Passionate & Prosperous with Stacey Brass-Russell

This week, I’m joined by my friend Michael Roderick—CEO of Small Pond Enterprises and one of the powerhouse panelists at Passionate & Prosperous LIVE!—for a conversation about how to turn your unique gifts, skills, and experiences into offers and ideas that people remember, talk about, and want to buy.Michael has an incredible gift for helping entrepreneurs package their brilliance into frameworks and messaging that spread—and in this episode, we dig into what it really takes to make your work referrable: easy to understand, easy to share, and uniquely yours.We talk about: ✨ Why your past experiences and passions are the foundation of offers that stand out ✨ The concept of a “referrable brand” and how to make your work accessible, memorable, and influential ✨ The scientist, celebrity, and magician “triple threat” framework—and how to identify your natural superpower in marketing ✨ How to balance novelty with consistency (and why abandoning what works can stall your growth) ✨ Why content creation (yes, even daily emails!) can help manage creative overflow and sharpen your ideas ✨ Networking as relationship-building, not transaction—plus the role of reciprocity and “super connectors” in opening doors ✨ Why most entrepreneurs are asking the wrong questions on sales calls—and how curiosity changes everything ✨ How to move from “doing all the things” to creating focused offers people actually want to say yes to ✨ The importance of finding the right communities and being in the right rooms (and why in-person events speed everything up) ✨ Why it’s not just okay but essential that you’re not for everyoneThis episode is a goldmine if you’ve ever struggled to explain what you do, package your genius into offers that resonate, or show up in ways that feel authentic and memorable. Michael’s frameworks make the intangible tangible—and his insights will change the way you think about marketing, branding, and connection.And don’t forget—you can experience Michael live on stage at Passionate & Prosperous LIVE! this October in NYC, as part of our Creating From Your Genius panel.Interested in knowing how referable your brand is? Check out Michael’s Referability Rater. Connect with Michael on LinkedIn and Facebook.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

This week, I’m joined by my friend Megan Hale—CEO of DreamMoney™, financial strategist, and one of the powerhouse panelists (and sponsors!) at this year’s Passionate & Prosperous LIVE!—for a conversation that goes way beyond “money mindset” and dives into what it really takes to grow a sustainable, soul-driven business.Megan’s journey from psychotherapist to business strategist to SaaS founder is an incredible story of vision, resilience, and trust. And in this episode, we pull back the curtain on the emotional, practical, and strategic realities of entrepreneurship—the things that often go unsaid, but every business owner needs to hear.We talk about:✨ Why numbers aren’t emotional (but we are) and how our personal histories shape our money stories✨ Megan’s practice of “meeting with money” and how it builds clarity, confidence, and trust✨ The difference between chasing cash flow and creating sustainable profit✨ What it looks like to stabilize revenue with one great offer instead of constantly thinking you need something new or different✨ Why audience quality is more important than quantity—and how to build with the people already in your ecosystem✨ How to balance coaching and teaching when you’re designing programs that really work (and why program design always evolves)✨ The role of risk tolerance, investment, and redefining what it means to “afford” growth in your business✨ The emotional journey of being a female founder—grief, resilience, and the power of community and guidance✨ Why treating your business as a separate entity creates freedom, sustainability, and better decision-making✨ How “failure” is never wasted, and why every step in business is data and wisdom you can use✨ The origin story of DreamMoney™, and the lessons Megan learned about trusting her bigger visionThis conversation is honest, raw, and full of wisdom for anyone navigating the complex layers of running a business that supports both your passion and your prosperity.If you’ve ever wondered how to feel more confident with money, how to design programs that last, or how to trust yourself through the inevitable risks of entrepreneurship, you’re going to love this episode.Want to know exactly how much your business needs to earn to unlock true sustainable cash flow? Find out here. You can also connect with Megan and DreamMoney™ on Instagram.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever felt stuck trying to figure out your next move—whether it’s launching a new offer, growing your audience, or deciding where to put your time and energy—this episode is going to lovingly (and strategically) shake that belief that you just have to “do more” or “get more followers” to grow.In this solo deep dive, I’m sharing the business strategy that has allowed me to grow a high-impact, profitable coaching business without a giant email list, a huge social media following, or endless hustle.We’ll talk about why business strategy is never one-size-fits-all, why your next client is probably already in your ecosystem, and how to make smart, data-informed decisions based on your goals—not emotions, algorithms, or what everyone else is doing.You’ll learn how to reverse engineer your revenue, focus on the right actions for your stage of business, and stop spinning your wheels chasing strategies you don’t even need yet.We dive into: ✨ Why more followers or a bigger list isn’t the magic answer to making more money ✨ How to reverse engineer your financial goals so you know exactly what to work on ✨ Why nurturing your current audience can be more effective than finding new people ✨ The truth about high-ticket vs. low-ticket offers—and which is best for you right now ✨ The danger of making emotional business decisions instead of data-based ones ✨ How to know if your real issue is your offer, your audience, or your sales strategy ✨ Why activity doesn’t always equal productivity (and what to do instead) ✨ Customized coaching and strategy vs. cookie-cutter advice ✨ How to measure, adjust, and stay focused on the work that actually creates clientsIf you’ve been chasing new followers, trying every marketing tactic you see online, or wondering why your business isn’t growing faster, this episode will help you simplify, focus, and make moves that get real results.Because the only way to grow a business that’s sustainable, profitable, and aligned with your life is to know exactly why you’re doing what you’re doing… and how it leads directly to the clients and income you want.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

This episode is for every coach, creator, or service provider who’s ever felt the pull to evolve—and wondered how to bring your audience (and your marketing) along for the ride.In this powerful conversation, I’m joined by my friend and email strategist Tarzan Kay for an honest and inspiring deep dive into what it means to run a business that reflects your values, your voice, and your current season of life.While Tarzan is best known for teaching ethical, high-converting email marketing strategies, what makes her such a powerful leader and teacher is her willingness to share the real behind-the-scenes of what it takes to stay in alignment while growing a profitable business. We talk about what it looks like to move through grief, let go of old business identities, and come back to your creativity and aliveness—on your own terms.This is a conversation about marketing with integrity, rebuilding from the heart, and redefining leadership in an online business landscape that often prioritizes performance over truth.We talk about honoring your lineage, acknowledging your teachers, and weaving cultural awareness into your brand and content. We explore the shift from old models of leadership—the “guru on the pedestal” approach—to community-based, co-creative models of service that feel more inclusive, sustainable, and human.We dive into: ✨ Why being fully yourself in your content is the real marketing strategy ✨ What happens when you start to outgrow your niche, your audience, or your identity ✨ The difference between scaling and deepening—and how to know what season you're in ✨ The power of consent-based marketing (and why it goes way beyond lead magnets) ✨ Why unsubscribes are a sign of alignment, not rejection ✨ The emotional and strategic layers of email marketing and community building ✨ How to develop your own unique framework that reflects your values and lived experience ✨ The connection between grief, clarity, and spiritual leadership ✨ Trust, self-trust, and the human element in coaching and communicationWe also talk about the joy of creating from a place of wholeness, the role of support in your growth, and how reconnecting with creativity—whether through content, conversation, or song—can be a form of healing and power.Whether you’re rethinking your messaging, rebuilding your business, or just trying to be braver and bolder in how you show up online, this episode will meet you where you are.Not sure what emails to send to your brand-new subscribers? Get Tarzan’s welcome sequence copy kit that turns freebie-hunters and lurkers into long-term subscribers and repeat customers.Want to connect further with Tarzan? You can find her on LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever felt like you're not growing fast enough, scaling fast enough, or doing enough to make your business “take off,” this episode is for you.In this solo episode, I’m sharing what I believe to be one of the most important conversations we can have about building a sustainable, soul-aligned, human-first business: the truth about slow growth.Because here's the deal: you’re not a machine. You’re a whole person with a nervous system, a life, and responsibilities—and your business should honor that. And yet, the online business world can make it seem like if you're not hustling 24/7 or getting instant results, you're somehow failing.That’s a lie—and a harmful one.This episode is a powerful reminder that your success doesn’t have to come from burnout, urgency, or constant scrambling. In fact, when you slow down, honor your energy, and give yourself space to reflect, assess, and realign, you create a business (and life) that’s not only sustainable, but joyful and impactful.We talk about: ✨ The mindset shift that allows for steady, sustainable growth ✨ Why urgency, hustle, and burnout are terrible business strategies ✨ How your physical, emotional, and mental well-being are your business strategy ✨ What it really looks like to scale with intention and structure ✨ The dangers of making decisions from emotion instead of data ✨ Why hustling isn’t going to get you there faster (and may actually slow you down) ✨ What it means to run a values-driven, service-based business rooted in trust and alignment ✨ How to grow your business without sacrificing your health, relationships, or joyIf you’ve been feeling pressure to “get there already,” this episode will help you breathe, ground, and reconnect with the kind of business you actually want to build.Because fast doesn’t always mean better—and slow doesn’t mean you’re behind.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Spoiler alert:  This is not a dry tech talk about websites and SEO—promise.In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.In this episode, we talk about:What SEO actually is (and why coaches and service providers should care)How to make your website more visible, searchable, and trustworthyWhy updating your website regularly makes a difference (hello, “freshness factor”)The role your blog, podcast, and opt-in pages play in your visibility strategyWhy being discoverable online starts with using the right words (not cute titles)How Google decides who to trust—and what you can do to boost your credibilityThe connection between content creation, reputation, and long-term visibilityWhy podcast guesting is one of the smartest things you can do for SEO (yep!)Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Have you ever walked into a room—real or virtual—and instantly felt like you didn’t belong?Maybe you worried you weren’t experienced enough.Or that everyone else had it more “together” than you.Or that you’d come off too much… or not enough.That’s imposter syndrome. That’s insecurity. And if you’re a coach, expert, or service-based business owner, these sneaky mindset patterns can quietly sabotage your visibility, income, and confidence—no matter how talented or qualified you are.In this episode, I’m sharing how to move through imposter syndrome and step into what I call your I’m a Big Deal energy—because that’s what it takes to grow a coaching or service-based business that’s profitable, impactful, and aligned with your purpose.This conversation was inspired by a retreat I just attended where I showed up as me—fully expressed, grounded, and in my power—and walked away with incredible opportunities. Not because I was faking it, but because I owned my Genius Edge and allowed myself to be seen.Inside the episode, I share:How insecurity shows up in entrepreneurship (and why it’s not just a “newbie” thing)What it really looks like to lead with your confidence and clarity—without ego or performanceWhy your mindset and energy matter more than your business cards, website, or follower countHow to prep yourself to show up powerfully at events, workshops, networking, and even onlineWhy community, collaboration, and being in the room are essential for sustainable growthMy favorite mindset practice for stepping into your “big deal” energy before you show upThis is a must-listen if you’re ready to stop playing small, start showing up fully, and finally own your place in the world as a coach, healer, or creative entrepreneur.You don’t need to become someone else to grow your business.You just need to claim the version of you that’s already ready.And YES—we’re going to help you step into that version of yourself at Passionate & Prosperous LIVE: Your Genius Edge, happening October 17 & 18 in NYC.This episode will show you why being seen matters—and how to start showing up as the leader you already are.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this solo episode, I’m talking about something that most business owners don’t do enough, but absolutely need to if they want to grow a sustainable, profitable, and fulfilling business:✨ Actually taking the time to work ON your business, not just in it.It’s so easy to stay caught in the loop of delivering, posting, reacting, and trying to keep up. But building a business you love—that reflects who you are, pays you well, and lets you make the impact you’re here to make—requires you to step back, take a breath, and look at the big picture.Because your business? It’s not static.It’s always evolving.You’re always evolving.And if you’re not giving yourself the time and space to reflect, vision, create, and adjust, you’ll stay stuck in busy mode, wondering why things aren’t flowing.In this episode, I’m sharing:Why your business needs you to step back and do the deeper workWhat it really means to “work ON your business” and how to make time for itThe role your money mindset plays in your evolution (and what to watch for)How to connect with your genius edge and create from that version of youWhat to do when your offer, message, or audience starts to feel offWhy content, community, and creativity are at the heart of long-term successAnd how I think about growing, pivoting, and leading in my businessI’m also giving you a behind-the-scenes look at how I’ve been working ON my business lately—where I’m evolving, what I’m creating, and why I’m inviting you to come be in the room for what’s next.Passionate & Prosperous LIVE: Your Genius Edge is happening October 17 & 18 in NYC—and this episode will give you a taste of the energy, clarity, and creativity we’ll be tapping into together.If you’ve been feeling the nudge that something needs to shift—or you’re ready to reconnect with your purpose, passion, and power—this one’s for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode, you get to listen in on a real coaching session with one of our Passionate & Prosperous listeners who applied to be coached on the show!Meet Cathy Fitzgerald—a newly certified coach with a rich, creative background as a yoga and dance studio founder, professional photographer, and longtime entrepreneur.Cathy came into our session knowing her niche probably wasn’t clear or specific enough. She had a general idea that she wanted to work with midlife women—but like so many other coaches who say the same thing, she wasn’t sure what that really meant or how to stand out so she wasn’t really offering her services or talking about her coaching business much at all. She knew she needed to get her messaging dialed in so that she could start to market herself and attract ideal clients but felt stuck trying to figure out what that actually looked like.So we got to work!In this episode, you’ll hear us:Dig deep into what “midlife coaching” actually means—and uncover what makes Cathy’s perspective and gifts uniqueIdentify key areas of her zone of genius that she wasn’t even thinking about bringing into her coachingClarify who she really helps and what her people are seeking—so she can speak to them with confidence and resonanceExplore how to bring her years of business experience, life wisdom, and creative energy into her next evolution as a coachShift her entire mindset around what her niche is, how to talk about it, and how to build her business moving forwardWhat we ended up with was a completely new way for Cathy to think about her niche, her ideal clients, and the kind of coach she’s here to be.This is one of those juicy, transformative coaching sessions that shows you how quickly things can change when you’re willing to go deeper and trust what’s already inside you.If you’ve been circling around a vague niche, wondering how to bring all of YOU into your business, or craving permission to do things differently, this episode is going to light something up in you - guaranteed!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this solo episode of Passionate & Prosperous, I’m digging into a topic I’ve been thinking about a lot lately: the difference between reinventing yourself… and simply evolving.We’re in a moment where everywhere you look, people are talking about rebranding, pivoting, burning it all down—and while I love a bold move, I think all this language can create unnecessary fear and pressure for so many of us.Because here’s what I believe:You’re not starting over.You’re building on everything you’ve already created.In this conversation, I share the personal stories and lessons that shaped how I think about evolution – not just in business, but in life. From losing my dad at 19, to creating and walking away from successful ventures, to making scary decisions in the name of alignment, I’ve never seen it as “starting from scratch.” It’s always been about taking what I’ve learned and created… and turning it into what’s next.I talk about:Why the “reinvention” narrative can keep you stuckHow to tell when it’s time to make a shift in your businessWhat evolving your offers, message, or audience actually looks likeHow to deal with the fear of changing things up (especially when people are watching!)Why your creativity and growth are essential—not optionalThis episode is for anyone feeling the call to make a change—but afraid of what it means. You’re not broken. You don’t have to burn it all down. You just might be ready to evolve.Let’s talk about what that really means—and how to do it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast