Braughnwynn "Bibi" Brown, the COO of TENCUE, shares her experiences and observations on the dynamic changes and challenges in the events industry, particularly in the wake of the COVID-19 pandemic.

In this episode of Good Revenue, host Neeta Bidwai and Bibi cover:

The resurgence of in-person events, and the diminishing demand for hybrid events.
Challenges like increased costs and the need for budget constraints.
The importance of creating emotional connections and delivering value through unique experiences, sustainability practices, and strategic design.
Insights into managing operational improvements and strategic alignment within a PE-backed framework, including customer-centricity and employee-first culture.
Actionable advice for senior executives considering event investments.
What differentiates high-performance companies in their marketing and event strategies.