Passionate & Prosperous with Stacey Brass-Russell Ep 180 | The 3 Layers of an Ideal Client (And Why You Need to Revisit Yours)
If you’ve ever felt like your messaging is a little “off,” or like you’re attracting people who aren’t quite the right fit for your offers, this episode is going to give you the clarity you didn’t know you needed.
I’m sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.
In this episode, we’re talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.
Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.
I’m sharing this now because I just had a huge reminder of this myself.
While working on the sales page for this year’s Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren’t even my ideal clients. And that realization led to a total shift in how I’m thinking about my messaging, my audience, and who I want to call into the room.
So I’m bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.
In the episode, I walk you through:
- Why your ideal client is more than just their problem and desired outcome
- The 3 key layers that determine whether someone is actually the right fit for your work
- How I reconnected to my ideal client while planning a major live event
- Why trying to “get” the wrong people to want your offer is a waste of your genius
- The energetic mismatch that happens when you're creating from misalignment
- Why transformation-based businesses only thrive when they attract transformation-ready clients
This episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.
Whether you’re feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one’s for you.
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