Rishabh Jain, CEO of FERMÀT, discusses the impact of third-party cookie deprecation on retail and eCommerce, Shopify's innovations, Amazon's partnerships, the prospects for alternative identifiers, and who benefits the most from the changes.

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a user's emotional state; How emotion analytics can be used in a product use case; How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive; How PMs can use emotion to make product adaptations and decisions. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Topics covered in this podcast include the definition of Out-of-Home advertising, adoption timelines, fitting into marketing strategies, successful product categories, budget control, and the media buying process. Guests discuss the challenges of measuring impressions and attributions in the out-of-home space, the benefits of out-of-home advertising, targeting parameters, measuring foot traffic, budget control, navigating the out-of-home advertising landscape, and exploring testing and creative variants.

Topics covered in this podcast include: the use of econometrics in marketing, navigating the shift to probabilistic advertising measurement, exploring new advertising avenues beyond traditional tracking methods, effective advertising strategies and the rise of CTV, analyzing the evolution of advertising strategies, evolution of marketing mix modeling with MMME technology, and practical marketing strategies and training courses for growth.

The podcast discusses common issues faced by analytics teams, including lack of agency, investment in infrastructure, and improper placement in the organization. It explores the significance of merging performance data from ad channels and engagement data to enhance user acquisition and product tuning. It also emphasizes the importance of empowering analytics teams for organizational success and addressing deeper 'why' and 'how' questions for valuable analysis.

Russell Ovans, author of 'Game Analytics: Retention and Monetization in Free-to-Play Mobile Games,' discusses the structure of successful analytics teams in consumer tech companies. Topics include team purpose, differences between analytics and data science, team failures, and ownership of the LTV metric. The conversation also touches on career evolution, campaign analysis approaches, data science for user engagement, and challenges in game development and analytics teams.

Dieter Rappold and Felix Krause, founders of ContextSDK, discuss the privacy benefits of on-device processing for app personalization. They cover the integration of personalization in product development, availability of contextual signals, and the impact of personalization on commercial performance.

David Barnard, Growth Advocate at RevenueCat, discusses Apple's new guidelines for alternative off-platform payments in the US and alternative app stores in the EU. They explore the specifics of the guidelines, the attractiveness of the options, impediments to implementation, and the sentiment of independent developers. They also discuss the implications of Apple's payment changes, differences between off-platform and app store payments, and options for developers in response to the new terms.

My guest on today's episode is Emmanuel de Maistre, the founder and CEO of Scenario, a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company.  Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor content experiences to the tastes and behaviors of individual users. In our conversation, we cover: The ultimate goal of personalization in consumer products; What about gaming makes it a good candidate for radical personalization; How gaming teams are using Generative AI for content production currently; How the job of a game designer changes as personalization tools become more embedded in game production; What happens with gaming when personal value functions are realized.

My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about: The primary pitfalls that marketing teams encounter when building LTV models?; How to avoid (or accommodate) the curse of dimensionality when estimating LTV; How VO bidding has changed since ATT and the nuances of the different platforms that marketers should consider when using VO bidding; Synthetic signals and whether or how they should be incorporated into an advertiser's conversion optimization process; The specific campaign strategies that work differently across verticals.