My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform.

In our conversation, among other things, Barak and I discuss:

• The prevailing themes in mobile attribution;
• How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven't worked as well;
• How the media landscape utilized by mobile app advertisers changed over the past few years;
• How mobile app advertisers should view the web as a potential source of installs;
• SKAdNetwork's transformation into AdAttributionKit and how should advertisers view that;
• How AI will play a role in marketing performance measurement.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.