Passionate & Prosperous with Stacey Brass-Russell Ep 181 | Coaching Session: Building Sophia’s Niche, Offer + Signature System – in Real Time!
Get ready for a powerful and inspiring coaching conversation with writing coach and editor Sophia Walker—because this episode is packed with golden insights, whether you're a coach, a creative, or someone trying to articulate and sell what you do in a way that feels truly you.
Sophia came on the show after applying to be coached (yes, you can do that too!) and brought a challenge that SO many coaches and service-based entrepreneurs face—especially when you're just starting out:
“I love what I do and know I’m great at it… but how do I talk about it in a way that actually gets clients?”
Sophia knows she’s incredible at helping academic and nonfiction writers get out of their heads and get their important work into the world—but when it came to marketing her coaching, packaging her offer, and confidently expressing her value, she was stuck in that “how do I even begin?” spiral.
And that’s exactly where we dig in.
In this episode, you’ll hear us:
- Clarify Sophia’s niche in real time (and how her ideal client was already hiding in plain sight!)
- Uncover the real transformation she helps people achieve—so she can stop selling "sessions" and start selling results
- Talk through how to build a proprietary coaching system (even if you don’t think you have one… yet!)
- Explore what truly makes you stand out as a coach—and why owning your voice and style is what attracts the right people
- Shift from “I hate marketing” to “I know exactly what to say”
You’ll also hear me walk Sophia through how to:
- Break out of the “referral-only” mindset and start creating direct visibility
- Talk about your coaching (and value!) in a way that resonates with your ideal clients
- Price your offer based on the transformation, not the number of sessions
This episode is like a mini coaching workshop on stepping into your next level of clarity and confidence.
If you've been circling around what your real offer is, how to talk about your work, or how to get paid for what you’re really doing with your clients… this is for you.
You can find Sophia on Instagram here.
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