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4min chapter
Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)
Mobile Dev Memo Podcast
Navigating Mobile Ad Measurement and Privacy Initiatives
This chapter explores the changes in mobile ad measurement driven by Google's Privacy Sandbox and its impact on attribution platforms. It examines the shortcomings of existing measurement solutions and introduces a sponsor's alternative approach focused on incrementality measurement in the current marketing landscape.
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