Mobile Dev Memo Podcast

Mike Taylor, co-author of a book on Prompt Engineering and founder of a growth marketing agency, discusses the importance of improving prompt engineering skills, approaching it procedurally and programmatically, and the challenges of running an agency. They explore the evolution of growth hacking, lack of statistical literacy in marketing, and the scientific approach to testing strategies in marketing.

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to regulate digital markets. Among other things, Tom and I discuss: What the DMCC aims to achieve; The political context around the DMCC; How the DMCC differs from the EU's Digital Markets Act (DMA); What new powers and obligations the DMCC grants and imposes upon the CMA; The long-term consequences of the DMCC. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bargain means for live performers. Among other topics, our conversation covers: The economics of live entertainment; How developing a direct connection with customers became an imperative in the post-ATT marketing landscape; What building a relationship with a customer entails; How live entertainers think about lifetime value; How the creative landscape changes when creators are equipped to with direct-to-consumer tools. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Ari Paparo, a prominent entrepreneur in digital advertising, discusses the decline of the open web, benefits of closed-loop advertising systems, the future of third-party cookies, and Netflix's move into advertising. They explore challenges in digital advertising, the impact of major players like Facebook and Google, and Amazon's partnerships. Insights into the evolution of Google's focus on digital advertising and the changing landscape of online advertising.

My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung and I discuss: How Trung’s background as a comedy screenwriter contributed to perfecting his voice on social media; How the social media landscape has arguably been redefined since COVID; The substantive changes that have occurred on X since Elon Musk acquired it; The best strategy for aggregating an audience on social media in this new landscape; Whether creators focus on a single platform or try to diversify; How Trung’s content strategy on X has changed since Musk’s takeover; How creators should approach making time investments in new platforms like Threads; The value of live video for podcasts; The optimal cadence of publishing for various platforms. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Lazar Radic, a Competition Policy expert, discusses the EU's Digital Markets Act, iPadOS gatekeeper designation, EC investigations into tech giants, and the impact of DMA on the digital economy. Topics include regulatory landscape shifts, enforcement challenges, and attitudes towards competition in Europe.

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Alan Chapell⁠, an attorney who specializes in digital privacy through his law firm and consultancy, ⁠Chapell & Associates⁠, about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the draft legislation presents consumers with broad digital privacy protections and features many similarities and several noteworthy distinctions from the ADPPA, a previous data privacy bill that was effectively killed by the last Congress. In our conversation, Alan and I cover, among other things: The broad provisions and requirements of the APRA; How the APRA differs from the ADPPA; What to make of the fact that Maria Cantwell sponsored APRA while opposing the ADPPA; The interpretation of the APRA's targeted advertising opt-out provision as a de facto consent requirement; The FTC's obligations and powers as outlined in the APRA; The latest status of third-party cookie deprecation in Chrome; Whether Google intends to limit the functionality of first-party cookies in Chrome. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠⁠⁠INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large online platforms." Mikolaj most recently joined the podcast in December of last year to speak with me about Meta's introduction of the Pay or Okay model. In this episode, we cover the EDPB's opinion invalidating that specific use. Topics explored in our conversation include: A high-level overview of the EDPB's opinion; How the EDPB presents Meta's use of Pay or Okay as not providing a valid consent mechanism; The EDPB's definition of "large online platforms"; The other platforms to which the opinion might apply; The ways in which the opinion doesn't contradict the CJEU's commentary on Pay or Okay from last July; What happens next with respect to Pay or Okay. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

Exploring the taxonomy of performance marketing with Direct Response, Delayed Response, and Brand marketing. Discussing how to integrate these strategies for a successful unified approach. The episode dives into budget allocation and the nuances of marketing tactics for digital products.

Paul Bannister, CSO at Raptive, discusses third-party cookie deprecation in Chrome and Google's Privacy Sandbox. Topics include publisher readiness, underrated aspects of Privacy Sandbox, walled gardens, testing methods, and potential limitations of first-party cookies.