Braughnwynn "Bibi" Brown, the COO of TENCUE, shares her experiences and observations on the dynamic changes and challenges in the events industry, particularly in the wake of the COVID-19 pandemic. She elaborates on the shift toward hybrid events, the importance of creating emotional connections in events, and the rising focus on sustainability and eco-conscious practices. Bibi offers strategic advice on making events stand out amidst market saturation, understanding audience needs, and measuring event success beyond traditional metrics. She also touches on operational improvements and strategic decisions in running a PE-backed company, emphasizing customer-centricity, employee prioritization, and a strong company culture as key to success. The episode is a deep dive into the intricacies of the events business and offers valuable insights for anyone involved in event planning, operations, or interested in corporate strategies for success.

Highlights:

00:37 The Dynamic World of Events Post-COVID

02:42 Navigating Budget Pressures and Event Saturation

03:32 Crafting Memorable Experiences in Events

07:19 The Challenge and Opportunity of Hybrid Events

09:06 Sustainability in Event Planning

11:53 Revenue Generating vs. Brand Events: Strategies and Insights

20:35 Operational Excellence in a PE-Backed Company

26:14 Empowering Marketing Teams and Fostering a Customer-Centric Culture

28:58 Closing Thoughts and Advice for High-Performance Companies

Resources:

Customer Focus Drives Good Revenue with CFO Hilda Mwangi

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Where to find Braughnwynn "Bibi" Brown:

https://www.linkedin.com/in/bibibrown/ 

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://dfnstrategy.com/goodrevenue 

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