexter-hardy/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue:https://goodrevenue.io/goodrevenue https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ _Highlights:00:00 Introduction to Dexter Hardy and Ntegral00:13 Ntegral's History and Business Pivot00:47 The Impact of COVID and the Inspiration from Dexter's Son02:21 Pivoting to Consulting 2.0 and Scaling Globally03:31 Operationalizing Strategy and Productizing Offerings05:34 Leveraging Hyperscalers and Building a Strong Brand06:36 Challenges and Solutions in a Platform Environment10:25 Refining the Business Model and Ensuring Security15:14 Balancing Different Market Segments and Scaling Efficiently24:09 Community Involvement and Giving Back25:52 Advice for Entrepreneurs and Final Thoughts_Referenced:• Ntegral: https://ntegral.com/ • Amazon Self-Publishing: https://kdp.amazon.com • Microsoft Azure: https://azure.microsoft.com • Women in Cloud: https://www.womenincloud.com • Hyperscalers: https://datacentremagazine.com/articles/top-10-hyperscalers Hosted on Acast. See acast.com/privacy for more information.