Mobile Dev Memo Podcast

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Alan Chapell⁠, an attorney who specializes in digital privacy through his law firm and consultancy, ⁠Chapell & Associates⁠, about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the draft legislation presents consumers with broad digital privacy protections and features many similarities and several noteworthy distinctions from the ADPPA, a previous data privacy bill that was effectively killed by the last Congress. In our conversation, Alan and I cover, among other things: The broad provisions and requirements of the APRA; How the APRA differs from the ADPPA; What to make of the fact that Maria Cantwell sponsored APRA while opposing the ADPPA; The interpretation of the APRA's targeted advertising opt-out provision as a de facto consent requirement; The FTC's obligations and powers as outlined in the APRA; The latest status of third-party cookie deprecation in Chrome; Whether Google intends to limit the functionality of first-party cookies in Chrome. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠⁠⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large online platforms." Mikolaj most recently joined the podcast in December of last year to speak with me about Meta's introduction of the Pay or Okay model. In this episode, we cover the EDPB's opinion invalidating that specific use. Topics explored in our conversation include: A high-level overview of the EDPB's opinion; How the EDPB presents Meta's use of Pay or Okay as not providing a valid consent mechanism; The EDPB's definition of "large online platforms"; The other platforms to which the opinion might apply; The ways in which the opinion doesn't contradict the CJEU's commentary on Pay or Okay from last July; What happens next with respect to Pay or Okay. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

Exploring the taxonomy of performance marketing with Direct Response, Delayed Response, and Brand marketing. Discussing how to integrate these strategies for a successful unified approach. The episode dives into budget allocation and the nuances of marketing tactics for digital products.

Paul Bannister, CSO at Raptive, discusses third-party cookie deprecation in Chrome and Google's Privacy Sandbox. Topics include publisher readiness, underrated aspects of Privacy Sandbox, walled gardens, testing methods, and potential limitations of first-party cookies.

My guest on this week's episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Authority (CMA), which has taken an active role in competition regulation related to technology firms, which is the subject of our conversation. In our discussion, Tom spoke in a personal capacity that doesn't necessarily reflect the views of the CMA. In this episode, Tom and I discuss: The purpose and role of the CMA; How the CMA is able to influence mergers between foreign companies or proposed policy changes from foreign companies; Why the CMA has taken on such prominence with situations involving American firms recently; Whether any sense of momentum or harmonization goes into decisions from competition authorities; How the need for competition regulation in the digital ecosystem changed over time; How competition regulators view "success" with respect to competition regulation and whether they have a clear idea of what kind of society-level impact they want to effectuate; What competition authorities generally do well when it comes to digital markets and what they do poorly. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Rishabh Jain, CEO of FERMÀT, discusses the impact of third-party cookie deprecation on retail and eCommerce, Shopify's innovations, Amazon's partnerships, the prospects for alternative identifiers, and who benefits the most from the changes.

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a user's emotional state; How emotion analytics can be used in a product use case; How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive; How PMs can use emotion to make product adaptations and decisions. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Topics covered in this podcast include the definition of Out-of-Home advertising, adoption timelines, fitting into marketing strategies, successful product categories, budget control, and the media buying process. Guests discuss the challenges of measuring impressions and attributions in the out-of-home space, the benefits of out-of-home advertising, targeting parameters, measuring foot traffic, budget control, navigating the out-of-home advertising landscape, and exploring testing and creative variants.

Topics covered in this podcast include: the use of econometrics in marketing, navigating the shift to probabilistic advertising measurement, exploring new advertising avenues beyond traditional tracking methods, effective advertising strategies and the rise of CTV, analyzing the evolution of advertising strategies, evolution of marketing mix modeling with MMME technology, and practical marketing strategies and training courses for growth.

The podcast discusses common issues faced by analytics teams, including lack of agency, investment in infrastructure, and improper placement in the organization. It explores the significance of merging performance data from ad channels and engagement data to enhance user acquisition and product tuning. It also emphasizes the importance of empowering analytics teams for organizational success and addressing deeper 'why' and 'how' questions for valuable analysis.