38 | 🚀 Why Thought Leadership is the Only Way to Win in Today’s Noisy Market 📈🔥 (Deep Dive)

Jun 11, 2024

16:16

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Episode notes

Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and she outlines a comprehensive framework for creating and distributing thought leadership content.

Key insights include:

The evolution of buyer journeys and preferences, highlighting the shift towards self-service and the diminishing effectiveness of transactional content.
Thought leadership, distinct from transactional and educational content, builds trust and effectively influences buyers in today's self-serve market.
Data and research from Gartner, Trust Radius, Bain, LinkedIn, and Google are used to support the argument.
A detailed framework for crafting effective thought leadership content is introduced, emphasizing its non-transactional nature and long-term impact.
The importance of high-value, non-obvious insights and a robust, non-gated distribution strategy.
The importance of proper content distribution and measurement strategies.

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

Highlights:

00:00 Introduction: The Essentials of Business Success

00:15 Understanding Thought Leadership

01:35 The Importance of Thought Leadership in Modern Markets

04:50 Framework for Building Thought Leadership

08:46 Executing Your Thought Leadership Strategy

11:56 Navigating the New World of Content and Data