Thought leadership, distinct from transactional and educational content, builds trust and effectively influences buyers in today's self-serve market. Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and Neeta outlines a comprehensive framework for creating and distributing thought leadership content. Key insights include the importance of high-value, non-obvious insights and a robust, non-gated distribution strategy. Neeta emphasizes the shift in buyer behavior and the necessity of adapting to new market dynamics through strategic content that changes mindsets, ultimately driving brand strength and revenue growth.

Highlights:

01:04 Defining Thought Leadership

01:28 Types of Content

01:55 The Changing Buyer Journey

03:25 The Power of Thought Leadership

05:10 Framework for Thought Leadership

07:43 Evaluating Thought Leadership Insights

09:06 Executing a Thought Leadership Program

12:09 Measuring Thought Leadership

Resources:

https://dfnstrategy.com/buyerjourney (stats)

https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report

https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763

https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://dfnstrategy.com/goodrevenue 

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