Passionate & Prosperous with Stacey Brass-Russell Ep 156 | Your Clients Want Transformation So Stop Selling Them Information
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Dec 4, 2024 As we approach 2025, successful businesses must prioritize transformative experiences over mere information. Clients crave deep connections and personalized support that lead to real change. Discover how shifting your focus from selling tools to showcasing outcomes can elevate your marketing strategy. Learn to navigate the new consumer landscape shaped by the pandemic and attract clients eager to engage in meaningful transformations. This is your chance to adapt and thrive in the evolving coaching industry!
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Sell Transformation, Not Information
- Sell transformation and outcomes, not just programs.
- Focus on enrolling people in the idea of change.
The Wrong Things to Sell
- Service providers often default to selling tools, information, or program logistics.
- This is ineffective because clients buy transformation, not these elements.
Don't Oversell Tools
- Avoid overselling tools, as it gives clients reasons to object.
- People object to the tools, not the actual transformation.