Mobile Dev Memo Podcast
Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern)
Aug 28, 2024
Rob Leathern, a trust and safety and business integrity executive, dives deep into the dark side of social media, discussing how AI can be exploited by malicious actors for scams and abuse. He highlights the critical role of business integrity teams in tackling these threats and the balance between automated tools and human oversight. The conversation explores the evolving threat landscape of deepfakes and privacy vulnerabilities, emphasizing both the proactive and reactive strategies needed to safeguard user trust in an increasingly complex digital world.
51:47
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Quick takeaways
- AI significantly alters the threat landscape, creating new opportunities for malicious actors while empowering platforms to enhance user safety measures.
- Business integrity functions play a critical role in balancing trust and safety against the dynamic challenges of misinformation and scams on social media.
Deep dives
Understanding Incrementality in Marketing Attribution
Incrementality in marketing attribution is crucial for determining the actual value brought by advertising efforts. Traditional attribution methods often fall short by not measuring how different channels influence consumer behavior over time, leading to a phenomenon known as cannibalization when advertisers pause campaigns without noticing a dip in performance. True attribution measures this incrementality continuously, providing insights that help businesses optimize their budgets and strategies effectively. Incremental highlights how its platform allows companies to accurately measure this without needing complex geo-lift experiments or A-B tests.
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