9min chapter

Mobile Dev Memo Podcast cover image

Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)

Mobile Dev Memo Podcast

CHAPTER

Evolving Mobile Advertising Dynamics

This chapter explores the changing landscape of mobile advertising, focusing on the impacts of privacy regulations and AI advancements. It highlights the necessity for industry adaptation toward privacy-enhancing technologies while showcasing how AI can optimize marketing performance and measurement in the evolving ecosystem.

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