Passionate & Prosperous with Stacey Brass-Russell Ep 183 | Coaching Session: Helping Cathy Evolve Her Niche to Align with Her Genius Edge
In this episode, you get to listen in on a real coaching session with one of our Passionate & Prosperous listeners who applied to be coached on the show!
Meet Cathy Fitzgerald—a newly certified coach with a rich, creative background as a yoga and dance studio founder, professional photographer, and longtime entrepreneur.
Cathy came into our session knowing her niche probably wasn’t clear or specific enough. She had a general idea that she wanted to work with midlife women—but like so many other coaches who say the same thing, she wasn’t sure what that really meant or how to stand out so she wasn’t really offering her services or talking about her coaching business much at all. She knew she needed to get her messaging dialed in so that she could start to market herself and attract ideal clients but felt stuck trying to figure out what that actually looked like.
So we got to work!
In this episode, you’ll hear us:
- Dig deep into what “midlife coaching” actually means—and uncover what makes Cathy’s perspective and gifts unique
- Identify key areas of her zone of genius that she wasn’t even thinking about bringing into her coaching
- Clarify who she really helps and what her people are seeking—so she can speak to them with confidence and resonance
- Explore how to bring her years of business experience, life wisdom, and creative energy into her next evolution as a coach
- Shift her entire mindset around what her niche is, how to talk about it, and how to build her business moving forward
What we ended up with was a completely new way for Cathy to think about her niche, her ideal clients, and the kind of coach she’s here to be.
This is one of those juicy, transformative coaching sessions that shows you how quickly things can change when you’re willing to go deeper and trust what’s already inside you.
If you’ve been circling around a vague niche, wondering how to bring all of YOU into your business, or craving permission to do things differently, this episode is going to light something up in you - guaranteed!
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