Passionate & Prosperous with Stacey Brass-Russell Ep 176 | How to Sell to Your Email List Without Feeling Salesy with Allison Hardy
In this episode of Passionate & Prosperous, Stacey is joined by email marketing strategist Allison Hardy to unpack one of the most essential and misunderstood parts of modern business: email marketing.
Together, they explore why building and nurturing an email list is one of the most important long-term strategies for business growth, audience engagement, and client attraction—especially for coaches, service providers, and entrepreneurs with high-touch, relationship-based businesses.
The conversation covers how to grow your list with intention, how to sell through your emails without feeling salesy, and how to shift your mindset from chasing numbers to creating real connections that lead to conversions.
Allison also introduces the 7 buyer types every business owner should know—and explains why understanding how your audience makes purchasing decisions is the secret to writing effective, engaging email content.
In This Episode, We Cover:
- Why your email list is the most valuable audience you own
- How to grow your list with strategic visibility, partnerships, and lead generation
- The difference between automated systems and relational marketing (and how to use both)
- Why email engagement matters more than list size
- How to talk to the 7 different buyer types to improve conversions
- The role of permission-based pitching and invitations in sales
- Common mindset blocks around email marketing (and how to shift them)
- Why authenticity and consistency are key to long-term list success
- How to build trust through valuable, transformational emails
If you’ve been wondering how to grow, engage, and convert your email list in a way that feels aligned, sustainable, and high-touch, this episode will give you the clarity and strategy you need to make email your most powerful marketing tool.
Allison Hardy is an email funnel strategist who helps online coaches grow their businesses using authentic, relationship-centered marketing strategies. You can find her on Instagram and get her $80,000 email template here.
Get Full Show Notes, Event Sign Ups and More Information Here: