

41 | ⚠️ Why Sales and CS Silos Are Killing Your Growth (And Nobody Talks About It) 💣 with Jina Kim (RedRock, Carta, Techstars)
Redefining Customer Success with Jina Kim
Jina Kim is an experienced customer experience executive with a diverse background spanning investment banking, programming, and a pioneering role at Carta.
In this episode of Good Revenue, host Neeta Bidwai and Jina cover:
- The importance of proactive customer engagement and the need for structuring teams with subject matter expertise.
- Why you have to create a comprehensive learning environment for customer success.
- Differences between early Salesforce and modern customer success models.
- Navigating organizational challenges in large companies.
- AI and chatbot impact on customer success.
- Impacts of venture capital pressure and the role of VC role in shaping company strategies.
- What it takes to build strong CS teams and empower employees.
- The need for trust and collaboration across teams.
- Role of technology and AI in transforming customer service.
- How companies can balance revenue responsibilities between customer success and sales.
This episode is a must-listen for anyone in customer success and organizational leadership.
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Where to find Jina:
https://www.linkedin.com/in/jinakim/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ
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Highlights:
00:00 Introduction to Jina Kim
00:17 Jina's Career Journey
01:43 Customer Success at Carta
04:50 Challenges in Customer Success
07:18 Impact of Organizational Structure
13:01 Role of VCs in Company Strategy
15:52 Building a Customer-Centric Culture
31:24 Importance of Documentation
32:19 Hiring the Right CS Leader
33:50 Empowering Employees for Success
38:38 Conclusion and Final Thoughts
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Referenced:
• Challenger Sales: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355
• Carta: https://www.carta.com
• Salesforce: https://www.salesforce.com
• Gainsight: https://www.gainsight.com
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