Passionate & Prosperous with Stacey Brass-Russell

This week, I’m joined by Darrell Vesterfelt—VP of Growth at Mighty Networks, founder, and one of the powerhouse panelists at Passionate & Prosperous LIVE!—for a conversation that cuts right to the heart of what business is really about: people.From growing up in a trailer in rural Michigan to scaling creator businesses to millions in revenue, Darrell’s story is proof that success doesn’t come from fancy degrees or formulas—it comes from empathy, service, and the courage to follow your transformation.In this raw and energizing conversation, we explore the foundations of coaching, entrepreneurship, and building human-centered businesses that actually last. We talk about the fears that stop people from making offers, the truth about niche and ideal clients, and why community is not just nice-to-have—it’s the container where transformation actually happens.We dive into: ✨ Why your ideal clients are often just a younger version of you ✨ How to use your own transformation as the foundation for your business ✨ The reframe that makes selling a moral obligation instead of something to fear ✨ Why niche isn’t demographics—it’s the transition you help people navigate ✨ How to write a “love letter” to your ideal client that instantly clarifies your message ✨ The truth about offers: if you don’t love them, no one else will either ✨ Why selling, success, and failure are all neutral—and what that mindset shift unlocks ✨ The role of community in creating lasting transformation (and why you can’t do it alone) ✨ What it really means to build a business that’s aligned with service, authenticity, and peopleThis episode is an inspiring reminder that no matter what stage of business you’re in, it’s never about algorithms, vanity metrics, or trying to be “better.” It’s about empathy, connection, and being willing to serve.If you’ve ever struggled with fear of selling, comparison, or “finding your niche,” this one’s going to light you up.Interested in learning how to build a $1M community? Sign up for the free masterclass here.Connect with Darrell on Instagram, LinkedIn and Facebook.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this solo episode of Passionate & Prosperous, I’m breaking down the three biggest problems I hear from coaches, creatives, and service-based experts that keep them from growing (and making money) in their business:👉 “I don’t know how to talk about what I do.”👉 “I don’t want to sound salesy.”👉 “I have no idea how to market myself.”These are the exact things people told me when they signed up for The Profitable Coaching Business Bootcamp—and they’re not just random frustrations. They’re clues that you don’t have the clarity you need around your niche, your offer, or your messaging.This episode is your wake-up call and your roadmap.I’m breaking down what messaging really is (and what it’s not), why so many business owners are trying to market before they’re clear on the core foundations of their work, and how knowing your Signature Transformational System can change everything.In this episode, I break down:The 3 core mindset + messaging blocks that keep you spinning your wheelsWhy struggling to “sell yourself” is almost always a clarity problemThe essential difference between your niche, your offer, and your messageHow your Signature Transformational System helps you confidently show up and make offersWhy messaging is not your offer—but depends on your offer to be effectiveHow to stop overthinking, overexplaining, and avoiding visibility—and start selling with confidenceThis is the episode that connects the dots between your passion, your genius, and your ability to grow a business that actually works.Whether you’re brand new or evolving into your next level, you’ll walk away from this episode understanding what’s really been in your way—and what you need to focus on to move forward.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode, I’m joined by the brilliant and talented Marisa Corcoran—messaging strategist, copy mentor, creator of The Copy Chat, and one of the most respected voices in the business when it comes to helping entrepreneurs create messaging that connects and converts.Marisa is also a featured guest on the expert panel at Passionate & Prosperous LIVE this October in NYC, and I couldn’t be more excited to share this conversation with you.Together, we explore the real layers behind compelling copy, personal branding, and audience connection in today’s market—and how to evolve your voice and content in a way that truly reflects your Genius Edge.In this episode, we discuss:The evolving role of AI in content creation—and how to use it without losing your unique voiceWhy specificity in your messaging is essential for connection, clarity, and conversionThe difference between being a strong writer and being an effective marketerHow repetition builds trust (and why most business owners stop short too soon)The power of summits, collaborations, and creating your own opportunitiesWhy personal brand is more than “vibes”—and how to lead with real substanceBuilding community through content and relationships—not just algorithmsWhat it looks like to evolve your business and offers while staying rooted in your valuesThis conversation is packed with honest insights about business growth, visibility, audience building, and how to create messaging that actually reflects your genius—especially during a time when your audience is more discerning and values-driven than ever.Whether you’re refining your niche, reworking your offers, or wanting to say what you do with more clarity and impact—this episode is full of takeaways that will shift how you think and write.Want to go deeper with Marisa’s magic?You can register now for her free masterclass, Leave ’Em Wanting More, and learn how to create content that gets your audience excited to work with you.👉 Click here to save your spotYou can connect with Marisa on Instagram and Facebook and in her Facebook Group, The Copy Chat.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

This week, I’m joined by my friend Michael Roderick—CEO of Small Pond Enterprises and one of the powerhouse panelists at Passionate & Prosperous LIVE!—for a conversation about how to turn your unique gifts, skills, and experiences into offers and ideas that people remember, talk about, and want to buy.Michael has an incredible gift for helping entrepreneurs package their brilliance into frameworks and messaging that spread—and in this episode, we dig into what it really takes to make your work referrable: easy to understand, easy to share, and uniquely yours.We talk about: ✨ Why your past experiences and passions are the foundation of offers that stand out ✨ The concept of a “referrable brand” and how to make your work accessible, memorable, and influential ✨ The scientist, celebrity, and magician “triple threat” framework—and how to identify your natural superpower in marketing ✨ How to balance novelty with consistency (and why abandoning what works can stall your growth) ✨ Why content creation (yes, even daily emails!) can help manage creative overflow and sharpen your ideas ✨ Networking as relationship-building, not transaction—plus the role of reciprocity and “super connectors” in opening doors ✨ Why most entrepreneurs are asking the wrong questions on sales calls—and how curiosity changes everything ✨ How to move from “doing all the things” to creating focused offers people actually want to say yes to ✨ The importance of finding the right communities and being in the right rooms (and why in-person events speed everything up) ✨ Why it’s not just okay but essential that you’re not for everyoneThis episode is a goldmine if you’ve ever struggled to explain what you do, package your genius into offers that resonate, or show up in ways that feel authentic and memorable. Michael’s frameworks make the intangible tangible—and his insights will change the way you think about marketing, branding, and connection.And don’t forget—you can experience Michael live on stage at Passionate & Prosperous LIVE! this October in NYC, as part of our Creating From Your Genius panel.Interested in knowing how referable your brand is? Check out Michael’s Referability Rater. Connect with Michael on LinkedIn and Facebook.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

This week, I’m joined by my friend Megan Hale—CEO of DreamMoney™, financial strategist, and one of the powerhouse panelists (and sponsors!) at this year’s Passionate & Prosperous LIVE!—for a conversation that goes way beyond “money mindset” and dives into what it really takes to grow a sustainable, soul-driven business.Megan’s journey from psychotherapist to business strategist to SaaS founder is an incredible story of vision, resilience, and trust. And in this episode, we pull back the curtain on the emotional, practical, and strategic realities of entrepreneurship—the things that often go unsaid, but every business owner needs to hear.We talk about:✨ Why numbers aren’t emotional (but we are) and how our personal histories shape our money stories✨ Megan’s practice of “meeting with money” and how it builds clarity, confidence, and trust✨ The difference between chasing cash flow and creating sustainable profit✨ What it looks like to stabilize revenue with one great offer instead of constantly thinking you need something new or different✨ Why audience quality is more important than quantity—and how to build with the people already in your ecosystem✨ How to balance coaching and teaching when you’re designing programs that really work (and why program design always evolves)✨ The role of risk tolerance, investment, and redefining what it means to “afford” growth in your business✨ The emotional journey of being a female founder—grief, resilience, and the power of community and guidance✨ Why treating your business as a separate entity creates freedom, sustainability, and better decision-making✨ How “failure” is never wasted, and why every step in business is data and wisdom you can use✨ The origin story of DreamMoney™, and the lessons Megan learned about trusting her bigger visionThis conversation is honest, raw, and full of wisdom for anyone navigating the complex layers of running a business that supports both your passion and your prosperity.If you’ve ever wondered how to feel more confident with money, how to design programs that last, or how to trust yourself through the inevitable risks of entrepreneurship, you’re going to love this episode.Want to know exactly how much your business needs to earn to unlock true sustainable cash flow? Find out here. You can also connect with Megan and DreamMoney™ on Instagram.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever felt stuck trying to figure out your next move—whether it’s launching a new offer, growing your audience, or deciding where to put your time and energy—this episode is going to lovingly (and strategically) shake that belief that you just have to “do more” or “get more followers” to grow.In this solo deep dive, I’m sharing the business strategy that has allowed me to grow a high-impact, profitable coaching business without a giant email list, a huge social media following, or endless hustle.We’ll talk about why business strategy is never one-size-fits-all, why your next client is probably already in your ecosystem, and how to make smart, data-informed decisions based on your goals—not emotions, algorithms, or what everyone else is doing.You’ll learn how to reverse engineer your revenue, focus on the right actions for your stage of business, and stop spinning your wheels chasing strategies you don’t even need yet.We dive into: ✨ Why more followers or a bigger list isn’t the magic answer to making more money ✨ How to reverse engineer your financial goals so you know exactly what to work on ✨ Why nurturing your current audience can be more effective than finding new people ✨ The truth about high-ticket vs. low-ticket offers—and which is best for you right now ✨ The danger of making emotional business decisions instead of data-based ones ✨ How to know if your real issue is your offer, your audience, or your sales strategy ✨ Why activity doesn’t always equal productivity (and what to do instead) ✨ Customized coaching and strategy vs. cookie-cutter advice ✨ How to measure, adjust, and stay focused on the work that actually creates clientsIf you’ve been chasing new followers, trying every marketing tactic you see online, or wondering why your business isn’t growing faster, this episode will help you simplify, focus, and make moves that get real results.Because the only way to grow a business that’s sustainable, profitable, and aligned with your life is to know exactly why you’re doing what you’re doing… and how it leads directly to the clients and income you want.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

This episode is for every coach, creator, or service provider who’s ever felt the pull to evolve—and wondered how to bring your audience (and your marketing) along for the ride.In this powerful conversation, I’m joined by my friend and email strategist Tarzan Kay for an honest and inspiring deep dive into what it means to run a business that reflects your values, your voice, and your current season of life.While Tarzan is best known for teaching ethical, high-converting email marketing strategies, what makes her such a powerful leader and teacher is her willingness to share the real behind-the-scenes of what it takes to stay in alignment while growing a profitable business. We talk about what it looks like to move through grief, let go of old business identities, and come back to your creativity and aliveness—on your own terms.This is a conversation about marketing with integrity, rebuilding from the heart, and redefining leadership in an online business landscape that often prioritizes performance over truth.We talk about honoring your lineage, acknowledging your teachers, and weaving cultural awareness into your brand and content. We explore the shift from old models of leadership—the “guru on the pedestal” approach—to community-based, co-creative models of service that feel more inclusive, sustainable, and human.We dive into: ✨ Why being fully yourself in your content is the real marketing strategy ✨ What happens when you start to outgrow your niche, your audience, or your identity ✨ The difference between scaling and deepening—and how to know what season you're in ✨ The power of consent-based marketing (and why it goes way beyond lead magnets) ✨ Why unsubscribes are a sign of alignment, not rejection ✨ The emotional and strategic layers of email marketing and community building ✨ How to develop your own unique framework that reflects your values and lived experience ✨ The connection between grief, clarity, and spiritual leadership ✨ Trust, self-trust, and the human element in coaching and communicationWe also talk about the joy of creating from a place of wholeness, the role of support in your growth, and how reconnecting with creativity—whether through content, conversation, or song—can be a form of healing and power.Whether you’re rethinking your messaging, rebuilding your business, or just trying to be braver and bolder in how you show up online, this episode will meet you where you are.Not sure what emails to send to your brand-new subscribers? Get Tarzan’s welcome sequence copy kit that turns freebie-hunters and lurkers into long-term subscribers and repeat customers.Want to connect further with Tarzan? You can find her on LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever felt like you're not growing fast enough, scaling fast enough, or doing enough to make your business “take off,” this episode is for you.In this solo episode, I’m sharing what I believe to be one of the most important conversations we can have about building a sustainable, soul-aligned, human-first business: the truth about slow growth.Because here's the deal: you’re not a machine. You’re a whole person with a nervous system, a life, and responsibilities—and your business should honor that. And yet, the online business world can make it seem like if you're not hustling 24/7 or getting instant results, you're somehow failing.That’s a lie—and a harmful one.This episode is a powerful reminder that your success doesn’t have to come from burnout, urgency, or constant scrambling. In fact, when you slow down, honor your energy, and give yourself space to reflect, assess, and realign, you create a business (and life) that’s not only sustainable, but joyful and impactful.We talk about: ✨ The mindset shift that allows for steady, sustainable growth ✨ Why urgency, hustle, and burnout are terrible business strategies ✨ How your physical, emotional, and mental well-being are your business strategy ✨ What it really looks like to scale with intention and structure ✨ The dangers of making decisions from emotion instead of data ✨ Why hustling isn’t going to get you there faster (and may actually slow you down) ✨ What it means to run a values-driven, service-based business rooted in trust and alignment ✨ How to grow your business without sacrificing your health, relationships, or joyIf you’ve been feeling pressure to “get there already,” this episode will help you breathe, ground, and reconnect with the kind of business you actually want to build.Because fast doesn’t always mean better—and slow doesn’t mean you’re behind.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Spoiler alert:  This is not a dry tech talk about websites and SEO—promise.In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.In this episode, we talk about:What SEO actually is (and why coaches and service providers should care)How to make your website more visible, searchable, and trustworthyWhy updating your website regularly makes a difference (hello, “freshness factor”)The role your blog, podcast, and opt-in pages play in your visibility strategyWhy being discoverable online starts with using the right words (not cute titles)How Google decides who to trust—and what you can do to boost your credibilityThe connection between content creation, reputation, and long-term visibilityWhy podcast guesting is one of the smartest things you can do for SEO (yep!)Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Have you ever walked into a room—real or virtual—and instantly felt like you didn’t belong?Maybe you worried you weren’t experienced enough.Or that everyone else had it more “together” than you.Or that you’d come off too much… or not enough.That’s imposter syndrome. That’s insecurity. And if you’re a coach, expert, or service-based business owner, these sneaky mindset patterns can quietly sabotage your visibility, income, and confidence—no matter how talented or qualified you are.In this episode, I’m sharing how to move through imposter syndrome and step into what I call your I’m a Big Deal energy—because that’s what it takes to grow a coaching or service-based business that’s profitable, impactful, and aligned with your purpose.This conversation was inspired by a retreat I just attended where I showed up as me—fully expressed, grounded, and in my power—and walked away with incredible opportunities. Not because I was faking it, but because I owned my Genius Edge and allowed myself to be seen.Inside the episode, I share:How insecurity shows up in entrepreneurship (and why it’s not just a “newbie” thing)What it really looks like to lead with your confidence and clarity—without ego or performanceWhy your mindset and energy matter more than your business cards, website, or follower countHow to prep yourself to show up powerfully at events, workshops, networking, and even onlineWhy community, collaboration, and being in the room are essential for sustainable growthMy favorite mindset practice for stepping into your “big deal” energy before you show upThis is a must-listen if you’re ready to stop playing small, start showing up fully, and finally own your place in the world as a coach, healer, or creative entrepreneur.You don’t need to become someone else to grow your business.You just need to claim the version of you that’s already ready.And YES—we’re going to help you step into that version of yourself at Passionate & Prosperous LIVE: Your Genius Edge, happening October 17 & 18 in NYC.This episode will show you why being seen matters—and how to start showing up as the leader you already are.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast