Mobile Dev Memo Podcast

Discussing Europe's concerns over Meta's 'pay or okay' model, the podcast analyzes the implications for data aggregation, GDPR compliance, and big tech firms under the DMA. Exploring degrowth and green growth, it challenges notions of scarcity and austerity while examining the impact of personalized advertising and digital deglobalization on the digital advertising ecosystem.

David Philippson, Founder and CEO of Dataseat, discusses Apple's AdAttributionKit, changes in mobile attribution, unifying attribution across platforms, Meta and Google adopting AdAttributionKit, Apple's long-term vision for attribution, Private Cloud Compute, and Apple's 'nuclear option' of IP obfuscation.

Explore the integration of performance marketing into all marketing strategies, the contrasts between traditional advertising and performance marketing, and the evolving landscape of performance marketing in this thought-provoking podcast discussion.

Archie Stonehill, Head of Product at Stash and former investor at Makers Fund, discusses the history and future of alternative mobile app stores, the shadow IAP economy, advantages of web shops, and overcoming conversion friction for users. They also explore the potential impact of legislative changes on the mobile industry, the emergence of alternative app marketplaces in the EU, and strategies for improving consumer experience in the evolving app distribution landscape.

Mike Taylor, co-author of a book on Prompt Engineering and founder of a growth marketing agency, discusses the importance of improving prompt engineering skills, approaching it procedurally and programmatically, and the challenges of running an agency. They explore the evolution of growth hacking, lack of statistical literacy in marketing, and the scientific approach to testing strategies in marketing.

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to regulate digital markets. Among other things, Tom and I discuss: What the DMCC aims to achieve; The political context around the DMCC; How the DMCC differs from the EU's Digital Markets Act (DMA); What new powers and obligations the DMCC grants and imposes upon the CMA; The long-term consequences of the DMCC. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts

My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bargain means for live performers. Among other topics, our conversation covers: The economics of live entertainment; How developing a direct connection with customers became an imperative in the post-ATT marketing landscape; What building a relationship with a customer entails; How live entertainers think about lifetime value; How the creative landscape changes when creators are equipped to with direct-to-consumer tools. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Ari Paparo, a prominent entrepreneur in digital advertising, discusses the decline of the open web, benefits of closed-loop advertising systems, the future of third-party cookies, and Netflix's move into advertising. They explore challenges in digital advertising, the impact of major players like Facebook and Google, and Amazon's partnerships. Insights into the evolution of Google's focus on digital advertising and the changing landscape of online advertising.

My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung and I discuss: How Trung’s background as a comedy screenwriter contributed to perfecting his voice on social media; How the social media landscape has arguably been redefined since COVID; The substantive changes that have occurred on X since Elon Musk acquired it; The best strategy for aggregating an audience on social media in this new landscape; Whether creators focus on a single platform or try to diversify; How Trung’s content strategy on X has changed since Musk’s takeover; How creators should approach making time investments in new platforms like Threads; The value of live video for podcasts; The optimal cadence of publishing for various platforms. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠Clarisights⁠⁠⁠. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.⁠⁠ INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Lazar Radic, a Competition Policy expert, discusses the EU's Digital Markets Act, iPadOS gatekeeper designation, EC investigations into tech giants, and the impact of DMA on the digital economy. Topics include regulatory landscape shifts, enforcement challenges, and attitudes towards competition in Europe.