Passionate & Prosperous with Stacey Brass-Russell Ep 179 | From Therapist to Coach: Julia’s Niche & Messaging Makeover
In this special episode, you get to be a fly on the wall for a powerful live coaching session with Julia Nedry, a therapist who’s making the leap into the world of coaching.
Julia joined me after participating in The Profitable Coaching Business Bootcamp and winning our “Get Coached on the Podcast” prize. She came into the session full of excitement — she had already created a thoughtful and structured signature coaching program… but there was one big problem:
She didn’t know how to talk about it in a way that would help someone understand why they would say yes to coaching vs. therapy.
We also discovered that she needed to get even more clear and specific about her niche, messaging about the outcomes of her offer — the specific transformation it provides, who it’s really for, and what outcomes they are really desiring for themselves!.
(And spoiler alert — that’s one of the most common places for brilliant, capable practitioners to get stuck.)
So in true Passionate & Prosperous style, we got to work.
In this coaching session, you’ll hear us unpack:
- Why “helping people with anxiety” is too vague when it comes to selling coaching (even if it’s your wheelhouse in therapy)
- Why “20- and 30-somethings who feel stuck” is not a niche — and how to get more specific
- What messaging actually is — and how it goes way beyond just describing your process
- The difference between selling a coaching program and selling the results it delivers
- How to figure out what your ideal clients are actually looking for so you can speak directly to them
- Why your framework means nothing if people don’t understand what your offer helps them achieve in real life
By the end of the session, Julia experienced a total breakthrough, shifting from someone who felt stuck trying to explain a coaching program to someone who could finally own the transformation she’s here to deliver. She walked away with crystal-clear messaging, a deeper understanding of what her ideal clients actually want, and the confidence to start showing up and selling her offer in a whole new way.
If you’ve ever felt like your offer makes sense in your head but doesn’t seem to land with your audience, or if you’ve been wondering why people aren’t saying yes, this episode will change the way you think about marketing your work.
You can connect with Julia on LinkedIn and Instagram.
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