Passionate & Prosperous with Stacey Brass-Russell

If you’ve ever felt stuck trying to figure out your next move—whether it’s launching a new offer, growing your audience, or deciding where to put your time and energy—this episode is going to lovingly (and strategically) shake that belief that you just have to “do more” or “get more followers” to grow.In this solo deep dive, I’m sharing the business strategy that has allowed me to grow a high-impact, profitable coaching business without a giant email list, a huge social media following, or endless hustle.We’ll talk about why business strategy is never one-size-fits-all, why your next client is probably already in your ecosystem, and how to make smart, data-informed decisions based on your goals—not emotions, algorithms, or what everyone else is doing.You’ll learn how to reverse engineer your revenue, focus on the right actions for your stage of business, and stop spinning your wheels chasing strategies you don’t even need yet.We dive into: ✨ Why more followers or a bigger list isn’t the magic answer to making more money ✨ How to reverse engineer your financial goals so you know exactly what to work on ✨ Why nurturing your current audience can be more effective than finding new people ✨ The truth about high-ticket vs. low-ticket offers—and which is best for you right now ✨ The danger of making emotional business decisions instead of data-based ones ✨ How to know if your real issue is your offer, your audience, or your sales strategy ✨ Why activity doesn’t always equal productivity (and what to do instead) ✨ Customized coaching and strategy vs. cookie-cutter advice ✨ How to measure, adjust, and stay focused on the work that actually creates clientsIf you’ve been chasing new followers, trying every marketing tactic you see online, or wondering why your business isn’t growing faster, this episode will help you simplify, focus, and make moves that get real results.Because the only way to grow a business that’s sustainable, profitable, and aligned with your life is to know exactly why you’re doing what you’re doing… and how it leads directly to the clients and income you want.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

This episode is for every coach, creator, or service provider who’s ever felt the pull to evolve—and wondered how to bring your audience (and your marketing) along for the ride.In this powerful conversation, I’m joined by my friend and email strategist Tarzan Kay for an honest and inspiring deep dive into what it means to run a business that reflects your values, your voice, and your current season of life.While Tarzan is best known for teaching ethical, high-converting email marketing strategies, what makes her such a powerful leader and teacher is her willingness to share the real behind-the-scenes of what it takes to stay in alignment while growing a profitable business. We talk about what it looks like to move through grief, let go of old business identities, and come back to your creativity and aliveness—on your own terms.This is a conversation about marketing with integrity, rebuilding from the heart, and redefining leadership in an online business landscape that often prioritizes performance over truth.We talk about honoring your lineage, acknowledging your teachers, and weaving cultural awareness into your brand and content. We explore the shift from old models of leadership—the “guru on the pedestal” approach—to community-based, co-creative models of service that feel more inclusive, sustainable, and human.We dive into: ✨ Why being fully yourself in your content is the real marketing strategy ✨ What happens when you start to outgrow your niche, your audience, or your identity ✨ The difference between scaling and deepening—and how to know what season you're in ✨ The power of consent-based marketing (and why it goes way beyond lead magnets) ✨ Why unsubscribes are a sign of alignment, not rejection ✨ The emotional and strategic layers of email marketing and community building ✨ How to develop your own unique framework that reflects your values and lived experience ✨ The connection between grief, clarity, and spiritual leadership ✨ Trust, self-trust, and the human element in coaching and communicationWe also talk about the joy of creating from a place of wholeness, the role of support in your growth, and how reconnecting with creativity—whether through content, conversation, or song—can be a form of healing and power.Whether you’re rethinking your messaging, rebuilding your business, or just trying to be braver and bolder in how you show up online, this episode will meet you where you are.Not sure what emails to send to your brand-new subscribers? Get Tarzan’s welcome sequence copy kit that turns freebie-hunters and lurkers into long-term subscribers and repeat customers.Want to connect further with Tarzan? You can find her on LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever felt like you're not growing fast enough, scaling fast enough, or doing enough to make your business “take off,” this episode is for you.In this solo episode, I’m sharing what I believe to be one of the most important conversations we can have about building a sustainable, soul-aligned, human-first business: the truth about slow growth.Because here's the deal: you’re not a machine. You’re a whole person with a nervous system, a life, and responsibilities—and your business should honor that. And yet, the online business world can make it seem like if you're not hustling 24/7 or getting instant results, you're somehow failing.That’s a lie—and a harmful one.This episode is a powerful reminder that your success doesn’t have to come from burnout, urgency, or constant scrambling. In fact, when you slow down, honor your energy, and give yourself space to reflect, assess, and realign, you create a business (and life) that’s not only sustainable, but joyful and impactful.We talk about: ✨ The mindset shift that allows for steady, sustainable growth ✨ Why urgency, hustle, and burnout are terrible business strategies ✨ How your physical, emotional, and mental well-being are your business strategy ✨ What it really looks like to scale with intention and structure ✨ The dangers of making decisions from emotion instead of data ✨ Why hustling isn’t going to get you there faster (and may actually slow you down) ✨ What it means to run a values-driven, service-based business rooted in trust and alignment ✨ How to grow your business without sacrificing your health, relationships, or joyIf you’ve been feeling pressure to “get there already,” this episode will help you breathe, ground, and reconnect with the kind of business you actually want to build.Because fast doesn’t always mean better—and slow doesn’t mean you’re behind.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Spoiler alert:  This is not a dry tech talk about websites and SEO—promise.In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.In this episode, we talk about:What SEO actually is (and why coaches and service providers should care)How to make your website more visible, searchable, and trustworthyWhy updating your website regularly makes a difference (hello, “freshness factor”)The role your blog, podcast, and opt-in pages play in your visibility strategyWhy being discoverable online starts with using the right words (not cute titles)How Google decides who to trust—and what you can do to boost your credibilityThe connection between content creation, reputation, and long-term visibilityWhy podcast guesting is one of the smartest things you can do for SEO (yep!)Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Have you ever walked into a room—real or virtual—and instantly felt like you didn’t belong?Maybe you worried you weren’t experienced enough.Or that everyone else had it more “together” than you.Or that you’d come off too much… or not enough.That’s imposter syndrome. That’s insecurity. And if you’re a coach, expert, or service-based business owner, these sneaky mindset patterns can quietly sabotage your visibility, income, and confidence—no matter how talented or qualified you are.In this episode, I’m sharing how to move through imposter syndrome and step into what I call your I’m a Big Deal energy—because that’s what it takes to grow a coaching or service-based business that’s profitable, impactful, and aligned with your purpose.This conversation was inspired by a retreat I just attended where I showed up as me—fully expressed, grounded, and in my power—and walked away with incredible opportunities. Not because I was faking it, but because I owned my Genius Edge and allowed myself to be seen.Inside the episode, I share:How insecurity shows up in entrepreneurship (and why it’s not just a “newbie” thing)What it really looks like to lead with your confidence and clarity—without ego or performanceWhy your mindset and energy matter more than your business cards, website, or follower countHow to prep yourself to show up powerfully at events, workshops, networking, and even onlineWhy community, collaboration, and being in the room are essential for sustainable growthMy favorite mindset practice for stepping into your “big deal” energy before you show upThis is a must-listen if you’re ready to stop playing small, start showing up fully, and finally own your place in the world as a coach, healer, or creative entrepreneur.You don’t need to become someone else to grow your business.You just need to claim the version of you that’s already ready.And YES—we’re going to help you step into that version of yourself at Passionate & Prosperous LIVE: Your Genius Edge, happening October 17 & 18 in NYC.This episode will show you why being seen matters—and how to start showing up as the leader you already are.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this solo episode, I’m talking about something that most business owners don’t do enough, but absolutely need to if they want to grow a sustainable, profitable, and fulfilling business:✨ Actually taking the time to work ON your business, not just in it.It’s so easy to stay caught in the loop of delivering, posting, reacting, and trying to keep up. But building a business you love—that reflects who you are, pays you well, and lets you make the impact you’re here to make—requires you to step back, take a breath, and look at the big picture.Because your business? It’s not static.It’s always evolving.You’re always evolving.And if you’re not giving yourself the time and space to reflect, vision, create, and adjust, you’ll stay stuck in busy mode, wondering why things aren’t flowing.In this episode, I’m sharing:Why your business needs you to step back and do the deeper workWhat it really means to “work ON your business” and how to make time for itThe role your money mindset plays in your evolution (and what to watch for)How to connect with your genius edge and create from that version of youWhat to do when your offer, message, or audience starts to feel offWhy content, community, and creativity are at the heart of long-term successAnd how I think about growing, pivoting, and leading in my businessI’m also giving you a behind-the-scenes look at how I’ve been working ON my business lately—where I’m evolving, what I’m creating, and why I’m inviting you to come be in the room for what’s next.Passionate & Prosperous LIVE: Your Genius Edge is happening October 17 & 18 in NYC—and this episode will give you a taste of the energy, clarity, and creativity we’ll be tapping into together.If you’ve been feeling the nudge that something needs to shift—or you’re ready to reconnect with your purpose, passion, and power—this one’s for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this episode, you get to listen in on a real coaching session with one of our Passionate & Prosperous listeners who applied to be coached on the show!Meet Cathy Fitzgerald—a newly certified coach with a rich, creative background as a yoga and dance studio founder, professional photographer, and longtime entrepreneur.Cathy came into our session knowing her niche probably wasn’t clear or specific enough. She had a general idea that she wanted to work with midlife women—but like so many other coaches who say the same thing, she wasn’t sure what that really meant or how to stand out so she wasn’t really offering her services or talking about her coaching business much at all. She knew she needed to get her messaging dialed in so that she could start to market herself and attract ideal clients but felt stuck trying to figure out what that actually looked like.So we got to work!In this episode, you’ll hear us:Dig deep into what “midlife coaching” actually means—and uncover what makes Cathy’s perspective and gifts uniqueIdentify key areas of her zone of genius that she wasn’t even thinking about bringing into her coachingClarify who she really helps and what her people are seeking—so she can speak to them with confidence and resonanceExplore how to bring her years of business experience, life wisdom, and creative energy into her next evolution as a coachShift her entire mindset around what her niche is, how to talk about it, and how to build her business moving forwardWhat we ended up with was a completely new way for Cathy to think about her niche, her ideal clients, and the kind of coach she’s here to be.This is one of those juicy, transformative coaching sessions that shows you how quickly things can change when you’re willing to go deeper and trust what’s already inside you.If you’ve been circling around a vague niche, wondering how to bring all of YOU into your business, or craving permission to do things differently, this episode is going to light something up in you - guaranteed!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In this solo episode of Passionate & Prosperous, I’m digging into a topic I’ve been thinking about a lot lately: the difference between reinventing yourself… and simply evolving.We’re in a moment where everywhere you look, people are talking about rebranding, pivoting, burning it all down—and while I love a bold move, I think all this language can create unnecessary fear and pressure for so many of us.Because here’s what I believe:You’re not starting over.You’re building on everything you’ve already created.In this conversation, I share the personal stories and lessons that shaped how I think about evolution – not just in business, but in life. From losing my dad at 19, to creating and walking away from successful ventures, to making scary decisions in the name of alignment, I’ve never seen it as “starting from scratch.” It’s always been about taking what I’ve learned and created… and turning it into what’s next.I talk about:Why the “reinvention” narrative can keep you stuckHow to tell when it’s time to make a shift in your businessWhat evolving your offers, message, or audience actually looks likeHow to deal with the fear of changing things up (especially when people are watching!)Why your creativity and growth are essential—not optionalThis episode is for anyone feeling the call to make a change—but afraid of what it means. You’re not broken. You don’t have to burn it all down. You just might be ready to evolve.Let’s talk about what that really means—and how to do it.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Get ready for a powerful and inspiring coaching conversation with writing coach and editor Sophia Walker—because this episode is packed with golden insights, whether you're a coach, a creative, or someone trying to articulate and sell what you do in a way that feels truly you.Sophia came on the show after applying to be coached (yes, you can do that too!) and brought a challenge that SO many coaches and service-based entrepreneurs face—especially when you're just starting out:“I love what I do and know I’m great at it… but how do I talk about it in a way that actually gets clients?”Sophia knows she’s incredible at helping academic and nonfiction writers get out of their heads and get their important work into the world—but when it came to marketing her coaching, packaging her offer, and confidently expressing her value, she was stuck in that “how do I even begin?” spiral.And that’s exactly where we dig in.In this episode, you’ll hear us:Clarify Sophia’s niche in real time (and how her ideal client was already hiding in plain sight!)Uncover the real transformation she helps people achieve—so she can stop selling "sessions" and start selling resultsTalk through how to build a proprietary coaching system (even if you don’t think you have one… yet!)Explore what truly makes you stand out as a coach—and why owning your voice and style is what attracts the right peopleShift from “I hate marketing” to “I know exactly what to say”You’ll also hear me walk Sophia through how to:Break out of the “referral-only” mindset and start creating direct visibilityTalk about your coaching (and value!) in a way that resonates with your ideal clientsPrice your offer based on the transformation, not the number of sessionsThis episode is like a mini coaching workshop on stepping into your next level of clarity and confidence.If you've been circling around what your real offer is, how to talk about your work, or how to get paid for what you’re really doing with your clients… this is for you.You can find Sophia on Instagram here.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you’ve ever felt like your messaging is a little “off,” or like you’re attracting people who aren’t quite the right fit for your offers, this episode is going to give you the clarity you didn’t know you needed.I’m sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.In this episode, we’re talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.I’m sharing this now because I just had a huge reminder of this myself.While working on the sales page for this year’s Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren’t even my ideal clients. And that realization led to a total shift in how I’m thinking about my messaging, my audience, and who I want to call into the room.So I’m bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.In the episode, I walk you through:Why your ideal client is more than just their problem and desired outcomeThe 3 key layers that determine whether someone is actually the right fit for your workHow I reconnected to my ideal client while planning a major live eventWhy trying to “get” the wrong people to want your offer is a waste of your geniusThe energetic mismatch that happens when you're creating from misalignmentWhy transformation-based businesses only thrive when they attract transformation-ready clientsThis episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.Whether you’re feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one’s for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast