Passionate & Prosperous with Stacey Brass-Russell Ep 166 | How to Use Live Events to Attract & Convert Clients—No Matter What Stage of Business You’re In
If you’re a coach, expert, or service provider, you’ve probably heard that hosting a live workshop, masterclass, or event is one of the best ways to attract and convert clients. But if you’ve ever hesitated to do it—or you’ve run an event that didn’t lead to sales—you’re not alone.
In this episode of Passionate & Prosperous, I’m breaking down why live, experiential content is one of the most effective strategies for growing your business and how to start thinking about using it the right way. Because here’s the truth: most people approach live events the wrong way, and that’s why they don’t convert.
One of the biggest things I see people misunderstand is the difference between launching a one-to-many program (like a course or group offer) and selling 1:1 coaching—and how that affects the way you use live events. There’s a huge difference between what we mean by a live launch vs. hosting a high-converting workshop that leads directly to clients. If you’re unsure about how live events fit into your business model, this episode will help you get clear.
I’m sharing what I’ve learned from years of running successful live events—from my early days as a yoga teacher hosting workshops to now growing a thriving coaching business where live experiences are a key part of how I attract and enroll clients. You’ll hear why live events build trust and authority faster than anything else and why they are an essential piece of your business strategy—whether you’re brand new or scaling.
What You’ll Learn in This Episode:
✨ Why live workshops and masterclasses are the fastest way to attract paying clients
✨ The biggest mistakes entrepreneurs make when hosting events (and why they don’t lead to sales)
✨ The difference between live launching a group program vs. selling 1:1 coaching (and how that affects your strategy)
✨ Why experiential content is more powerful than just teaching information
✨ How live events allow potential clients to experience your coaching style before they invest
✨ The power of personal invitations and why they’re key to filling your events
✨ Why you don’t need a big audience to have a successful workshop or masterclass
✨ How your existing skills and background can shape the way you deliver live events
This episode isn’t about giving you a step-by-step event formula—it’s about helping you see why live events work, where people go wrong, and how to start using them effectively in your business.
Because if you’re struggling to convert in your business, I can almost guarantee that shifting to a live, experiential model is what’s missing.
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