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Mobile Dev Memo Podcast
Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)
Aug 20, 2024
Barak Witkowski, Chief Product Officer at Appsflyer, dives into the world of mobile advertising. He discusses how advertisers are adapting to the rapid changes in privacy and signal loss. Witkowski highlights the significance of innovative methodologies, such as AI and data clean rooms, to enhance measurement accuracy. He also emphasizes the role of the web in driving app installs and outlines the transformation of SKAdNetwork into the Ad Attribution Kit. The conversation wraps up with a glimpse into the future trends of mobile ad measurement from 2024 to 2028.
48:36
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Quick takeaways
- Advertisers are adapting to the evolving privacy landscape by embracing new measurement strategies and integrating AI to optimize campaigns effectively.
- The transformation of SKAdNetwork into AdAttributionKit illustrates the need for mobile app advertisers to reassess their approach to attribution amidst ongoing challenges.
Deep dives
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Discover
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