Mobile Dev Memo Podcast

Barak Witkowski, Chief Product Officer at Appsflyer, dives into the world of mobile advertising. He discusses how advertisers are adapting to the rapid changes in privacy and signal loss. Witkowski highlights the significance of innovative methodologies, such as AI and data clean rooms, to enhance measurement accuracy. He also emphasizes the role of the web in driving app installs and outlines the transformation of SKAdNetwork into the Ad Attribution Kit. The conversation wraps up with a glimpse into the future trends of mobile ad measurement from 2024 to 2028.

In this discussion, Offer Yehudai, CEO of Arya and former President of Fyber, shares his insights on launching consumer products. He emphasizes the need for a solid product foundation while balancing quick growth. Offer highlights the importance of understanding audience targets without initial data and discusses optimal metrics to track during product development. He also addresses user engagement, retention strategies, and early monetization approaches, revealing valuable lessons from consumer behavior to enhance intimacy in relationships.

Joe Ferencz, CEO and founder of Gamefam, shares insights from his extensive gaming experience and his work on Roblox, the leading metaverse platform. They discuss the growing professionalism of Roblox's creator ecosystem and the enterprise tools available. Joe highlights the evolving advertising landscape, emphasizing how brands now engage with Gen Z through immersive experiences. He dives into creator economics, revenue sharing, and user acquisition strategies, revealing how technology shapes gaming and marketing in this dynamic environment.

Joost van Dreunen, CEO of Aldora and an NYU adjunct professor, dives into Netflix's evolving strategy in gaming. He discusses the significance of hiring industry veterans like Alain Tascan and how this shift impacts user engagement. The conversation also touches on the challenges legacy media faces when entering gaming, emphasizing the New York Times' success with games. Joost explores monetization trends across gaming and streaming, shedding light on the need for innovative strategies in this competitive landscape.

Adam Epstein, CEO of Gigi, discusses the growth of CTV advertising spend and pricing strategies of Netflix, Disney+, and Amazon. They talk about the challenges in CTV measurement, targeting data availability, and the future of external demand partnerships with CTV.

Chris Kane, President of Jounce Media, discusses the state of the programmatic advertising market. Topics include cookie deprecation, OEMs in CTV apps, and the decline of made-for-advertising supply. The podcast highlights challenges in digital advertising, ethical considerations, and the impact of IDFA deprecation on hyper casual game advertising.

Discussing Europe's concerns over Meta's 'pay or okay' model, the podcast analyzes the implications for data aggregation, GDPR compliance, and big tech firms under the DMA. Exploring degrowth and green growth, it challenges notions of scarcity and austerity while examining the impact of personalized advertising and digital deglobalization on the digital advertising ecosystem.

David Philippson, Founder and CEO of Dataseat, discusses Apple's AdAttributionKit, changes in mobile attribution, unifying attribution across platforms, Meta and Google adopting AdAttributionKit, Apple's long-term vision for attribution, Private Cloud Compute, and Apple's 'nuclear option' of IP obfuscation.

Explore the integration of performance marketing into all marketing strategies, the contrasts between traditional advertising and performance marketing, and the evolving landscape of performance marketing in this thought-provoking podcast discussion.

Archie Stonehill, Head of Product at Stash and former investor at Makers Fund, discusses the history and future of alternative mobile app stores, the shadow IAP economy, advantages of web shops, and overcoming conversion friction for users. They also explore the potential impact of legislative changes on the mobile industry, the emergence of alternative app marketplaces in the EU, and strategies for improving consumer experience in the evolving app distribution landscape.