Passionate & Prosperous with Stacey Brass-Russell Ep 165 | Coaching Session: How to Believe in (and Build) the Business That Works for You
If you’ve ever found yourself caught between wanting more in your business and wondering if you even have the capacity to take on more, this episode is for you.
In this special coaching episode, I’m working with Melissa Abouchakra, a health and fitness coach, mom of four, and entrepreneur who’s been navigating the challenges of balancing business growth with family life. Melissa won this coaching session by participating in The Profitable Coaching Business Bootcamp, and we’re diving deep into the mindset shifts and business strategies she needs to create a sustainable, profitable, and aligned business.
Like so many coaches and service-based business owners, Melissa struggles with clarity, consistency, and confidence in her messaging and client attraction strategy. She’s also exploring the world of monetizing social media (especially TikTok), building a scalable business model, and how to focus on the right strategies instead of falling into the comparison trap.
Together, we uncover the real mindset blocks and practical shifts needed to build a business that works for her—without the overwhelm.
In This Coaching Session, We Cover:
✨ The tension between wanting more clients and fearing the time commitment of a growing business
✨ How to stop second-guessing your messaging and attract the right clients (not just any clients)
✨ The power of reverse engineering your goals to create a business model that truly works for you
✨ Why “shiny object syndrome” (constantly chasing new strategies) keeps you stuck—and what to do instead
✨ The truth about monetizing social media and whether it should be your primary strategy
✨ How to stay visible and market your business without feeling like you have to be “on” 24/7
✨ The role of emotional intelligence and self-trust in building long-term success
✨ Why outsourcing and delegation are essential for sustainable business growth
✨ How to create effective lead magnets and messaging that overcomes objections
Melissa, like so many coaches, has been caught in the cycle of questioning what’s working, comparing herself to others, and feeling like she’s constantly in marketing mode. But what if the secret isn’t doing more—but doing the right things in a way that actually works for you?
This episode is packed with insights, clarity, and practical coaching strategies that can help you stop spinning your wheels and start building a business that fits your life—without the burnout.
What You’ll Walk Away With:
✔ A fresh perspective on how to balance business growth with personal priorities
✔ A roadmap for simplifying your client attraction strategy without overcomplicating your marketing
✔ The confidence to own your message, refine your offer, and create demand for your services
✔ Clarity on how delegation and releasing non-serving commitments can free you to focus on what actually moves your business forward
✔ A reminder that you don’t have to do everything alone—support and strategy make all the difference
Mark Your Calendar!
🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.
If you’ve ever felt torn between wanting more and wondering if you can handle it, this episode is for you. Hit play now!
Get Full Show Notes, Event Sign Ups and More Information Here: