My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO of Dataseat, a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast to discuss the significance of the soon-to-be-released iOS privacy features that were announced by Apple at WWDC this year. But our conversation ultimately ended up being focused on the list of SDKs that Apple had recently released before we recorded our podcast. Throughout our conversation, David and I discuss, among other topics: The significance of the new privacy features that Apple announced at WWDC '23, including Privacy Manifests, the use of Required Reasons APIs, and tracking domains; The viability of fingerprinting when nothing but an IP address is available for use, and whether IP address-based fingerprinting will persist; What potential privacy changes Apple might introduce WWDC '24; How DSPs are adapting to ATT; Whether and how brands are adopting programmatic on mobile.

In this episode, Matthew Kanterman and the host discuss alternative mobile gaming payments, industry consolidation, Microsoft's gaming ambitions, and Netflix's gaming strategy. They also touch on legal battles between Epic Games and tech giants, challenges in the mobile gaming market, and potential shifts in revenue strategies.

In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates. In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can have in regulating digital privacy; - Google's Privacy Sandbox initiative and its impact on the digital advertising ecosystem.

Law professor Mikołaj Barczentewicz discusses Meta's 'pay-or-okay' model in compliance with GDPR, Norway's ban on targeted advertising, and the European Data Protection Board's guidance on the ePrivacy Directive

My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group. At Meta, Ben has been heavily involved with a framework called Interoperable Private Attribution, or IPA, which is a distributed attribution and aggregation protocol that exists as a joint proposal between Meta and Mozilla. IPA has gained a great deal of attention as a potential solution for privacy-safe advertising attribution, and it is the subject of this episode. Ben and I go deep on several topics related to IPA and digital advertising privacy more broadly, including: A high-level conceptual overview of Interoperable Private Attribution; The origin of IPA as a joint proposal from Mozilla and Meta; The importance of the ease of adoption by advertisers and publishers for any privacy-enhancing technology; The degree of buy-in required from consumers to advance privacy-safe advertising solutions; And the process of establishing standards within W3C working groups For more information about Interoperable Private Attribution and the broader subject of Multi-Party Computation, I suggest this YouTube series developed by Ben that is designed to explain these concepts to non-technical audiences.

Olivia Kory, Head of Go-To-Market at Haus and former senior marketing roles at Netflix, Quibi, and Sonos, discusses the role of causal inference in marketing measurement, skill set gaps in transition to probabilistic measurement, challenges faced by marketing teams, and the concept of probabilistic measurement for non-marketing teams. They also explore challenges in measuring marketing campaigns, understanding app store search prioritization and ad targeting, and the shift to probabilistic attribution in marketing. Olivia shares her experience transitioning to a measurement company and the impact of leading on incrementality work.

Joy Howard, CEO of Early Majority and a remarkably accomplished marketer, discusses brand marketing, including what constitutes a brand, how to build a brand, measuring brand value, and the difference between brand development and advertising. They also explore the power of a Super Bowl ad, the impact of brand actions and policy moves, the decline of hyper casual games, and the viability of the DTC model.

Peter Hamilton, Senior Director of Ad Innovation at Roku, discusses the promise of CTV for advertisers, creative strategies, targeting efficacy, successful verticals, and common CTV inventory purchasing methods.

Alex Collmer, CEO of VidMob, discusses the changing role of creative optimization in a restrictive privacy environment, the alignment of creative experimentation with audience development, structuring a productive relationship between creative and media buying teams, and the skillsets of effective CMOs.

In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder and CEO of Recast, on the topic of media mix modeling and probabilistic marketing measurement more broadly. Among other things, our conversation touches upon: How a marketing team can get started with adopting probabilistic measurement; The unforeseen difficulties that teams face when adopting probabilistic measurement methodologies; How much longer pseudo-deterministic solutions can be relied upon; How the measurement methodology utilized by a marketing team changes its media buying behavior. About Michael: Michael Kaminsky is a co-founder and co-CEO of Recast, a startup that is re-inventing Marketing Mix Modeling for modern marketers. Michael was trained as a statistician and econometrician focused on helping people make better decisions. He's passionate about taking cutting edge statistical techniques and using those to build tools that help marketers drive better performance for their businesses.