Passionate & Prosperous with Stacey Brass-Russell Ep 174 | What Messaging Really Is, Why It Matters, and How to Get Crystal Clear on Yours
In this week’s episode of Passionate & Prosperous, we’re diving into one of the most important (and misunderstood) parts of growing a coaching or service-based business: your messaging.
Messaging isn’t just a one-liner or tagline—it’s the foundation of how you communicate your value, mission, and expertise to the people you’re here to help. It’s what drives your content, fuels your marketing, and builds the kind of trust that leads to client attraction, audience engagement, and business growth.
In this episode, I’m breaking down exactly what messaging really is and how you can use it intentionally and strategically to magnetize the right people—not just clients, but also your wider community and audience. If you've ever felt unclear about what you're saying (or who you're saying it to), this one’s for you.
In This Episode, I Cover:
- Why messaging is the foundation of all successful coaching and service-based businesses
- The difference between clear messaging and just “posting content”
- The seven essential messaging styles I teach (and how to start using them today)
- How to communicate your mission, story, and client results to build connection and credibility
- Why storytelling, emotion, and values are key to building a magnetic brand
- How to speak to your audience’s real pain points and desires
- Why messaging is not just about visibility—but also conversion, retention, and trust
- How to create a messaging “bank” you can pull from for your content and copy
- What it really means to have a message you’re excited to share—again and again
This episode is for you if you want to stop spinning your wheels and start showing up like a leader—with clarity, confidence, and a message that actually lands.
Whether you’re writing emails, hosting workshops, making offers, or showing up on video, your messaging is your #1 business tool—and this episode will help you sharpen it.
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