Passionate & Prosperous with Stacey Brass-Russell

In this solo episode, I’m talking about something that most business owners don’t do enough, but absolutely need to if they want to grow a sustainable, profitable, and fulfilling business:✨ Actually taking the time to work ON your business, not just in it.It’s so easy to stay caught in the loop of delivering, posting, reacting, and trying to keep up. But building a business you love—that reflects who you are, pays you well, and lets you make the impact you’re here to make—requires you to step back, take a breath, and look at the big picture.Because your business? It’s not static.It’s always evolving.You’re always evolving.And if you’re not giving yourself the time and space to reflect, vision, create, and adjust, you’ll stay stuck in busy mode, wondering why things aren’t flowing.In this episode, I’m sharing:Why your business needs you to step back and do the deeper workWhat it really means to “work ON your business” and how to make time for itThe role your money mindset plays in your evolution (and what to watch for)How to connect with your genius edge and create from that version of youWhat to do when your offer, message, or audience starts to feel offWhy content, community, and creativity are at the heart of long-term successAnd how I think about growing, pivoting, and leading in my businessI’m also giving you a behind-the-scenes look at how I’ve been working ON my business lately—where I’m evolving, what I’m creating, and why I’m inviting you to come be in the room for what’s next.Passionate & Prosperous LIVE: Your Genius Edge is happening October 17 & 18 in NYC—and this episode will give you a taste of the energy, clarity, and creativity we’ll be tapping into together.If you’ve been feeling the nudge that something needs to shift—or you’re ready to reconnect with your purpose, passion, and power—this one’s for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode, you get to listen in on a real coaching session with one of our Passionate & Prosperous listeners who applied to be coached on the show!Meet Cathy Fitzgerald—a newly certified coach with a rich, creative background as a yoga and dance studio founder, professional photographer, and longtime entrepreneur.Cathy came into our session knowing her niche probably wasn’t clear or specific enough. She had a general idea that she wanted to work with midlife women—but like so many other coaches who say the same thing, she wasn’t sure what that really meant or how to stand out so she wasn’t really offering her services or talking about her coaching business much at all. She knew she needed to get her messaging dialed in so that she could start to market herself and attract ideal clients but felt stuck trying to figure out what that actually looked like.So we got to work!In this episode, you’ll hear us:Dig deep into what “midlife coaching” actually means—and uncover what makes Cathy’s perspective and gifts uniqueIdentify key areas of her zone of genius that she wasn’t even thinking about bringing into her coachingClarify who she really helps and what her people are seeking—so she can speak to them with confidence and resonanceExplore how to bring her years of business experience, life wisdom, and creative energy into her next evolution as a coachShift her entire mindset around what her niche is, how to talk about it, and how to build her business moving forwardWhat we ended up with was a completely new way for Cathy to think about her niche, her ideal clients, and the kind of coach she’s here to be.This is one of those juicy, transformative coaching sessions that shows you how quickly things can change when you’re willing to go deeper and trust what’s already inside you.If you’ve been circling around a vague niche, wondering how to bring all of YOU into your business, or craving permission to do things differently, this episode is going to light something up in you - guaranteed!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this solo episode of Passionate & Prosperous, I’m digging into a topic I’ve been thinking about a lot lately: the difference between reinventing yourself… and simply evolving.We’re in a moment where everywhere you look, people are talking about rebranding, pivoting, burning it all down—and while I love a bold move, I think all this language can create unnecessary fear and pressure for so many of us.Because here’s what I believe:You’re not starting over.You’re building on everything you’ve already created.In this conversation, I share the personal stories and lessons that shaped how I think about evolution – not just in business, but in life. From losing my dad at 19, to creating and walking away from successful ventures, to making scary decisions in the name of alignment, I’ve never seen it as “starting from scratch.” It’s always been about taking what I’ve learned and created… and turning it into what’s next.I talk about:Why the “reinvention” narrative can keep you stuckHow to tell when it’s time to make a shift in your businessWhat evolving your offers, message, or audience actually looks likeHow to deal with the fear of changing things up (especially when people are watching!)Why your creativity and growth are essential—not optionalThis episode is for anyone feeling the call to make a change—but afraid of what it means. You’re not broken. You don’t have to burn it all down. You just might be ready to evolve.Let’s talk about what that really means—and how to do it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Get ready for a powerful and inspiring coaching conversation with writing coach and editor Sophia Walker—because this episode is packed with golden insights, whether you're a coach, a creative, or someone trying to articulate and sell what you do in a way that feels truly you.Sophia came on the show after applying to be coached (yes, you can do that too!) and brought a challenge that SO many coaches and service-based entrepreneurs face—especially when you're just starting out:“I love what I do and know I’m great at it… but how do I talk about it in a way that actually gets clients?”Sophia knows she’s incredible at helping academic and nonfiction writers get out of their heads and get their important work into the world—but when it came to marketing her coaching, packaging her offer, and confidently expressing her value, she was stuck in that “how do I even begin?” spiral.And that’s exactly where we dig in.In this episode, you’ll hear us:Clarify Sophia’s niche in real time (and how her ideal client was already hiding in plain sight!)Uncover the real transformation she helps people achieve—so she can stop selling "sessions" and start selling resultsTalk through how to build a proprietary coaching system (even if you don’t think you have one… yet!)Explore what truly makes you stand out as a coach—and why owning your voice and style is what attracts the right peopleShift from “I hate marketing” to “I know exactly what to say”You’ll also hear me walk Sophia through how to:Break out of the “referral-only” mindset and start creating direct visibilityTalk about your coaching (and value!) in a way that resonates with your ideal clientsPrice your offer based on the transformation, not the number of sessionsThis episode is like a mini coaching workshop on stepping into your next level of clarity and confidence.If you've been circling around what your real offer is, how to talk about your work, or how to get paid for what you’re really doing with your clients… this is for you.You can find Sophia on Instagram here.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever felt like your messaging is a little “off,” or like you’re attracting people who aren’t quite the right fit for your offers, this episode is going to give you the clarity you didn’t know you needed.I’m sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.In this episode, we’re talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.I’m sharing this now because I just had a huge reminder of this myself.While working on the sales page for this year’s Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren’t even my ideal clients. And that realization led to a total shift in how I’m thinking about my messaging, my audience, and who I want to call into the room.So I’m bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.In the episode, I walk you through:Why your ideal client is more than just their problem and desired outcomeThe 3 key layers that determine whether someone is actually the right fit for your workHow I reconnected to my ideal client while planning a major live eventWhy trying to “get” the wrong people to want your offer is a waste of your geniusThe energetic mismatch that happens when you're creating from misalignmentWhy transformation-based businesses only thrive when they attract transformation-ready clientsThis episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.Whether you’re feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one’s for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this special episode, you get to be a fly on the wall for a powerful live coaching session with Julia Nedry, a therapist who’s making the leap into the world of coaching.Julia joined me after participating in The Profitable Coaching Business Bootcamp and winning our “Get Coached on the Podcast” prize. She came into the session full of excitement — she had already created a thoughtful and structured signature coaching program… but there was one big problem:She didn’t know how to talk about it in a way that would help someone understand why they would say yes to coaching vs. therapy.We also discovered that she needed to get even more clear and specific about her niche, messaging about the outcomes of her offer — the specific transformation it provides, who it’s really for, and what outcomes they are really desiring for themselves!.(And spoiler alert — that’s one of the most common places for brilliant, capable practitioners to get stuck.)So in true Passionate & Prosperous style, we got to work.In this coaching session, you’ll hear us unpack:Why “helping people with anxiety” is too vague when it comes to selling coaching (even if it’s your wheelhouse in therapy)Why “20- and 30-somethings who feel stuck” is not a niche — and how to get more specificWhat messaging actually is — and how it goes way beyond just describing your processThe difference between selling a coaching program and selling the results it deliversHow to figure out what your ideal clients are actually looking for so you can speak directly to themWhy your framework means nothing if people don’t understand what your offer helps them achieve in real lifeBy the end of the session, Julia experienced a total breakthrough, shifting from someone who felt stuck trying to explain a coaching program to someone who could finally own the transformation she’s here to deliver. She walked away with crystal-clear messaging, a deeper understanding of what her ideal clients actually want, and the confidence to start showing up and selling her offer in a whole new way.If you’ve ever felt like your offer makes sense in your head but doesn’t seem to land with your audience, or if you’ve been wondering why people aren’t saying yes, this episode will change the way you think about marketing your work.You can connect with Julia on LinkedIn and Instagram.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this behind-the-scenes episode of Passionate & Prosperous, I’m taking you inside a whirlwind, exciting, and very full three weeks in my life and business—one that perfectly captures what it actually looks like to run a human-centered, high-touch, visibility-driven coaching business.Between launching and delivering my Profitable Coaching Business Bootcamp, hosting an in-person client retreat, and attending Selena Soo’s Rich Relationships Mastermind and book launch—all while fracturing my ankle halfway through the chaos—this was a stretch that touched every part of what it means to grow a Passionate & Prosperous business: ✨ Attracting clients ✨ Serving at the highest level ✨ Building relationships ✨ And saying yes to big, bold opportunities that align with your purposeThis is more than just a recap—it’s a real-life, in-motion snapshot of what it looks like when you're living your business. Because growth doesn’t come from staying behind your laptop. It comes from showing up, engaging with people, creating experiences, and letting your life and your work fuel each other.In This Episode, I Share:What a real 3-week stretch looked like inside my thriving, busy life and businessThe full breakdown of what goes into an 8-day launch eventWhy creating a relationship-driven business requires getting out from behind your laptop (duh!)How to build momentum by actively connecting, creating, and saying YESWhy just posting on social media is not a client-attracting growth strategy (and what to do insteadHow in-person experiences deepen trust, create content, and expand your impactHow to use your gifts, skills and expertise to grow your businessWhy being “busy” is actually a sign of vibrancy when it’s built around purpose and serviceThis episode is a full-bodied look at what it takes to grow a Passionate & Prosperous business in real life, not just in your feed.It’s for the business owner who’s ready to build through action, connection, service, and momentum.  Because this is the work—and it’s also the reward.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever thought about being a guest on podcasts to grow your business—or maybe you’ve already done a few interviews but didn’t see the results you hoped for—this episode of Passionate & Prosperous will change how you think about podcast guesting as a business strategy.I’m joined by friend Beth Nydick, a visibility expert and media strategist who teaches entrepreneurs how to turn guest appearances into ROI-driving, client-attracting visibility. This isn’t just about being “honored to be on a show”—it’s about how you show up, what you say, and what you do before and after the interview that makes it profitable.Whether you’re brand new to pitching or trying to make better use of past interviews, Beth and I break down exactly how to use podcast guesting to create trust, build your digital presence, and attract aligned, high-quality clients.In This Episode, We Cover:Why podcast guesting is a top organic visibility + media strategy in 2025How to evaluate shows for reach, fit, and promotional alignmentWhy planning, positioning, and follow-up are essential to seeing ROIThe role of your digital personality and how it connects to conversionHow to turn podcast interviews into content, credibility, and offersThe importance of audience engagement during and after your interviewWhy niche podcasts can lead to better results than chasing “big names”What makes a podcast pitch effective—and what to stop doing immediatelyHow to overcome fear, imposter syndrome, and visibility blocksThe power of storytelling, clarity, and confidence in interviewsIf you’ve been treating podcast guesting like a visibility bonus instead of a business strategy—this episode will give you the mindset, structure, and actions to make every guest appearance work for your brand, audience, and revenue goals.Beth Nydick is a visibility strategist, media coach, and creator of the Profitable Podcast Guest method. She’s appeared on national media, including The Drew Barrymore Show, The Tonight Show, and Sherri, and helps entrepreneurs turn their voice into visibility and visibility into revenue.🎁 Grab Beth’s free checklist: How to Make 10K from Your Next Podcast Appearance 📲 DM MEDIA to @bethnydick on Instagram for a special visibility bonus!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, Stacey is joined by email marketing strategist Allison Hardy to unpack one of the most essential and misunderstood parts of modern business: email marketing.Together, they explore why building and nurturing an email list is one of the most important long-term strategies for business growth, audience engagement, and client attraction—especially for coaches, service providers, and entrepreneurs with high-touch, relationship-based businesses.The conversation covers how to grow your list with intention, how to sell through your emails without feeling salesy, and how to shift your mindset from chasing numbers to creating real connections that lead to conversions.Allison also introduces the 7 buyer types every business owner should know—and explains why understanding how your audience makes purchasing decisions is the secret to writing effective, engaging email content.In This Episode, We Cover:Why your email list is the most valuable audience you ownHow to grow your list with strategic visibility, partnerships, and lead generationThe difference between automated systems and relational marketing (and how to use both)Why email engagement matters more than list sizeHow to talk to the 7 different buyer types to improve conversionsThe role of permission-based pitching and invitations in salesCommon mindset blocks around email marketing (and how to shift them)Why authenticity and consistency are key to long-term list successHow to build trust through valuable, transformational emailsIf you’ve been wondering how to grow, engage, and convert your email list in a way that feels aligned, sustainable, and high-touch, this episode will give you the clarity and strategy you need to make email your most powerful marketing tool.Allison Hardy is an email funnel strategist who helps online coaches grow their businesses using authentic, relationship-centered marketing strategies. You can find her on Instagram and get her $80,000 email template here.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this powerful coaching episode of Passionate & Prosperous, I sit down with wellness coach Laurie Moser for a conversation that goes way beyond just “how to talk about your business.” We explore the real, layered journey of turning your lived experience and passion into a message and offer that truly resonate—with your clients and with yourself.Laurie works with moms of teens navigating mental health challenges, and in this session, she bravely opens up about the struggle so many coaches face: knowing they’re here to help people, but not feeling confident in how to communicate their value or what they’re really offering.Over the course of our coaching, you’ll hear her shift from uncertainty and vague language to clarity and conviction—not just in what she wants to say, but in who she is as a coach and business owner. Together, we unpack why “self-care” and “support” aren't enough to sell the transformation, and how to dig deeper into the outcomes her ideal clients are desperate for.This is your chance to be a fly on the wall for a real coaching conversation—where we talk through the inner doubts, the messy middle, and the actual strategy behind building a business that works. You’ll get a front-row seat to what it’s like to be coached by me—raw, supportive, honest, and full of heart—and walk away with takeaways you can apply to your own message and offer right now.In This Episode, You’ll Learn:Why “helping” and “supporting” isn’t the message—transformation isThe shift from talking about tools (like self-care) to speaking about specific, real-life outcomesHow Laurie moved from hesitation to clarity around what her coaching actually doesWhat it looks like to own your lived experience as a core part of your messagingThe power of starting with 1:1 coaching to build your confidence, voice, and processHow to create an offer that reflects your purpose and gets clients resultsWhat it feels like to break through the doubt and finally believe in what you’re here to doThis episode is part marketing clarity, part emotional breakthrough, and part business-building inspiration. It’s honest, vulnerable, and packed with insights that will help you step into your own message—and share it like you mean it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast