Passionate & Prosperous with Stacey Brass-Russell

Get ready for a powerful and inspiring coaching conversation with writing coach and editor Sophia Walker—because this episode is packed with golden insights, whether you're a coach, a creative, or someone trying to articulate and sell what you do in a way that feels truly you.Sophia came on the show after applying to be coached (yes, you can do that too!) and brought a challenge that SO many coaches and service-based entrepreneurs face—especially when you're just starting out:“I love what I do and know I’m great at it… but how do I talk about it in a way that actually gets clients?”Sophia knows she’s incredible at helping academic and nonfiction writers get out of their heads and get their important work into the world—but when it came to marketing her coaching, packaging her offer, and confidently expressing her value, she was stuck in that “how do I even begin?” spiral.And that’s exactly where we dig in.In this episode, you’ll hear us:Clarify Sophia’s niche in real time (and how her ideal client was already hiding in plain sight!)Uncover the real transformation she helps people achieve—so she can stop selling "sessions" and start selling resultsTalk through how to build a proprietary coaching system (even if you don’t think you have one… yet!)Explore what truly makes you stand out as a coach—and why owning your voice and style is what attracts the right peopleShift from “I hate marketing” to “I know exactly what to say”You’ll also hear me walk Sophia through how to:Break out of the “referral-only” mindset and start creating direct visibilityTalk about your coaching (and value!) in a way that resonates with your ideal clientsPrice your offer based on the transformation, not the number of sessionsThis episode is like a mini coaching workshop on stepping into your next level of clarity and confidence.If you've been circling around what your real offer is, how to talk about your work, or how to get paid for what you’re really doing with your clients… this is for you.You can find Sophia on Instagram here.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever felt like your messaging is a little “off,” or like you’re attracting people who aren’t quite the right fit for your offers, this episode is going to give you the clarity you didn’t know you needed.I’m sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.In this episode, we’re talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.I’m sharing this now because I just had a huge reminder of this myself.While working on the sales page for this year’s Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren’t even my ideal clients. And that realization led to a total shift in how I’m thinking about my messaging, my audience, and who I want to call into the room.So I’m bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.In the episode, I walk you through:Why your ideal client is more than just their problem and desired outcomeThe 3 key layers that determine whether someone is actually the right fit for your workHow I reconnected to my ideal client while planning a major live eventWhy trying to “get” the wrong people to want your offer is a waste of your geniusThe energetic mismatch that happens when you're creating from misalignmentWhy transformation-based businesses only thrive when they attract transformation-ready clientsThis episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.Whether you’re feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one’s for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this special episode, you get to be a fly on the wall for a powerful live coaching session with Julia Nedry, a therapist who’s making the leap into the world of coaching.Julia joined me after participating in The Profitable Coaching Business Bootcamp and winning our “Get Coached on the Podcast” prize. She came into the session full of excitement — she had already created a thoughtful and structured signature coaching program… but there was one big problem:She didn’t know how to talk about it in a way that would help someone understand why they would say yes to coaching vs. therapy.We also discovered that she needed to get even more clear and specific about her niche, messaging about the outcomes of her offer — the specific transformation it provides, who it’s really for, and what outcomes they are really desiring for themselves!.(And spoiler alert — that’s one of the most common places for brilliant, capable practitioners to get stuck.)So in true Passionate & Prosperous style, we got to work.In this coaching session, you’ll hear us unpack:Why “helping people with anxiety” is too vague when it comes to selling coaching (even if it’s your wheelhouse in therapy)Why “20- and 30-somethings who feel stuck” is not a niche — and how to get more specificWhat messaging actually is — and how it goes way beyond just describing your processThe difference between selling a coaching program and selling the results it deliversHow to figure out what your ideal clients are actually looking for so you can speak directly to themWhy your framework means nothing if people don’t understand what your offer helps them achieve in real lifeBy the end of the session, Julia experienced a total breakthrough, shifting from someone who felt stuck trying to explain a coaching program to someone who could finally own the transformation she’s here to deliver. She walked away with crystal-clear messaging, a deeper understanding of what her ideal clients actually want, and the confidence to start showing up and selling her offer in a whole new way.If you’ve ever felt like your offer makes sense in your head but doesn’t seem to land with your audience, or if you’ve been wondering why people aren’t saying yes, this episode will change the way you think about marketing your work.You can connect with Julia on LinkedIn and Instagram.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this behind-the-scenes episode of Passionate & Prosperous, I’m taking you inside a whirlwind, exciting, and very full three weeks in my life and business—one that perfectly captures what it actually looks like to run a human-centered, high-touch, visibility-driven coaching business.Between launching and delivering my Profitable Coaching Business Bootcamp, hosting an in-person client retreat, and attending Selena Soo’s Rich Relationships Mastermind and book launch—all while fracturing my ankle halfway through the chaos—this was a stretch that touched every part of what it means to grow a Passionate & Prosperous business: ✨ Attracting clients ✨ Serving at the highest level ✨ Building relationships ✨ And saying yes to big, bold opportunities that align with your purposeThis is more than just a recap—it’s a real-life, in-motion snapshot of what it looks like when you're living your business. Because growth doesn’t come from staying behind your laptop. It comes from showing up, engaging with people, creating experiences, and letting your life and your work fuel each other.In This Episode, I Share:What a real 3-week stretch looked like inside my thriving, busy life and businessThe full breakdown of what goes into an 8-day launch eventWhy creating a relationship-driven business requires getting out from behind your laptop (duh!)How to build momentum by actively connecting, creating, and saying YESWhy just posting on social media is not a client-attracting growth strategy (and what to do insteadHow in-person experiences deepen trust, create content, and expand your impactHow to use your gifts, skills and expertise to grow your businessWhy being “busy” is actually a sign of vibrancy when it’s built around purpose and serviceThis episode is a full-bodied look at what it takes to grow a Passionate & Prosperous business in real life, not just in your feed.It’s for the business owner who’s ready to build through action, connection, service, and momentum.  Because this is the work—and it’s also the reward.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever thought about being a guest on podcasts to grow your business—or maybe you’ve already done a few interviews but didn’t see the results you hoped for—this episode of Passionate & Prosperous will change how you think about podcast guesting as a business strategy.I’m joined by friend Beth Nydick, a visibility expert and media strategist who teaches entrepreneurs how to turn guest appearances into ROI-driving, client-attracting visibility. This isn’t just about being “honored to be on a show”—it’s about how you show up, what you say, and what you do before and after the interview that makes it profitable.Whether you’re brand new to pitching or trying to make better use of past interviews, Beth and I break down exactly how to use podcast guesting to create trust, build your digital presence, and attract aligned, high-quality clients.In This Episode, We Cover:Why podcast guesting is a top organic visibility + media strategy in 2025How to evaluate shows for reach, fit, and promotional alignmentWhy planning, positioning, and follow-up are essential to seeing ROIThe role of your digital personality and how it connects to conversionHow to turn podcast interviews into content, credibility, and offersThe importance of audience engagement during and after your interviewWhy niche podcasts can lead to better results than chasing “big names”What makes a podcast pitch effective—and what to stop doing immediatelyHow to overcome fear, imposter syndrome, and visibility blocksThe power of storytelling, clarity, and confidence in interviewsIf you’ve been treating podcast guesting like a visibility bonus instead of a business strategy—this episode will give you the mindset, structure, and actions to make every guest appearance work for your brand, audience, and revenue goals.Beth Nydick is a visibility strategist, media coach, and creator of the Profitable Podcast Guest method. She’s appeared on national media, including The Drew Barrymore Show, The Tonight Show, and Sherri, and helps entrepreneurs turn their voice into visibility and visibility into revenue.🎁 Grab Beth’s free checklist: How to Make 10K from Your Next Podcast Appearance 📲 DM MEDIA to @bethnydick on Instagram for a special visibility bonus!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, Stacey is joined by email marketing strategist Allison Hardy to unpack one of the most essential and misunderstood parts of modern business: email marketing.Together, they explore why building and nurturing an email list is one of the most important long-term strategies for business growth, audience engagement, and client attraction—especially for coaches, service providers, and entrepreneurs with high-touch, relationship-based businesses.The conversation covers how to grow your list with intention, how to sell through your emails without feeling salesy, and how to shift your mindset from chasing numbers to creating real connections that lead to conversions.Allison also introduces the 7 buyer types every business owner should know—and explains why understanding how your audience makes purchasing decisions is the secret to writing effective, engaging email content.In This Episode, We Cover:Why your email list is the most valuable audience you ownHow to grow your list with strategic visibility, partnerships, and lead generationThe difference between automated systems and relational marketing (and how to use both)Why email engagement matters more than list sizeHow to talk to the 7 different buyer types to improve conversionsThe role of permission-based pitching and invitations in salesCommon mindset blocks around email marketing (and how to shift them)Why authenticity and consistency are key to long-term list successHow to build trust through valuable, transformational emailsIf you’ve been wondering how to grow, engage, and convert your email list in a way that feels aligned, sustainable, and high-touch, this episode will give you the clarity and strategy you need to make email your most powerful marketing tool.Allison Hardy is an email funnel strategist who helps online coaches grow their businesses using authentic, relationship-centered marketing strategies. You can find her on Instagram and get her $80,000 email template here.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this powerful coaching episode of Passionate & Prosperous, I sit down with wellness coach Laurie Moser for a conversation that goes way beyond just “how to talk about your business.” We explore the real, layered journey of turning your lived experience and passion into a message and offer that truly resonate—with your clients and with yourself.Laurie works with moms of teens navigating mental health challenges, and in this session, she bravely opens up about the struggle so many coaches face: knowing they’re here to help people, but not feeling confident in how to communicate their value or what they’re really offering.Over the course of our coaching, you’ll hear her shift from uncertainty and vague language to clarity and conviction—not just in what she wants to say, but in who she is as a coach and business owner. Together, we unpack why “self-care” and “support” aren't enough to sell the transformation, and how to dig deeper into the outcomes her ideal clients are desperate for.This is your chance to be a fly on the wall for a real coaching conversation—where we talk through the inner doubts, the messy middle, and the actual strategy behind building a business that works. You’ll get a front-row seat to what it’s like to be coached by me—raw, supportive, honest, and full of heart—and walk away with takeaways you can apply to your own message and offer right now.In This Episode, You’ll Learn:Why “helping” and “supporting” isn’t the message—transformation isThe shift from talking about tools (like self-care) to speaking about specific, real-life outcomesHow Laurie moved from hesitation to clarity around what her coaching actually doesWhat it looks like to own your lived experience as a core part of your messagingThe power of starting with 1:1 coaching to build your confidence, voice, and processHow to create an offer that reflects your purpose and gets clients resultsWhat it feels like to break through the doubt and finally believe in what you’re here to doThis episode is part marketing clarity, part emotional breakthrough, and part business-building inspiration. It’s honest, vulnerable, and packed with insights that will help you step into your own message—and share it like you mean it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this week’s episode of Passionate & Prosperous, we’re diving into one of the most important (and misunderstood) parts of growing a coaching or service-based business: your messaging.Messaging isn’t just a one-liner or tagline—it’s the foundation of how you communicate your value, mission, and expertise to the people you’re here to help. It’s what drives your content, fuels your marketing, and builds the kind of trust that leads to client attraction, audience engagement, and business growth.In this episode, I’m breaking down exactly what messaging really is and how you can use it intentionally and strategically to magnetize the right people—not just clients, but also your wider community and audience. If you've ever felt unclear about what you're saying (or who you're saying it to), this one’s for you.In This Episode, I Cover:Why messaging is the foundation of all successful coaching and service-based businessesThe difference between clear messaging and just “posting content”The seven essential messaging styles I teach (and how to start using them today)How to communicate your mission, story, and client results to build connection and credibilityWhy storytelling, emotion, and values are key to building a magnetic brandHow to speak to your audience’s real pain points and desiresWhy messaging is not just about visibility—but also conversion, retention, and trustHow to create a messaging “bank” you can pull from for your content and copyWhat it really means to have a message you’re excited to share—again and againThis episode is for you if you want to stop spinning your wheels and start showing up like a leader—with clarity, confidence, and a message that actually lands.Whether you’re writing emails, hosting workshops, making offers, or showing up on video, your messaging is your #1 business tool—and this episode will help you sharpen it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Spring is the perfect time to shake things up in your business—to reflect, re-energize, and make sure you’re building something that actually works for you.In this solo episode of Passionate & Prosperous, I’m sharing what it really means to have a profitable coaching business—and why profitability doesn’t necessarily mean more revenue, more clients, or more volume.If you’re a coach, teacher, or service-based entrepreneur who wants to do transformational work and build deep relationships with your clients, then the strategies you see most people using—automated funnels, ads, passive products, high-volume launches—probably don’t work for you. And you’re not doing anything wrong.I’m also sharing a real moment from my early business journey—when I joined a high-level mastermind and realized that the coach I had hired was teaching a strategy designed for a business model that simply didn’t fit the kind of coach I am. I didn’t want to scale through automation—I wanted to be in the room, serving people powerfully and building a business around connection, presence, and results.This episode is your invitation to come back to the truth: ✨ You don’t need more to be profitable. ✨ You don’t need to grow someone else’s way. ✨ You just need to build a business that’s aligned with how you want to show up.In This Episode, I Cover:Why spring is the perfect time to revisit and revitalize your businessThe real difference between revenue and profitability—and why volume isn’t the answerHow to build a coaching business that reflects your unique genius and passionWhy selling transformation requires a different business model and marketing strategyThe role of retention, renewal, and referral in long-term successWhy YOU are the lead magnet—and how to build trust and connection your wayHow to refocus on creating an offer and client experience that truly worksIf you've been spinning your wheels chasing more—more content, more followers, more revenue—this episode is your reminder that more isn’t always better.The most powerful, profitable coaching businesses are the ones built around passion, service, sustainability, and YOU.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode of Passionate & Prosperous, I’m joined by Tracy Matthews—creative visionary, best-selling author, jewelry designer, and business coach for creative entrepreneurs—for a powerful and inspiring conversation about reinvention, personal growth, and the courage it takes to build a meaningful, fulfilling business at every stage of life.Tracy’s journey is a masterclass in entrepreneurial transformation. From running a successful jewelry brand to shutting it down after the 2008 crash, navigating loss, launching a coaching business, writing a book, and helping thousands of creatives thrive—her story is one of resilience, vision, and self-trust.Together, we explore what it means to evolve your identity as a business owner, reconnect with your natural gifts, and trust your intuition—especially when change feels scary or uncertain. If you’ve ever wondered whether it’s “too late” to try something new or if your next chapter might be even better than the last, this conversation is for you.In This Episode, We Cover:Tracy’s story of creative evolution, legacy-building, and business reinventionWhy personal loss and life transitions often spark the most powerful growthHow to recognize when you’re being called into a new version of your business (and self)The power of creativity in entrepreneurship and problem-solvingHow to trust yourself and stop undervaluing the gifts that come naturallyWhy age, fear, and perfectionism are not valid reasons to hold backThe importance of surrounding yourself with mentors, coaches, and communityHow to embrace discomfort, rewrite the rules, and create the business you actually wantWhether you’re navigating change, craving your next level, or reconnecting with your creative spark, this episode will remind you that transformation is always possible—and your next chapter might be your most aligned and impactful yet.Tracy Matthews is the Chief Visionary Officer of Flourish & Thrive Academy, host of the Thrive by Design podcast, and author of The Desired Brand Effect. She helps creative entrepreneurs build businesses that blend artistry, purpose, and profit—on their own terms.Learn more about Tracy: TracyMatthews.com/artofreinventionGet Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast