Passionate & Prosperous with Stacey Brass-Russell

In this episode of Passionate & Prosperous, Stacey is joined by email marketing strategist Allison Hardy to unpack one of the most essential and misunderstood parts of modern business: email marketing.Together, they explore why building and nurturing an email list is one of the most important long-term strategies for business growth, audience engagement, and client attraction—especially for coaches, service providers, and entrepreneurs with high-touch, relationship-based businesses.The conversation covers how to grow your list with intention, how to sell through your emails without feeling salesy, and how to shift your mindset from chasing numbers to creating real connections that lead to conversions.Allison also introduces the 7 buyer types every business owner should know—and explains why understanding how your audience makes purchasing decisions is the secret to writing effective, engaging email content.In This Episode, We Cover:Why your email list is the most valuable audience you ownHow to grow your list with strategic visibility, partnerships, and lead generationThe difference between automated systems and relational marketing (and how to use both)Why email engagement matters more than list sizeHow to talk to the 7 different buyer types to improve conversionsThe role of permission-based pitching and invitations in salesCommon mindset blocks around email marketing (and how to shift them)Why authenticity and consistency are key to long-term list successHow to build trust through valuable, transformational emailsIf you’ve been wondering how to grow, engage, and convert your email list in a way that feels aligned, sustainable, and high-touch, this episode will give you the clarity and strategy you need to make email your most powerful marketing tool.Allison Hardy is an email funnel strategist who helps online coaches grow their businesses using authentic, relationship-centered marketing strategies. You can find her on Instagram and get her $80,000 email template here.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this powerful coaching episode of Passionate & Prosperous, I sit down with wellness coach Laurie Moser for a conversation that goes way beyond just “how to talk about your business.” We explore the real, layered journey of turning your lived experience and passion into a message and offer that truly resonate—with your clients and with yourself.Laurie works with moms of teens navigating mental health challenges, and in this session, she bravely opens up about the struggle so many coaches face: knowing they’re here to help people, but not feeling confident in how to communicate their value or what they’re really offering.Over the course of our coaching, you’ll hear her shift from uncertainty and vague language to clarity and conviction—not just in what she wants to say, but in who she is as a coach and business owner. Together, we unpack why “self-care” and “support” aren't enough to sell the transformation, and how to dig deeper into the outcomes her ideal clients are desperate for.This is your chance to be a fly on the wall for a real coaching conversation—where we talk through the inner doubts, the messy middle, and the actual strategy behind building a business that works. You’ll get a front-row seat to what it’s like to be coached by me—raw, supportive, honest, and full of heart—and walk away with takeaways you can apply to your own message and offer right now.In This Episode, You’ll Learn:Why “helping” and “supporting” isn’t the message—transformation isThe shift from talking about tools (like self-care) to speaking about specific, real-life outcomesHow Laurie moved from hesitation to clarity around what her coaching actually doesWhat it looks like to own your lived experience as a core part of your messagingThe power of starting with 1:1 coaching to build your confidence, voice, and processHow to create an offer that reflects your purpose and gets clients resultsWhat it feels like to break through the doubt and finally believe in what you’re here to doThis episode is part marketing clarity, part emotional breakthrough, and part business-building inspiration. It’s honest, vulnerable, and packed with insights that will help you step into your own message—and share it like you mean it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this week’s episode of Passionate & Prosperous, we’re diving into one of the most important (and misunderstood) parts of growing a coaching or service-based business: your messaging.Messaging isn’t just a one-liner or tagline—it’s the foundation of how you communicate your value, mission, and expertise to the people you’re here to help. It’s what drives your content, fuels your marketing, and builds the kind of trust that leads to client attraction, audience engagement, and business growth.In this episode, I’m breaking down exactly what messaging really is and how you can use it intentionally and strategically to magnetize the right people—not just clients, but also your wider community and audience. If you've ever felt unclear about what you're saying (or who you're saying it to), this one’s for you.In This Episode, I Cover:Why messaging is the foundation of all successful coaching and service-based businessesThe difference between clear messaging and just “posting content”The seven essential messaging styles I teach (and how to start using them today)How to communicate your mission, story, and client results to build connection and credibilityWhy storytelling, emotion, and values are key to building a magnetic brandHow to speak to your audience’s real pain points and desiresWhy messaging is not just about visibility—but also conversion, retention, and trustHow to create a messaging “bank” you can pull from for your content and copyWhat it really means to have a message you’re excited to share—again and againThis episode is for you if you want to stop spinning your wheels and start showing up like a leader—with clarity, confidence, and a message that actually lands.Whether you’re writing emails, hosting workshops, making offers, or showing up on video, your messaging is your #1 business tool—and this episode will help you sharpen it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Spring is the perfect time to shake things up in your business—to reflect, re-energize, and make sure you’re building something that actually works for you.In this solo episode of Passionate & Prosperous, I’m sharing what it really means to have a profitable coaching business—and why profitability doesn’t necessarily mean more revenue, more clients, or more volume.If you’re a coach, teacher, or service-based entrepreneur who wants to do transformational work and build deep relationships with your clients, then the strategies you see most people using—automated funnels, ads, passive products, high-volume launches—probably don’t work for you. And you’re not doing anything wrong.I’m also sharing a real moment from my early business journey—when I joined a high-level mastermind and realized that the coach I had hired was teaching a strategy designed for a business model that simply didn’t fit the kind of coach I am. I didn’t want to scale through automation—I wanted to be in the room, serving people powerfully and building a business around connection, presence, and results.This episode is your invitation to come back to the truth: ✨ You don’t need more to be profitable. ✨ You don’t need to grow someone else’s way. ✨ You just need to build a business that’s aligned with how you want to show up.In This Episode, I Cover:Why spring is the perfect time to revisit and revitalize your businessThe real difference between revenue and profitability—and why volume isn’t the answerHow to build a coaching business that reflects your unique genius and passionWhy selling transformation requires a different business model and marketing strategyThe role of retention, renewal, and referral in long-term successWhy YOU are the lead magnet—and how to build trust and connection your wayHow to refocus on creating an offer and client experience that truly worksIf you've been spinning your wheels chasing more—more content, more followers, more revenue—this episode is your reminder that more isn’t always better.The most powerful, profitable coaching businesses are the ones built around passion, service, sustainability, and YOU.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m joined by Tracy Matthews—creative visionary, best-selling author, jewelry designer, and business coach for creative entrepreneurs—for a powerful and inspiring conversation about reinvention, personal growth, and the courage it takes to build a meaningful, fulfilling business at every stage of life.Tracy’s journey is a masterclass in entrepreneurial transformation. From running a successful jewelry brand to shutting it down after the 2008 crash, navigating loss, launching a coaching business, writing a book, and helping thousands of creatives thrive—her story is one of resilience, vision, and self-trust.Together, we explore what it means to evolve your identity as a business owner, reconnect with your natural gifts, and trust your intuition—especially when change feels scary or uncertain. If you’ve ever wondered whether it’s “too late” to try something new or if your next chapter might be even better than the last, this conversation is for you.In This Episode, We Cover:Tracy’s story of creative evolution, legacy-building, and business reinventionWhy personal loss and life transitions often spark the most powerful growthHow to recognize when you’re being called into a new version of your business (and self)The power of creativity in entrepreneurship and problem-solvingHow to trust yourself and stop undervaluing the gifts that come naturallyWhy age, fear, and perfectionism are not valid reasons to hold backThe importance of surrounding yourself with mentors, coaches, and communityHow to embrace discomfort, rewrite the rules, and create the business you actually wantWhether you’re navigating change, craving your next level, or reconnecting with your creative spark, this episode will remind you that transformation is always possible—and your next chapter might be your most aligned and impactful yet.Tracy Matthews is the Chief Visionary Officer of Flourish & Thrive Academy, host of the Thrive by Design podcast, and author of The Desired Brand Effect. She helps creative entrepreneurs build businesses that blend artistry, purpose, and profit—on their own terms.Learn more about Tracy: TracyMatthews.com/artofreinventionGet Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Spring is here—and with it comes a fresh burst of energy and creativity that makes this the perfect time to take a good look at your business… starting with your offer.If you want to grow your business, make more sales, and feel fulfilled by the work you’re doing, there’s one thing that has to be rock solid: your offer.Not just the structure, the pricing, or the deliverables—but how you feel about it.In this episode of Passionate & Prosperous, I’m talking about the emotional connection you have to your offer—why it matters, how it drives your results, and how your audience (and your clients!) can feel it when you’re not fully behind what you’re selling.Because let’s be real: you can’t fake passion. And when you’re not excited, lit up, and fully aligned with your offer, that energy comes through in your content, your sales conversations, and the delivery of the offer itself.Whether you're launching, enrolling, or selling your offer on repeat, this episode is an invitation to check in:Do you love your offer?Are you proud to talk about it?Does it reflect your passion, values, and the transformation you really want to create?Because when your energy is off, your conversions usually are too.In this episode, I’m sharing:Why being passionate about your offer is your most powerful sales strategyHow to recognize when an offer is out of alignment—and what to do about itHow your energy, delivery, and mindset affect conversions in a service-based businessWhy transformational businesses are built on authenticity and connectionWhen and how to refresh your offer to reflect your growth and better serve your clientsHow your passion influences not just sales, but your clients’ experience and resultsYour offer isn’t just a product—it’s an embodiment of your values, energy, and purpose. When your business model, messaging, and strategy align with your passion, everything gets easier—from content creation to conversion. This episode will help you realign, reconnect, and revitalize your coaching business with a high-converting, soul-aligned offer.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever wondered whether your story really matters or struggled to figure out how to share it in a way that feels natural and impactful, this episode is for you.I’m sitting down with the incredible April Adams Pertuis, founder of Lightbeamers and a powerhouse in helping people step into visibility, own their voice, and use storytelling as a tool for growth. April has spent her career helping mission-driven entrepreneurs and business leaders harness the power of their stories to build trust, community, and ultimately, success.So many people hesitate to put themselves out there—whether it’s on social media, in live workshops, or from the stage. The fear of judgment, imposter syndrome, and not knowing where to start often keep people from embracing storytelling as a vital piece of their business strategy. But the truth is, your story isn’t just important—it’s the key to attracting the right people and creating meaningful connections.One of the biggest mistakes people make when it comes to storytelling is thinking they need some kind of dramatic, life-changing event to make it "worth sharing." But the reality is, your most powerful stories are often found in everyday moments. The way you communicate your journey, lessons, and expertise helps people see themselves in you—and that’s what builds trust and connection.In this episode, we’re breaking down exactly how to use storytelling to stand out, attract opportunities, and grow your business. You’ll learn:Why storytelling is a must-have skill for visibility and business growthThe biggest mistakes people make when trying to tell their story—and how to fix themHow to find and shape the right story to share (even if you think you don’t have one)The different ways to use storytelling in content, speaking, and marketingHow to overcome fears around visibility and imposter syndromeStorytelling isn’t just about marketing—it’s a skill that takes practice, intention, and a willingness to show up as yourself. Whether you’re crafting a post, speaking on a podcast, or stepping onto a stage, owning your story is one of the most powerful things you can do to build credibility and create impact.You can connect with April on Instagram.Download your free guide to Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales. Mark Your Calendar!📍 Passionate & Prosperous Live is happening October 17-18 in NYC! If you’re ready for two transformational days of business growth, marketing mastery, and relationship-building—get your ticket now!Ready to step into your visibility and start using your story to create impact? Hit play now!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Whether you realize it or not, you are a creator—and in today’s world, embracing that identity is non-negotiable if you want to build a thriving business.In this episode of Passionate & Prosperous, I’m breaking down why every coach, expert, and service provider needs to step into their creative power—not just in the traditional “artistic” sense, but in how you communicate, share your message, and create offers that attract the right clients.Right now, we are living in what’s known as the Creator Economy, where visibility, impact, and success come from your ability to create content, messaging, and experiences that connect with your audience. Yet so many business owners hold themselves back by saying things like:“I’m not creative.”“I don’t know how to come up with content.”“I just want to do my work—I don’t want to be a marketer.”But here’s the truth: If you want people to find you, trust you, and ultimately invest in your services, you have to create. Whether it’s messaging, offers, workshops, or free content, you need to turn your expertise into something tangible that your audience can experience.Inside This Episode, You’ll Learn:Why every entrepreneur is part of the Creator Economy (whether you like it or not!)How to shift your mindset from “I’m not creative” to “I create valuable things every day”The biggest mistake coaches & service providers make when trying to market themselvesHow to create content & messaging that attracts and converts clientsThe role of storytelling and authenticity in making your work stand outWhy being a creator doesn’t mean being on social media 24/7 (and what to focus on instead!)If you’ve been feeling frustrated by content creation, marketing, or putting yourself out there—this episode will completely shift how you see your role as a business owner.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

You’ve heard me say it before—your clients don’t buy information, they buy transformation. But what does that really mean? And how do you make sure your marketing, messaging, and offers actually communicate and deliver that transformation?In this episode of Passionate & Prosperous, we’re diving deep into one of the biggest mistakes I see coaches, experts, and service providers make when trying to attract and convert clients: focusing too much on teaching and not enough on facilitating transformation.If you’ve ever struggled to: 🔥 Get people to say yes to your coaching, courses, or programs 🔥 Convert attendees from your free masterclass, workshop, or challenge into paying clients 🔥 Explain what you do in a way that makes people feel the value of your work 🔥 Move people from interested to invested without overloading them with informationThen this episode is a MUST-LISTEN.Inside This Episode, You’ll Learn:✨ The difference between transformation and information (and why most people get this wrong) ✨ Why information alone won’t convert clients—and what you need to do instead ✨ How to structure your masterclasses, webinars, and workshops so they actually lead to paying clients ✨ The psychology behind why people buy coaching, courses, and programs (hint: it’s NOT because of the number of modules or calls) ✨ The biggest messaging mistakes that are costing you sales ✨ How to create experiential content that allows potential clients to feel the impact of working with youWhether you’re hosting live events, running launches, or having 1:1 sales conversations, this episode will change the way you think about marketing and selling your offers.Tune in now to discover why transformation—not just information—is the secret to selling your offers with ease!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

We live in a world obsessed with quick wins, overnight success stories, and instant results. But in the real world—especially when it comes to coaching, transformation, and business growth—there’s no set timeline for success.As a coach, service provider, or expert, one of the biggest challenges you’ll face is managing expectations—both your own and your clients’. We’re constantly bombarded with messages about “fast results” and “instant breakthroughs,” but the reality? True transformation takes time.🔥 Maybe you’ve been working hard to grow your coaching business, refine your messaging, or improve your skills, but you’re frustrated because it’s not happening fast enough.🔥 Maybe you have coaching clients who feel stuck—who aren’t seeing results as quickly as they hoped, even though you know they’re doing the work.🔥 Maybe you’re wondering if you’re doing something wrong as a coach—or if it’s even possible to create the success you want without burning out.This episode is all about understanding the real process of coaching, client results, and long-term success—without the pressure of unrealistic timelines.Inside This Episode, You’ll Learn:✨ Why the timeline for coaching results is highly individual—and what really determines how fast (or slow) progress happens✨ The biggest mistake coaches make when they expect instant success (for themselves or their clients)✨ Why some coaching clients see results faster than others (and why it has nothing to do with talent or intelligence)✨ How to support your clients when they feel stuck or discouraged✨ The role of limiting beliefs, resistance, and emotional blocks in slowing down client progress✨ How to reframe your expectations about success so you stop feeling like you’re “behind”✨ The difference between a normal slow-but-steady process vs. a coaching red flag that something needs to shift✨ Why balancing personal well-being and professional coaching goals is essential for long-term successThe Bigger Picture: Mastering the Art of Patience & Trust in CoachingOne of the most challenging parts of being a coach or service provider is holding space for uncertainty—trusting that even when your clients (or you) feel stuck, transformation is still happening beneath the surface.Sometimes, results come fast. Other times, coaching growth happens in invisible ways before it ever shows up in tangible outcomes. The key is learning how to navigate the messy middle—to stay committed to the process even when progress isn’t obvious.This episode will help you reframe your coaching approach and client expectations so you can:✔ Support your clients through their ups and downs without feeling responsible for their pace of progress✔ Stay committed to your own coaching business growth—even when the results aren’t happening as quickly as you’d like✔ Build a coaching practice that’s rooted in long-term impact, not just quick winsIf you’ve ever felt frustrated by your own progress, your coaching clients’ results, or the unrealistic timelines you see everywhere in the online space, this conversation will shift your perspective and help you create more trust in the process.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast