Barak Witkowski, Chief Product Officer at Appsflyer, dives into the world of mobile advertising. He discusses how advertisers are adapting to the rapid changes in privacy and signal loss. Witkowski highlights the significance of innovative methodologies, such as AI and data clean rooms, to enhance measurement accuracy. He also emphasizes the role of the web in driving app installs and outlines the transformation of SKAdNetwork into the Ad Attribution Kit. The conversation wraps up with a glimpse into the future trends of mobile ad measurement from 2024 to 2028.