Passionate & Prosperous with Stacey Brass-Russell Ep 168 | Your Coaching Clients Want Change (Not More Stuff to Learn!)
You’ve heard me say it before—your clients don’t buy information, they buy transformation. But what does that really mean? And how do you make sure your marketing, messaging, and offers actually communicate and deliver that transformation?
In this episode of Passionate & Prosperous, we’re diving deep into one of the biggest mistakes I see coaches, experts, and service providers make when trying to attract and convert clients: focusing too much on teaching and not enough on facilitating transformation.
If you’ve ever struggled to:
🔥 Get people to say yes to your coaching, courses, or programs
🔥 Convert attendees from your free masterclass, workshop, or challenge into paying clients
🔥 Explain what you do in a way that makes people feel the value of your work
🔥 Move people from interested to invested without overloading them with information
Then this episode is a MUST-LISTEN.
Inside This Episode, You’ll Learn:
✨ The difference between transformation and information (and why most people get this wrong)
✨ Why information alone won’t convert clients—and what you need to do instead
✨ How to structure your masterclasses, webinars, and workshops so they actually lead to paying clients
✨ The psychology behind why people buy coaching, courses, and programs (hint: it’s NOT because of the number of modules or calls)
✨ The biggest messaging mistakes that are costing you sales
✨ How to create experiential content that allows potential clients to feel the impact of working with you
Whether you’re hosting live events, running launches, or having 1:1 sales conversations, this episode will change the way you think about marketing and selling your offers.
Tune in now to discover why transformation—not just information—is the secret to selling your offers with ease!
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