Passionate & Prosperous with Stacey Brass-Russell

Marketing isn’t just about getting people to buy—it’s about inviting them to become.In this episode of Passionate & Prosperous, I’m joined by the incredible Veronica Romney, marketing expert, keynote speaker, and author of the newly released book, Identity Marketing. We’re diving into a conversation that will shift the way you think about marketing, messaging, and attracting the right clients for your transformational business.So many coaches, service providers, and business owners feel disconnected from traditional marketing strategies—the scarcity-driven urgency, the pressure to “pitch slap” people into buying. If that doesn’t resonate with you, this episode is for you. Veronica shares a new way forward—one that’s not about pushing offers, but about creating identity-based messaging that invites people into transformation.Traditional marketing methods often rely on urgency, scarcity, and pressure tactics that can feel off for transformational business owners. But what if marketing wasn’t about convincing people to buy, but instead about showing them who they can become? Veronica breaks down the psychology behind Identity Marketing—a powerful approach that focuses on crafting messaging that resonates deeply with your audience by reflecting their desires, values, and aspirations.In This Episode, We Cover:✨ The core concept of Identity Marketing and how it changes the way you attract clients ✨ Why people don’t just buy products or services—they buy who they want to become ✨ The psychology of identity and how to use it to create trust, resonance, and loyalty in your audience ✨ How your personal identity and story play a role in drawing in the right clients ✨ Why traditional marketing tactics often don’t work for transformational businesses ✨ The biggest mistakes entrepreneurs make when trying to attract ideal clients ✨ How to shift your messaging so that it speaks to who your audience is becoming, rather than what they’re lackingMarketing should feel empowering, not manipulative. Instead of focusing on “pain points” and fear-based selling, Identity Marketing helps you create an emotional connection that builds trust and long-term relationships with your audience.Your ideal clients are looking for someone who reflects who they aspire to be—and understanding how to speak to that can completely shift the way you approach visibility, messaging, and offers.If you’ve ever felt like you should be marketing a certain way, but it doesn’t sit right with you, this episode will help you rethink everything. Marketing isn’t about gimmicks—it’s about creating real, lasting relationships with the people you are meant to serve.Veronica’s insights on Identity Marketing will change how you approach everything from social media to sales calls, helping you create a values-driven business that attracts the right clients with ease. Whether you’re growing your personal brand, refining your messaging, or simply looking for a way to make marketing feel good, this conversation will inspire you to approach things differently.Ready to transform your marketing and attract the right clients with authenticity? Hit play now!If you want to connect with Veronica, you can find her on Instagram and LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

How you show up in your communication is how you show up in your life and business.In this week’s episode of Passionate & Prosperous, I’m inviting you to take a deeper look at your relationship with connection and communication. Have you ever stopped to reflect on how your behaviors—what you say (or don’t say), how you interact, and how you respond to others—are shaping your business, your relationships, and your ability to create success?As I come off the heels of my latest launch, I’ve been thinking about how communication is at the core of everything we do. It’s not just about having the “right words” or making polished offers—it’s about emotional intelligence, authenticity, and the courage to connect with others in a way that builds trust and opens doors, even when it’s uncomfortable.This episode is a call to action: to step into a new level of awareness around how you engage with clients, colleagues, and your community, and to recognize the limiting beliefs or fears that may be holding you back. If you want to build a thriving business, strong relationships, and meaningful impact, it all starts with mastering communication.In This Episode, You’ll Learn:✨ Why communication is about so much more than just talking—it’s about building connection and trust ✨ How your communication habits reflect your approach to life and business ✨ The mindset shifts needed to overcome fears or limiting beliefs about communication ✨ How to cultivate emotional intelligence to engage more authentically and effectively ✨ Practical ways to elevate your communication and unlock greater opportunities for successEffective communication isn’t just a skill—it’s a reflection of your emotional intelligence, self-awareness, and willingness to connect. When you improve how you communicate, you don’t just build stronger relationships—you create a foundation for business growth, personal fulfillment, and lasting impact.If you’ve ever struggled to articulate your value, hesitated to make an offer, or felt uncomfortable in conversations, this episode will challenge you to reflect on your behaviors and start making intentional changes. Because how you show up in one area of your life is how you show up everywhere—and it’s time to start showing up in a way that aligns with your goals and vision.Mark Your Calendar! 🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days to create the business and life of your dreams.Ready to elevate your emotional intelligence and transform how you connect with others? Hit play now!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Money management is one of the most crucial—and most misunderstood—parts of running a profitable coaching or service-based business. For passionate coaches and service-providers striving for consistent revenue and financial freedom, this episode of Passionate & Prosperous is packed with actionable strategies to help you shift your mindset, simplify your finances, and build a sustainable, joyful business.I’m joined by my good friend and business money coach Belinda Rosenblum, creator of the Cashflow CEO system, who specializes in helping female experts take control of their finances and grow their profits with confidence. Together, we dive into what it really takes to move beyond financial stress, demystify your business numbers, and design a business that supports the life you want.Whether you’re stuck trading time for money, feeling overwhelmed by inconsistent revenue, or unsure how to prioritize your time and investments, this episode will give you the clarity, confidence, and tools to step into your role as a cashflow CEO.What You’ll Learn in This Episode:✨ How to move beyond the fear of finances and start tracking and managing your money with ease✨ Why profitability isn’t just about revenue—and how to create a sustainable profit plan✨ The importance of moving away from trading time for money and building high-ticket offers✨ How to recognize when (and where) to invest in your business for growth✨ Why your time is a fixed resource—but your ability to make money is unlimitedKey Takeaways:✨ Shift from an “employee mindset” to a “CEO mindset” to scale your business sustainably✨ The three pillars of building a profitable coaching or service-based business✨ Why prioritizing profit over revenue is the secret to long-term success✨ How to simplify your business finances and gain confidence in your numbers✨ Belinda’s personal journey from financial overwhelm to becoming a “cashflow CEO”This conversation isn’t just about numbers—it’s about creating a business that aligns with your values, supports your goals, and gives you the freedom and confidence to thrive.Whether you’re just starting out or ready to take your business to the next level, this episode will help you demystify your finances, simplify your business, and build a foundation for long-term prosperity!Get Belinda’s new “Pay Yourself Calculator” so you can finally start paying yourself better!Connect with Belinda on Instagram, Facebook and LinkedIn.And be sure to sign up for Belinda’s free masterclass so you can finally create the freedom to say YES to the life you’ve dreamed of!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Mike Ganino knows how to make a scene—and now, he’s sharing his brilliance with the world in his newly released book, MAKE A SCENE!In this episode of Passionate & Prosperous, I’m joined by my brilliant friend Mike Ganino—storytelling coach, keynote director, and all-around master of performance and presence—to explore how storytelling, performance, and mindset all come together to help you connect deeply with your audience and create meaningful impact.Whether you’re stepping onto a stage, showing up on social media, or even just speaking to a small group, Mike’s expertise in presence and delivery will inspire you to rethink how you communicate and connect with your audience.This conversation isn’t just about learning to tell stories; it’s about embracing who you are, overcoming fears of judgment, and finding your voice in a way that feels both authentic and powerful. We talk about the art of performance, how to use your voice to captivate, and the mindset shifts that can help you overcome insecurities and truly step into your message.What You’ll Learn in This Episode:✨ How to overcome the fear of judgment and find your unique voice✨ The mindset shifts needed to embrace vulnerability and step into visibility✨ Mike’s “Five Stage Languages” and how they elevate your communication, delivery, and confidence✨ The art of performance: balancing authenticity with presence and theatricality✨ Why your personal story (no matter how ordinary it feels) is enough to make an impactThis conversation is packed with practical tips and deep insights to help you rethink the way you show up, use your voice, and connect with your audience. If you’ve ever doubted your ability to “own the stage” or felt like your story wasn’t good enough, this episode will change the way you think about sharing your message.Key Takeaways:✨ Visibility isn’t about perfection—it’s about connection and authenticity✨ The secrets to amplifying your natural strengths and using them to captivate any audience✨ How to turn any platform (big or small) into a stage for your voice and ideas✨ Why storytelling is the ultimate tool for building trust, credibility, and connectionThis episode is packed with inspiration, actionable tips, and the kind of mindset shifts that will change the way you think about sharing your message. If you’re ready to take up space and make your story heard, this one’s for you.Ready to amplify your voice, embrace your story, and make a scene? Hit play now!You can also connect with Mike on Instagram and Facebook!Mark Your Calendar!🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Having a thriving, successful, and profitable coaching or service-based business doesn’t have to be complicated. But with all the noise out there about funnels, ads, and “scaling fast,” it’s easy to lose sight of what you really set out to do—create a business you love—one that feels aligned, impactful, and profitable.In this episode of Passionate & Prosperous, I’m sharing how to build a simple, human-centered business that stays true to your passions, values and in alignment with your skills and expertise!  One of the biggest mistakes I see entrepreneurs make is giving up too soon or changing their business model out of fear that it’s “not working” or when things feel harder than they expected them to be.This episode is here to remind you that it’s totally possible to build (and scale!) a thriving coaching business as long as you have clarity, consistency, and patience - the real keys to long-term success.We’re also diving into the mindset shifts you need to stay grounded and focused, even when progress feels slow. Whether you’re just starting out or ready to refine and scale your business, this conversation is packed with insights to help you build something sustainable and joyful.Here’s what we’ll cover:The five pillars of a simple, profitable coaching business modeWhy a high-ticket, human-centered approach is the foundation of a transformational businessHow to stay committed to your vision without getting distracted by shiny objects or quick-fix solutionsThe mindset shifts that keep you motivated and focused during the ups and downs of entrepreneurshipWhy understanding client psychology is essential for creating offers that sellBuilding a profitable business isn’t about doing everything—it’s about doing the right things. This episode will inspire you to reconnect with your passion, simplify your approach, and stay aligned with your vision as you grow your business.What you’ll take away:How to create a core offer that feels aligned and irresistibleThe truth about profit vs. revenue (and why simpler businesses often make more money)Practical tips to find and attract your ideal clients in an authentic wayMark Your Calendar!🌟 The Profitable Coaching Business Bootcamp kicks off January 13th! This free, live, 5-day masterclass is designed to help you create a high-touch, high-impact business that aligns with your goals and values. Register here!🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.If you’re ready to simplify, align, and build a business that lights you up, this episode is for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Are you ready to make 2025 your best year yet? This episode is packed with everything you need to set yourself up for success, joy, and fulfillment over the next 12 months. Whether you’re a coach, creative, or entrepreneur, these 10 strategies are designed to help you align your actions with your values, build resilience, and create a life and business you love.Mark Your Calendar!🌟 Profitable Coaching Business Bootcamp kicks off January 13th! This free, live 5-day masterclass will help you create a thriving, high-touch business that aligns with your values and goals. SAVE YOUR SEAT HERE!🌟 Save The Date! Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days dedicated to creating the business and life you’ve always dreamed of.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

As we close out 2024 and look ahead to a brand new year, this final episode of the year is all about reflection, gratitude, and setting the stage for what’s to come. I’m taking you behind the scenes of my own journey through a year that was both deeply challenging and profoundly meaningful, and I’m sharing how YOU can make 2025 your most intentional, aligned, and successful year yet.In this heartfelt and honest episode, I’m talking about the highs, the lows, and all the real-life stuff that comes with running a transformational business while living a human life. If you’re ready to step into the new year feeling inspired, focused, and supported, this is the episode for you!Get excited for 2025!✨ Join me for the Profitable Coaching Business Bootcamp kicking off the week of January 13th—5 days of game-changing strategy to help you build a thriving, high-touch coaching or service-based business.✨ Mark your calendar for Passionate & Prosperous Live in NYC, happening October 17th-18th, 2025—two transformative days to upgrade your mindset, strategy, and success.For more resources, coaching opportunities, or to grab my affirmation deck and journal, visit www.staceybrassrussell.com. Wishing you a joyful, reflective, and bright end to the year—I’ll see you in 2025!Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

In today’s increasingly digital world, I’m here to remind you that nothing beats a little human connection! Whether you’re running a service-based business, coaching, teaching, or simply trying to make an impact, high-touch and personal outreach is the business strategy you need to succeed in 2025 and beyond.Ready to make 2025 your most connected and successful year yet?Come join me in the Passionate & Prosperous Academy where we make your business dreams a reality. And if you’re itching to hit the ground running, sign up for my free Profitable Coaching Business Bootcamp happening the week of January 13th. It’s five days of fun, focus, and serious business transformation.For more ways to work with me (including VIP days and one-on-one coaching), visit www.staceybrassrussell.comGet Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

As we approach 2025, successful businesses must prioritize transformative experiences over mere information. Clients crave deep connections and personalized support that lead to real change. Discover how shifting your focus from selling tools to showcasing outcomes can elevate your marketing strategy. Learn to navigate the new consumer landscape shaped by the pandemic and attract clients eager to engage in meaningful transformations. This is your chance to adapt and thrive in the evolving coaching industry!

Inspired by the collective energy of gratitude that holidays bring, this episode dives into something much deeper than seasonal thankfulness - it's about mastering the art of state-shifting to transform your life and business all year round!We're going way beyond the usual "practice gratitude" messages to explore how you can actually create lasting transformation in your life and business through the power of consciously shifting your state.Ready to take your transformation deeper? I'm offering three powerful ways to work together:- Join the Passionate & Prosperous Academy for group coaching with serious personal support- Work one-on-one for deep, personalized guidance- Snag one of only 6-8 available VIP days in New York City for intensive transformationGet Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast