Todd Horvitz is the Insights leader of HP's $35B Personal Systems Division. Todd shares his extensive experience from previous roles at Kantar, Disney, and Wells Fargo, emphasizing the importance of staying current in the rapidly evolving tech industry through accelerated innovation. He describes his role in integrating global insights across HP's Personal Systems and Print divisions, touching on the challenges of balancing data-driven insights with strong business opinions. Todd also offers valuable examples of leveraging insights for business impact, discusses the evolving role of UX research, and emphasizes AI's role in marketing, product strategy, and market research. By sharing techniques like co-creation, customer advisory boards, and emerging AI tools, Todd highlights the necessity of agility, collaboration, and constant innovation in insights. Lastly, he delves into the importance of work culture, customer centricity, and employee engagement for high-performance companies.

Highlights:

00:59 Staying Current in the Fast-Paced Tech Industry

02:39 The Misunderstood World of Insights

03:55 Leveraging Insights at Leading Brands

06:41 Challenges and Failures in Insights

09:01 The Role of UX Research in Market Insights

14:12 Innovative Tools and Techniques in Market Research

16:43 The Impact of AI on Market Research

22:53 Ethical Considerations in AI and Technology

24:51 Exploring AI and Fraud Detection

25:23 The Evolution of AI and Rapid Innovations

26:15 Trends in the Research Industry

26:27 The Democratization of Market Research

28:05 Challenges in Survey Engagement

29:38 Effective Research Strategies

34:12 The Importance of Customer Centricity

38:43 Adapting Work Culture in Modern Times

43:18 Key Traits of High-Performance Companies

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Where to find Todd:

https://www.linkedin.com/in/toddhorvitz/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

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