Passionate & Prosperous with Stacey Brass-Russell

In this week’s episode of Passionate & Prosperous, we’re diving into one of the most important (and misunderstood) parts of growing a coaching or service-based business: your messaging.Messaging isn’t just a one-liner or tagline—it’s the foundation of how you communicate your value, mission, and expertise to the people you’re here to help. It’s what drives your content, fuels your marketing, and builds the kind of trust that leads to client attraction, audience engagement, and business growth.In this episode, I’m breaking down exactly what messaging really is and how you can use it intentionally and strategically to magnetize the right people—not just clients, but also your wider community and audience. If you've ever felt unclear about what you're saying (or who you're saying it to), this one’s for you.In This Episode, I Cover:Why messaging is the foundation of all successful coaching and service-based businessesThe difference between clear messaging and just “posting content”The seven essential messaging styles I teach (and how to start using them today)How to communicate your mission, story, and client results to build connection and credibilityWhy storytelling, emotion, and values are key to building a magnetic brandHow to speak to your audience’s real pain points and desiresWhy messaging is not just about visibility—but also conversion, retention, and trustHow to create a messaging “bank” you can pull from for your content and copyWhat it really means to have a message you’re excited to share—again and againThis episode is for you if you want to stop spinning your wheels and start showing up like a leader—with clarity, confidence, and a message that actually lands.Whether you’re writing emails, hosting workshops, making offers, or showing up on video, your messaging is your #1 business tool—and this episode will help you sharpen it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Spring is the perfect time to shake things up in your business—to reflect, re-energize, and make sure you’re building something that actually works for you.In this solo episode of Passionate & Prosperous, I’m sharing what it really means to have a profitable coaching business—and why profitability doesn’t necessarily mean more revenue, more clients, or more volume.If you’re a coach, teacher, or service-based entrepreneur who wants to do transformational work and build deep relationships with your clients, then the strategies you see most people using—automated funnels, ads, passive products, high-volume launches—probably don’t work for you. And you’re not doing anything wrong.I’m also sharing a real moment from my early business journey—when I joined a high-level mastermind and realized that the coach I had hired was teaching a strategy designed for a business model that simply didn’t fit the kind of coach I am. I didn’t want to scale through automation—I wanted to be in the room, serving people powerfully and building a business around connection, presence, and results.This episode is your invitation to come back to the truth: ✨ You don’t need more to be profitable. ✨ You don’t need to grow someone else’s way. ✨ You just need to build a business that’s aligned with how you want to show up.In This Episode, I Cover:Why spring is the perfect time to revisit and revitalize your businessThe real difference between revenue and profitability—and why volume isn’t the answerHow to build a coaching business that reflects your unique genius and passionWhy selling transformation requires a different business model and marketing strategyThe role of retention, renewal, and referral in long-term successWhy YOU are the lead magnet—and how to build trust and connection your wayHow to refocus on creating an offer and client experience that truly worksIf you've been spinning your wheels chasing more—more content, more followers, more revenue—this episode is your reminder that more isn’t always better.The most powerful, profitable coaching businesses are the ones built around passion, service, sustainability, and YOU.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m joined by Tracy Matthews—creative visionary, best-selling author, jewelry designer, and business coach for creative entrepreneurs—for a powerful and inspiring conversation about reinvention, personal growth, and the courage it takes to build a meaningful, fulfilling business at every stage of life.Tracy’s journey is a masterclass in entrepreneurial transformation. From running a successful jewelry brand to shutting it down after the 2008 crash, navigating loss, launching a coaching business, writing a book, and helping thousands of creatives thrive—her story is one of resilience, vision, and self-trust.Together, we explore what it means to evolve your identity as a business owner, reconnect with your natural gifts, and trust your intuition—especially when change feels scary or uncertain. If you’ve ever wondered whether it’s “too late” to try something new or if your next chapter might be even better than the last, this conversation is for you.In This Episode, We Cover:Tracy’s story of creative evolution, legacy-building, and business reinventionWhy personal loss and life transitions often spark the most powerful growthHow to recognize when you’re being called into a new version of your business (and self)The power of creativity in entrepreneurship and problem-solvingHow to trust yourself and stop undervaluing the gifts that come naturallyWhy age, fear, and perfectionism are not valid reasons to hold backThe importance of surrounding yourself with mentors, coaches, and communityHow to embrace discomfort, rewrite the rules, and create the business you actually wantWhether you’re navigating change, craving your next level, or reconnecting with your creative spark, this episode will remind you that transformation is always possible—and your next chapter might be your most aligned and impactful yet.Tracy Matthews is the Chief Visionary Officer of Flourish & Thrive Academy, host of the Thrive by Design podcast, and author of The Desired Brand Effect. She helps creative entrepreneurs build businesses that blend artistry, purpose, and profit—on their own terms.Learn more about Tracy: TracyMatthews.com/artofreinventionGet Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Spring is here—and with it comes a fresh burst of energy and creativity that makes this the perfect time to take a good look at your business… starting with your offer.If you want to grow your business, make more sales, and feel fulfilled by the work you’re doing, there’s one thing that has to be rock solid: your offer.Not just the structure, the pricing, or the deliverables—but how you feel about it.In this episode of Passionate & Prosperous, I’m talking about the emotional connection you have to your offer—why it matters, how it drives your results, and how your audience (and your clients!) can feel it when you’re not fully behind what you’re selling.Because let’s be real: you can’t fake passion. And when you’re not excited, lit up, and fully aligned with your offer, that energy comes through in your content, your sales conversations, and the delivery of the offer itself.Whether you're launching, enrolling, or selling your offer on repeat, this episode is an invitation to check in:Do you love your offer?Are you proud to talk about it?Does it reflect your passion, values, and the transformation you really want to create?Because when your energy is off, your conversions usually are too.In this episode, I’m sharing:Why being passionate about your offer is your most powerful sales strategyHow to recognize when an offer is out of alignment—and what to do about itHow your energy, delivery, and mindset affect conversions in a service-based businessWhy transformational businesses are built on authenticity and connectionWhen and how to refresh your offer to reflect your growth and better serve your clientsHow your passion influences not just sales, but your clients’ experience and resultsYour offer isn’t just a product—it’s an embodiment of your values, energy, and purpose. When your business model, messaging, and strategy align with your passion, everything gets easier—from content creation to conversion. This episode will help you realign, reconnect, and revitalize your coaching business with a high-converting, soul-aligned offer.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever wondered whether your story really matters or struggled to figure out how to share it in a way that feels natural and impactful, this episode is for you.I’m sitting down with the incredible April Adams Pertuis, founder of Lightbeamers and a powerhouse in helping people step into visibility, own their voice, and use storytelling as a tool for growth. April has spent her career helping mission-driven entrepreneurs and business leaders harness the power of their stories to build trust, community, and ultimately, success.So many people hesitate to put themselves out there—whether it’s on social media, in live workshops, or from the stage. The fear of judgment, imposter syndrome, and not knowing where to start often keep people from embracing storytelling as a vital piece of their business strategy. But the truth is, your story isn’t just important—it’s the key to attracting the right people and creating meaningful connections.One of the biggest mistakes people make when it comes to storytelling is thinking they need some kind of dramatic, life-changing event to make it "worth sharing." But the reality is, your most powerful stories are often found in everyday moments. The way you communicate your journey, lessons, and expertise helps people see themselves in you—and that’s what builds trust and connection.In this episode, we’re breaking down exactly how to use storytelling to stand out, attract opportunities, and grow your business. You’ll learn:Why storytelling is a must-have skill for visibility and business growthThe biggest mistakes people make when trying to tell their story—and how to fix themHow to find and shape the right story to share (even if you think you don’t have one)The different ways to use storytelling in content, speaking, and marketingHow to overcome fears around visibility and imposter syndromeStorytelling isn’t just about marketing—it’s a skill that takes practice, intention, and a willingness to show up as yourself. Whether you’re crafting a post, speaking on a podcast, or stepping onto a stage, owning your story is one of the most powerful things you can do to build credibility and create impact.You can connect with April on Instagram.Download your free guide to Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales. Mark Your Calendar!📍 Passionate & Prosperous Live is happening October 17-18 in NYC! If you’re ready for two transformational days of business growth, marketing mastery, and relationship-building—get your ticket now!Ready to step into your visibility and start using your story to create impact? Hit play now!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Whether you realize it or not, you are a creator—and in today’s world, embracing that identity is non-negotiable if you want to build a thriving business.In this episode of Passionate & Prosperous, I’m breaking down why every coach, expert, and service provider needs to step into their creative power—not just in the traditional “artistic” sense, but in how you communicate, share your message, and create offers that attract the right clients.Right now, we are living in what’s known as the Creator Economy, where visibility, impact, and success come from your ability to create content, messaging, and experiences that connect with your audience. Yet so many business owners hold themselves back by saying things like:“I’m not creative.”“I don’t know how to come up with content.”“I just want to do my work—I don’t want to be a marketer.”But here’s the truth: If you want people to find you, trust you, and ultimately invest in your services, you have to create. Whether it’s messaging, offers, workshops, or free content, you need to turn your expertise into something tangible that your audience can experience.Inside This Episode, You’ll Learn:Why every entrepreneur is part of the Creator Economy (whether you like it or not!)How to shift your mindset from “I’m not creative” to “I create valuable things every day”The biggest mistake coaches & service providers make when trying to market themselvesHow to create content & messaging that attracts and converts clientsThe role of storytelling and authenticity in making your work stand outWhy being a creator doesn’t mean being on social media 24/7 (and what to focus on instead!)If you’ve been feeling frustrated by content creation, marketing, or putting yourself out there—this episode will completely shift how you see your role as a business owner.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

You’ve heard me say it before—your clients don’t buy information, they buy transformation. But what does that really mean? And how do you make sure your marketing, messaging, and offers actually communicate and deliver that transformation?In this episode of Passionate & Prosperous, we’re diving deep into one of the biggest mistakes I see coaches, experts, and service providers make when trying to attract and convert clients: focusing too much on teaching and not enough on facilitating transformation.If you’ve ever struggled to: 🔥 Get people to say yes to your coaching, courses, or programs 🔥 Convert attendees from your free masterclass, workshop, or challenge into paying clients 🔥 Explain what you do in a way that makes people feel the value of your work 🔥 Move people from interested to invested without overloading them with informationThen this episode is a MUST-LISTEN.Inside This Episode, You’ll Learn:✨ The difference between transformation and information (and why most people get this wrong) ✨ Why information alone won’t convert clients—and what you need to do instead ✨ How to structure your masterclasses, webinars, and workshops so they actually lead to paying clients ✨ The psychology behind why people buy coaching, courses, and programs (hint: it’s NOT because of the number of modules or calls) ✨ The biggest messaging mistakes that are costing you sales ✨ How to create experiential content that allows potential clients to feel the impact of working with youWhether you’re hosting live events, running launches, or having 1:1 sales conversations, this episode will change the way you think about marketing and selling your offers.Tune in now to discover why transformation—not just information—is the secret to selling your offers with ease!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

We live in a world obsessed with quick wins, overnight success stories, and instant results. But in the real world—especially when it comes to coaching, transformation, and business growth—there’s no set timeline for success.As a coach, service provider, or expert, one of the biggest challenges you’ll face is managing expectations—both your own and your clients’. We’re constantly bombarded with messages about “fast results” and “instant breakthroughs,” but the reality? True transformation takes time.🔥 Maybe you’ve been working hard to grow your coaching business, refine your messaging, or improve your skills, but you’re frustrated because it’s not happening fast enough.🔥 Maybe you have coaching clients who feel stuck—who aren’t seeing results as quickly as they hoped, even though you know they’re doing the work.🔥 Maybe you’re wondering if you’re doing something wrong as a coach—or if it’s even possible to create the success you want without burning out.This episode is all about understanding the real process of coaching, client results, and long-term success—without the pressure of unrealistic timelines.Inside This Episode, You’ll Learn:✨ Why the timeline for coaching results is highly individual—and what really determines how fast (or slow) progress happens✨ The biggest mistake coaches make when they expect instant success (for themselves or their clients)✨ Why some coaching clients see results faster than others (and why it has nothing to do with talent or intelligence)✨ How to support your clients when they feel stuck or discouraged✨ The role of limiting beliefs, resistance, and emotional blocks in slowing down client progress✨ How to reframe your expectations about success so you stop feeling like you’re “behind”✨ The difference between a normal slow-but-steady process vs. a coaching red flag that something needs to shift✨ Why balancing personal well-being and professional coaching goals is essential for long-term successThe Bigger Picture: Mastering the Art of Patience & Trust in CoachingOne of the most challenging parts of being a coach or service provider is holding space for uncertainty—trusting that even when your clients (or you) feel stuck, transformation is still happening beneath the surface.Sometimes, results come fast. Other times, coaching growth happens in invisible ways before it ever shows up in tangible outcomes. The key is learning how to navigate the messy middle—to stay committed to the process even when progress isn’t obvious.This episode will help you reframe your coaching approach and client expectations so you can:✔ Support your clients through their ups and downs without feeling responsible for their pace of progress✔ Stay committed to your own coaching business growth—even when the results aren’t happening as quickly as you’d like✔ Build a coaching practice that’s rooted in long-term impact, not just quick winsIf you’ve ever felt frustrated by your own progress, your coaching clients’ results, or the unrealistic timelines you see everywhere in the online space, this conversation will shift your perspective and help you create more trust in the process.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’re a coach, expert, or service provider, you’ve probably heard that hosting a live workshop, masterclass, or event is one of the best ways to attract and convert clients. But if you’ve ever hesitated to do it—or you’ve run an event that didn’t lead to sales—you’re not alone.In this episode of Passionate & Prosperous, I’m breaking down why live, experiential content is one of the most effective strategies for growing your business and how to start thinking about using it the right way. Because here’s the truth: most people approach live events the wrong way, and that’s why they don’t convert.One of the biggest things I see people misunderstand is the difference between launching a one-to-many program (like a course or group offer) and selling 1:1 coaching—and how that affects the way you use live events. There’s a huge difference between what we mean by a live launch vs. hosting a high-converting workshop that leads directly to clients. If you’re unsure about how live events fit into your business model, this episode will help you get clear.I’m sharing what I’ve learned from years of running successful live events—from my early days as a yoga teacher hosting workshops to now growing a thriving coaching business where live experiences are a key part of how I attract and enroll clients. You’ll hear why live events build trust and authority faster than anything else and why they are an essential piece of your business strategy—whether you’re brand new or scaling.What You’ll Learn in This Episode:✨ Why live workshops and masterclasses are the fastest way to attract paying clients ✨ The biggest mistakes entrepreneurs make when hosting events (and why they don’t lead to sales) ✨ The difference between live launching a group program vs. selling 1:1 coaching (and how that affects your strategy) ✨ Why experiential content is more powerful than just teaching information ✨ How live events allow potential clients to experience your coaching style before they invest ✨ The power of personal invitations and why they’re key to filling your events ✨ Why you don’t need a big audience to have a successful workshop or masterclass ✨ How your existing skills and background can shape the way you deliver live eventsThis episode isn’t about giving you a step-by-step event formula—it’s about helping you see why live events work, where people go wrong, and how to start using them effectively in your business.Because if you’re struggling to convert in your business, I can almost guarantee that shifting to a live, experiential model is what’s missing.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever found yourself caught between wanting more in your business and wondering if you even have the capacity to take on more, this episode is for you.In this special coaching episode, I’m working with Melissa Abouchakra, a health and fitness coach, mom of four, and entrepreneur who’s been navigating the challenges of balancing business growth with family life. Melissa won this coaching session by participating in The Profitable Coaching Business Bootcamp, and we’re diving deep into the mindset shifts and business strategies she needs to create a sustainable, profitable, and aligned business.Like so many coaches and service-based business owners, Melissa struggles with clarity, consistency, and confidence in her messaging and client attraction strategy. She’s also exploring the world of monetizing social media (especially TikTok), building a scalable business model, and how to focus on the right strategies instead of falling into the comparison trap.Together, we uncover the real mindset blocks and practical shifts needed to build a business that works for her—without the overwhelm.In This Coaching Session, We Cover:✨ The tension between wanting more clients and fearing the time commitment of a growing business ✨ How to stop second-guessing your messaging and attract the right clients (not just any clients) ✨ The power of reverse engineering your goals to create a business model that truly works for you ✨ Why “shiny object syndrome” (constantly chasing new strategies) keeps you stuck—and what to do instead ✨ The truth about monetizing social media and whether it should be your primary strategy ✨ How to stay visible and market your business without feeling like you have to be “on” 24/7 ✨ The role of emotional intelligence and self-trust in building long-term success ✨ Why outsourcing and delegation are essential for sustainable business growth ✨ How to create effective lead magnets and messaging that overcomes objectionsMelissa, like so many coaches, has been caught in the cycle of questioning what’s working, comparing herself to others, and feeling like she’s constantly in marketing mode. But what if the secret isn’t doing more—but doing the right things in a way that actually works for you?This episode is packed with insights, clarity, and practical coaching strategies that can help you stop spinning your wheels and start building a business that fits your life—without the burnout.What You’ll Walk Away With:✔ A fresh perspective on how to balance business growth with personal priorities ✔ A roadmap for simplifying your client attraction strategy without overcomplicating your marketing ✔ The confidence to own your message, refine your offer, and create demand for your services ✔ Clarity on how delegation and releasing non-serving commitments can free you to focus on what actually moves your business forward ✔ A reminder that you don’t have to do everything alone—support and strategy make all the differenceMark Your Calendar!🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.If you’ve ever felt torn between wanting more and wondering if you can handle it, this episode is for you. Hit play now!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast