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5min chapter
Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)
Mobile Dev Memo Podcast
Navigating the Future of Mobile Ad Measurement: A Deep Dive into AAK and Its Ecosystem
This chapter explores the latest developments in mobile ad measurement technologies, highlighting the Ad Attribution Kit (AAK) and comparing it to frameworks like SKAdNetwork and the Privacy Sandbox. The discussion covers measurement capabilities, the rationale for changes in these systems, and the importance of unified measurement in advertising strategies.
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