Mobile Dev Memo Podcast

Ari Paparo, CEO of Marketecture and an ad tech authority, joins to unpack the Department of Justice's lawsuit against Google. He discusses critical allegations, including Google's restrictive practices on real-time bidding and header bidding suppression. Ari explains how these tactics harm competition and why they matter to publishers. The conversation also delves into the implications of Google's Project Bernanke and the need for transparency in ad tech. Prepare for intriguing insights into the complexities of digital advertising and antitrust issues!

Bill Grosso, CEO of Game Data Pros and an expert in experimentation for digital entertainment, dives into the nitty-gritty of product testing. He discusses the crucial role of experimentation in enhancing user experiences and how to integrate it effectively within product teams. The conversation highlights common pitfalls teams face and the necessity for rigorous A/B testing. Pricing strategies and the challenges of data interpretation in gaming are also examined, providing insightful strategies for marketers and developers navigating today’s dynamic landscape.

Rob Leathern, a trust and safety and business integrity executive, dives deep into the dark side of social media, discussing how AI can be exploited by malicious actors for scams and abuse. He highlights the critical role of business integrity teams in tackling these threats and the balance between automated tools and human oversight. The conversation explores the evolving threat landscape of deepfakes and privacy vulnerabilities, emphasizing both the proactive and reactive strategies needed to safeguard user trust in an increasingly complex digital world.

Barak Witkowski, Chief Product Officer at Appsflyer, dives into the world of mobile advertising. He discusses how advertisers are adapting to the rapid changes in privacy and signal loss. Witkowski highlights the significance of innovative methodologies, such as AI and data clean rooms, to enhance measurement accuracy. He also emphasizes the role of the web in driving app installs and outlines the transformation of SKAdNetwork into the Ad Attribution Kit. The conversation wraps up with a glimpse into the future trends of mobile ad measurement from 2024 to 2028.

In this discussion, Offer Yehudai, CEO of Arya and former President of Fyber, shares his insights on launching consumer products. He emphasizes the need for a solid product foundation while balancing quick growth. Offer highlights the importance of understanding audience targets without initial data and discusses optimal metrics to track during product development. He also addresses user engagement, retention strategies, and early monetization approaches, revealing valuable lessons from consumer behavior to enhance intimacy in relationships.

Joe Ferencz, CEO and founder of Gamefam, shares insights from his extensive gaming experience and his work on Roblox, the leading metaverse platform. They discuss the growing professionalism of Roblox's creator ecosystem and the enterprise tools available. Joe highlights the evolving advertising landscape, emphasizing how brands now engage with Gen Z through immersive experiences. He dives into creator economics, revenue sharing, and user acquisition strategies, revealing how technology shapes gaming and marketing in this dynamic environment.

Joost van Dreunen, CEO of Aldora and an NYU adjunct professor, dives into Netflix's evolving strategy in gaming. He discusses the significance of hiring industry veterans like Alain Tascan and how this shift impacts user engagement. The conversation also touches on the challenges legacy media faces when entering gaming, emphasizing the New York Times' success with games. Joost explores monetization trends across gaming and streaming, shedding light on the need for innovative strategies in this competitive landscape.

Adam Epstein, CEO of Gigi, discusses the growth of CTV advertising spend and pricing strategies of Netflix, Disney+, and Amazon. They talk about the challenges in CTV measurement, targeting data availability, and the future of external demand partnerships with CTV.

Chris Kane, President of Jounce Media, discusses the state of the programmatic advertising market. Topics include cookie deprecation, OEMs in CTV apps, and the decline of made-for-advertising supply. The podcast highlights challenges in digital advertising, ethical considerations, and the impact of IDFA deprecation on hyper casual game advertising.

Discussing Europe's concerns over Meta's 'pay or okay' model, the podcast analyzes the implications for data aggregation, GDPR compliance, and big tech firms under the DMA. Exploring degrowth and green growth, it challenges notions of scarcity and austerity while examining the impact of personalized advertising and digital deglobalization on the digital advertising ecosystem.